...7 Cities Do It Yourself Auto Repair Assignment 2Week 8: Marketing Plan Part B Roderick D Williams Strayer University Marketing Management Professor Caitlyn Worner 6/1/14 7 Cities Do It Yourself Auto Repair The concept of 7 Cities Do It Yourself Garage did not derive from the passion of an individual repairing their own automobiles, it derived from finding a money saving solution to small auto repairs. Many people do not change their own oil, which is a very inexpensive preventive maintenance cost. Once you get the feel for doing your own oil changes, it will lead to you learning more about vehicle repairs and the amount of money saved in the process. This knowledge will come in handy especially during difficult economic down times, like the economy in 2008. As you learn more about at home car repairs, some required tools and equipment are not available for use in the driveway or garage. Researching a few backyard mechanics you will find the same problems. In addition, many people that rent homes and apartments are not allowed to work on automobiles on the premise, of the rental property; in the city of Norfolk it is illegal and by owner discretion in others. Roderick Williams has been a vendor at a local flea market for over 10 years and through his consumer connections, he was often asked does he know of someone that can fix this or repair that. Another vendor sells stereo equipment, but there is no one to install the equipment, especially on rainy days...
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...The Hospitality Industry – Unit 1, Task1 In this booklet, I am going to be going in to detail of seven different businesses within the Hospitality Industry. I am going to be including; turnover, number of businesses, number of employees, products, services and facilities. The Hospitality Industry in the UK is a broad and varied Industry, ranging from worldwide corporations to single person organisations. People can do more than eighty different jobs within the Industry. There are twelve other different sectors of the Hospitality Industry: Sectors of the Hospitality Industry Hospitality Services Pubs, bars and clubs Gambling Contract catering Membership clubs Hostels Holiday parks Self catering Visitor attractions Tourist services Travel services Events You can see that from the twelve different sectors of the Industry, that it is a very large, vast and broad Industry. Each individual sector is big in itself, meaning that there are many holiday parks, membership clubs, hostels etc. There are different jobs within each sector and many people are employed within each sector. One Hotel: The hotel I have chosen is Q Hotels; they are a budget chain hotel all over the UK with 21 unique 4 star hotels. They are situated in many different areas of the UK, with some in the countryside and others in the heart of the city. The dedicated staff caters to every individuals needs, whether it is the fussy ones or arranging a conference of over 150 people. ...
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...Key influences on the hospitality and catering industry. * Social influences – family traditions, less time to cook and eat, more demand for fast food/takeaway, celebrations, trends. * Media influences – celebrating chefs, cooking styles, cuisine styles, eating local social media (trip advisor), and healthy eating. * Economical influences – income, unemployment, season variations, and special offers/deals. * Political influences – tax on food, Food Mountains, fair trade productions, import/export restrictions, health initiatives. * Technological influences - transportation, shelf life, quality of food, nutrition and packaging. The function of professional associations Associations Functions * British hospitality association The BHA, incorporating the restaurant association, is the UK’s national trade association for the hotel, food service and leisure industry. It has been representing the hotel, restaurant and catering industry for 90 years. The BHA’s main role is to unite the industry and make its views known to governments across the UK and in Europe. It also aims to lead the industry towards better practices, e.g. best practice forum. * Craft guild of chefs This is the leading chefs’ association in the UK, representing members worldwide. Activities include training and demonstrations...
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...Hospitality Information Systems and Users BIS/303 September 2, 2013 Hospitality Information Systems and Users In America today there are several agencies, companies, and organizations that contribute information systems that help consumers with decision. Technology has continued to increase and bring new ways to obtain information. The computer user of these types of information systems has evolved as well. Each individual user can gather, send out, or just read information out on the Internet. Organizations use the information systems to keep sections files, records, employee training, and financial paperwork in order. Theses systems help maintain a record and keep the files organize for the business. Human resources are one example of an organization section that maintains employee’s records, training, and personal information. The human resources field is often derelict in business management. This neglect is supported by that a proficient human resources department should function without fanfare. An example of this would be when a project team effectively launches a product on time and within budget, and this is called an excellent accomplishment for that business. In the software industry, human resources have not gone unnoticed and have become more important to a business. There is a wider range of programs or applications available to help the human resources department in completing tasks, but this also helps to achieve goals making automation possible...
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...world of hospitality operation and management including service about how to achieve business excellence. Room division operation includes different departments related with care, provision and selling of the rooms which covers housekeeping, front office, reception, front house, linen and laundry, telephone operator, doorman, mail and messages, concierge, valet and butler (John and Brown, 2003). As we know accommodation includes type of services which helps for staying that consists of hotels, motels, clubs, cruise liners and hospitals with different range of facilities. It provides bedroom, suite, apartment, cabin and hospital wards for guest to enjoy and entertain. The range of accommodation service includes the different of housekeeping and maintenance. Different organisation does have different way and style and accommodation and service to fulfil guest requirement. Reception is the place within hospitality operation management which makes first interaction with guest. The roles and responsibilities of staff regarding housekeeping includes planning, providing, serving, cleaning rooms, public areas, supplying anything required, managing laundry and day cleaning, providing comfort and recreation, preparing documentation and record keeping, manage floral management, ensure health, safety and security, make everything looks good with nice furnishing and refurbishment to ensure accommodation environment encouraging occupancy by housekeeper, wardens, matron and domestic service manager...
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...Vision……………………………………………………………………..4 Organizational Mission……………………………………………………………………5 Human Resource Profile…………………………………………………………………..5 Economic context………………………………………………………………………….6 Political and regulatory context…………………………………………………………...8 Competitor analysis……………………………………………………………………….8 Operations Infrastructure………………………………………………………………….9 Organizational Perspective...……………………………………………………………………9 Key Performance Indicators and Analysis..………………………………………………9 Core Values……………………………....………………………………………………10 Measurement..…………………………....………………………………………………10 Cultural Perspective..…………………………………………………………………………..12 Cultural Categories and Analysis...……………………………………………………...12 People First……………………………....………………………………………………12 Pursue Excellence..……………………....………………………………………………12 HR as strategic partner………………………………………………………………………...11 Talent management is all about putting people in the right jobs………………………...13 The talent pipeline is only as strong as its weakest link…………………………………15 References……………………………………………………………………………………….16 Introduction Marriott is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,900 properties in 72 countries and territories and reported revenues of nearly $13 billion in fiscal year 2013. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels...
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...resource management (HRM) as ‘employing workers, developing their capacities, utilizing, maintaining and compensating their services in tune with the organization requirement’. Strategic HRM (SHRM) is the connection between business strategy and human resource management. Human resource is integrated into business and its environment (Holbeche 1999). In this essay, Mariott International is used to illustrate on the relationship between business strategy and five key HRM functions – recruitment, human resource development, performance appraisal, remuneration and retention. Background of Marriott International Mariott International was founded on 1927 by J.Willard Marriott. Their business started with a food and goods service in A&W root beer franchise in Washington, D.C. In 1957, with the leadership of Bill Marriott, Marriott international shifted into hotel business in the hospitality industry. Currently Marriott is the leading loading companies with more than 3,700 properties worldwide. Marriott international has remained the core values of putting people first, pursue excellence, embrace change, act with integrity and serve our world. They have a six-part business strategy of next generation travellers, brand distinction, portfolio power, technology leadership, owner preference and global growth and with a vision to be the number one hospitality in the world. Their achievement and growth are the results of excellent implementation of strategic human resource management...
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...On June 25, 1997, I started this journey of life at 6:33 a.m. at St. Vincent’s Hospital. I am the first born of Peter & Kimberly Wren, II. At the time, my father was the youth minister at my grandfather’s church. Although my mother matriculated and graduated with a degree from Stillman College she decided to devote her life to caring for Kinsley, Chynna, Peter, III, and me. Watching the selfless service and sacrifices of my parents has motivated me to strive for excellence, servitude, and discipline. Growing up in Birmingham, Alabama has gifted me in many ways. A few of the gifts have been in education, southern hospitality, and cultural awareness. My primary education started at Inverness Elementary School. Not only was I able to learn, mingle with others, but once a week I was able to buy my favorite slush. I attended Inverness from Kindergarten through Fourth grade. Leaving Inverness Elementary prepared me for Berry Middle School, or so I thought. I remember the first day like it was yesterday. It was a massive campus and very overwhelming in...
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...& Resorts and Courtyard by Marriott in the same marketplace, Asia-Pacific. As the fast expansion in economy of Asia-Pacific, the hospitality industry has a bright perspective in this region. Especially in China, the hospitality industry during the past 30 years is a prime example of how the nation’s economy has also sharply developed. In recent years many big hotel chains became aware that seizing the market in Asia-Pacific is pretty important for their development. Marriott International is one of them. Since 1989, Marriott International has grown from one property in Asia-Pacific to over eighty properties. Over the past 16 years, Marriott has expanded its resort portfolio to include 15 resorts across the region. And in China since 1989, Marriott has grown from one property in Hong Kong to 32 hotels throughout the country (Marriott International, Inc. Corporate Headquarters, 2008). The hospitality industry today, customers don’t just need a place to stay and eat; people choose a hotel for more complex reasons like the location, hotel category and services provided. Given that the needs and wants became more and more unique, the target marketing for hotels became micromarketing. It is not only a local marketing for hotels to adjust in different location and cultural, but also an individual marketing for they provide tailored services...
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...2010 FiFa worLD cuP Disney Institute customer service training helps 15,000 south african workers Prepare for world cup Visitors summary In an effort to boost customer service prior to the 2010 FIFA World Cup South Africa, the Federated Hospitality Association of Southern Africa (FEDHASA) retained Disney Institute to deliver hospitality training to approximately 15,000 of the country’s front-line service workers. The training, which was delivered across nine provinces over 34 days, focused on Disney best practices as they relate to quality service, leadership and people management. The programs for front-line workers focused primarily on delivering great service; a series of train-the-trainer sessions also included the leadership and people management content. case stuDy: For the sessions with front-line workers, Disney Institute facilitators taught a variety of programs and activities based on Disney’s world-renowned service excellence and model of treating visitors as guests. “The first and most important step in any customer service improvement program is simply recognizing and appreciating who your customer is and why they are with you,” said Jeff James, vice president of Disney Institute. All of the training was designed to be fun in nature to “By sharing this concept with workers of all levels help get workers excited about representing their country throughout South Africa, we helped give them the tools to millions of visitors, said Brett Dungan, chief executive they...
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... Pool side dinners, Junior chefs for the kids to learn to bake cookies, block printing classes, yoga classes, the romance of Rajputana- renewal are vows are some of the extraordinary services offered by the Oberoi. All these services offer a unique experience for different segments of customers, thus utilizing the tangibles to create an intangible one of its kind experience. Place: Serene Surroundings with unparalleled views for which the Oberoi hotels is trademarked adds on the intangible experience of the visitors. Price: Stay 5 nights, and get a complimentary night for free. With this policy of the Oberoi, the guests feel wanted and welcomed. When a luxury comes for free, what you get back is enormous guest satisfaction and loyalty. Promotion: "India by Oberoi" campaign promises India in luxury at exotic locations which invokes a feeling of excitement to explore and a welcoming gesture for the tourists. Physical Evidence: Bearing a blend of traditional and colonial style, the rooms are done up with traditional Indian art and handicrafts. The stay at Oberoi ensures that there is no compromise on luxury, so a perfect balance of modern luxury and traditional charm has been achieved. Process: The Oberoi Center of Learning and Development in New Delhi provides quality training in hospitality management. Each process is standardized...
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...Cultural Inspiration on Service By Roberta Nedry, President, Hospitality Excellence, Inc. Aloha! Kia Ora! Hey y’all! Bienvenidos! Bienvenue! Saa wee da ka or Saa wee da krap! Welcome! What happens when these words of greeting from different cultures are uttered? What do we associate with those greetings and the people in those states or countries who say them? How do they impact us emotionally and do they change the way we perceive and receive our experience in that place? Cultures around the world have many insightful and practical traditions and styles that can benefit a service mindset and in turn enhance service delivery. Let’s take a look at certain cultural traits and their potential impact in today's hospitality world and guest experience management. Consider how hospitality and business leaders and their teams may adapt some of these cultural traits and examples to benefit their own teams in guest and customer interactions. Note how these examples may serve as inspiration and motivation for a stronger service culture and more engaging guest experiences. The Spirit of Aloha: The Hawaiian Style of Hospitality I had the opportunity to live in Hawaii as a young girl. While there, I studied and performed Hawaiian dancing which required me to be completely immersed in and part of the Hawaiian culture and in turn the Aloha spirit. My teacher showed me how to tell stories through my hands, my eyes and body language in each dance that she taught. I learned first hand how...
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...The purpose of this essay is to explain how today's technology and internet has impacted the current trends in the hospitality industry with reference to customer satisfaction and value. The hospitality industry is a member of a vast group of companies who are well known as travel and tourism industry. The purpose of these industries is to provide the necessary and desirable goods and services to travelers. In other words, The hospitality industry is well known as a largest and fastest growing industry in the world. Hospitality represents a growing company that provides services to others, as well as for the guest to view the excellence and quality of the hospitality that they want to achieve during their stay. For instance, It provides service to the guest, and makes profits by providing value at any price level, while being able to satisfy every guests needs and wants. In today's busy society, there are many new trends available which provides variety of option for new and returning customers to choose and decide for their stay in a hotel. For instance, Online booking, which many people use to make their reservations nowadays. An other instance is Electronic Check-ins which makes it easier, faster, and helps the gusts to skip the long waiting line. Social media is another important aspect which is very important while choosing a suitable hotel by checking reviews and testimonials of previous guest. As many hotel workers know nowadays, when most travelers go to book their...
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...Human Resource Strategy Contemporary Business May 22, 2015 Profesor Jean Fonkoua Hospitality and Financial Services are two services that are offered to the general public. Marriott International and United Services Automobile Association(USAA) are two companies in the fortune 100 that meet these type of service. Both companies offer two different type os service to the public , but are very different and yet similar in may ways. The Marriott is a bigger company by number of employees and location. Having one hundred and two thousand employees, compared to USAA’s twenty-six thousand employees. The number of locations is also very different as USAA only has 76 locations while Marriott has more than 715 world wide. USAA customers can do many banking issues on line with USAA, Which makes the need for on site locations not as important. With the two industries doing very different things for their customer base . Marriott is on on-site customer service organization. They provide many different service to the customer. The most popular by the company is temporary resting quarters. If you are on business or a personal vacation. Marriott doesn't just offer hotels rooms they also offer meeting rooms with all the technology you would need to run a business meeting or even a hotel reception. The other services they offer the customer vacation resorts around the world, giving you the chance to enjoy many different types of activities. They have locations in...
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...SD’H Hospitality Lecture Series: Guest Speaker: Mr. Edmund Chua Former STB Assistant Chief Executive School D’Hospitality launched the first of her SD’H Lecture Series on 31st May 2012. Keeping with the institution’s mission to “inspire and develop future leaders and professionals for the hospitality business,” the lecture series was launched with the objectives of helping our students stay current to industry trends and development as well as encourage our students to develop critical thinking and practical application through the provision of a platform for interactive questions and discussions on hospitality related topics. The Branding and Shaping of a Nation’s Tourism: Singapore The Singapore Tourism Board (STB) is the country’s leading economic development agency in tourism, one of Singapore’s key service sectors. Known for forging partnerships, driving innovation and ensuring excellence, the Board champions tourism and builds it into a key economic driver for Singapore. It was a red letter day for School D’Hospitality (SD’H) on the 31st May when special guest speaker, Former Assistant Chief Executive of the Singapore Tourism Board, Mr Edmund Chua gave an inspiring and informative lecture address with Q & A before some one hundred SD’H students. The topic was on “the Branding and Shaping of a Nation’s Tourism: Singapore.” It was a timely topic and indeed a treat for both our international and local students to learn how...
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