...California HighSpeedRail Series High Speed Rail in Japan: A Review and Evaluation of Magnetic Levitation Trains MamomTaniguchi Working Paper UCTCNo. I02 The University of California Transportation Center Umversity California of Berkeley, CA 94720 The University Transportation of California Center The University of California Transportation Center (UCTC) is one of ten regional units mandated by Congress and established in Fall 1988 to support research, education, and training in surface transportation. The UCCenter serves federal Region IX and is supported by matching grants from the U.$. Departmerit of Transportation, the California Department of Transportation (Caltrans), and the University. Based on the Berkeley Campus, UCTCdraws upon existing capabilities and resources of the Institutes of Transportation Studies at Berkeley, Davis, Irvine, and Los Angeles; the Institute of Urban and Regional Development at Berkeley; and several academic departments at the Berkeley, Davis, Irvhae, and Los Angeles campuses. Faculty and students on other University of California campuses may participate in Center activities. Researchers at other universities within the region also have opportunities to collaborate with UCfaculty on selected studies. UCTC’seducational and research programs are focused on strategic planning for improving metropolitan accessibility, with emphasis on the special conditions in Region IX. Particular attention is directed to strategies for using transportation...
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...The B&O Railroad By: Jaime Lewis For: Professor Knutson November 26, 2013 CON 101 Abstract The construction of the Baltimore and Ohio Railroad started in July of 1828. The city of Baltimore came up with the idea to build this railroad from Baltimore to Ohio because of the competition throughout the popular seaports in the United States. Baltimore was already a popular city, but adding a train that could carry people as well as goods would make more people travel to Baltimore, and other places along the train’s route, bring goods into Baltimore, and help keep Baltimore alive. The B&O railroad was always expanding. The railroad is best known for being the first railroad in the United States that used a steam locomotive. B&O Railroad Why was there a need for the Baltimore and Ohio Railroad? The Baltimore and Ohio Railroad was built due to competition throughout the main seaports in the United States. Due to the fact that Baltimore is at the top of the Chesapeake Bay, it had many advantages over other ports. Another way for goods to be transported from Baltimore all they way to Ohio was a great idea for Baltimore, therefore causing the plan for the B&O Railroad. During this time Baltimore was flooding with business. They constantly had ships coming into the harbor as well as trucks riding the highways. Baltimore was (and still is) such a popular and thriving city, so the railroad made sense to help keep business, and the city, alive. Baltimore had to...
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...Maglev trains were great idea. Instead of just using conventional motors for power they use magnets to levitate the train above the track and propel it forward. The maglev trains are just a good idea, than reality. These vehicles travel quietly, quickly and with less impact on environment than traditional trains. Today’s maglev trains use conventional electro-magnets. But, scientists and engineers found well-being super conducting electro-magnets that will make maglev trains even more efficient. In this slideshow, I used a train model to demonstrate some of the science behind a well-being super conducting technology. This model doesn’t show exactly how a real super conducting maglev train would work. The real train would use super conducting electro-magnets. Not the form of super conducting material we show. But, this model does those principles such as magnetic levitation, magnetic flux trapping, the Meissonier effect, plus it’s a lot of fun. This pock is made of Yttrium Barium Copper oxide (YBa2Cu3O7-x). It’s a type of super conductor. Super Conductors are very special materials with special properties under certain conditions. But, right now when we place the pock on the magnetic track, nothing special happens. It just sets there. The magnetic field of the magnetic track which is made of very strong neptunium iron boride magnets penetrates through the pock just as the magnetic field penetrates through anything else. To bring out this magnet’s magical properties we need to cool...
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...In this beautiful world, many forces that can’t be identified by our naked eye surround us like anything...and some people do not even realize their existence. Forces like magnetism, electricity, gravity etc. have been a constituent of earth science. The spinning of the earth and things like gravity force etc. is due to the earth’s magnetism property. Here we are introducing a simple DIY science project for students or hobbyist – Maglev Train. Magnetic suspension, Maglev and Magnetic levitation are an approach by which a thing or any object is hanging without any support apart from the magnetic fields. This magnetic levitation approach is utilized for designing this simple maglev train. Actually the original maglev trains are very complex in design, but here we try to design a simple maglev train, which uses some permanent magnets, cardboard or wooden boards etc. Working Principle of Maglev Trains: The basic principle behind the magnetic levitation is to use the magnetism property to levitate any objects. Magnetism is a part of our elementary science, and the principle is that “the like/same poles repel each other but the unlike/opposite poles attract each other”. Actually our Maglev Train works on this principle of magnetism. The train floats on the guide rail due to this principle of magnetism that the magnetic forces. Materials Required for Maglev Trains: The materials required for the construction of Maglev Train model are listed below. * Wooden block : 5" x...
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...Magnetic levitation (maglev) is a relatively new transportation technology in which noncontacting vehicles travel safely at speeds of 250 to 300 miles-per-hour or higher while suspended, guided, and propelled above a guideway by magnetic fields. The guideway is the physical structure along which maglev vehicles are levitated. Various guideway configurations, e.g., T-shaped, U-shaped, Y-shaped, and box-beam, made of steel, concrete, or aluminum, have been proposed. Figure 1 depicts the three primary functions basic to maglev technology: (1) levitation or suspension; (2) propulsion; and (3) guidance. In most current designs, magnetic forces are used to perform all three functions, although a nonmagnetic source of propulsion could be used. No consensus exists on an optimum design to perform each of the primary functions. Suspension Systems The two principal means of levitation are illustrated in Figures 2 and 3. Electromagnetic suspension (EMS) is an attractive force levitation system whereby electromagnets on the vehicle interact with and are attracted to ferromagnetic rails on the guideway. EMS was made practical by advances in electronic control systems that maintain the air gap between vehicle and guideway, thus preventing contact. Variations in payload weight, dynamic loads, and guideway irregularities are compensated for by changing the magnetic field in response to vehicle/guideway air gap measurements. Electrodynamic suspension (EDS) employs magnets on the moving vehicle...
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...35 A Sea Launch Recovery? CIRCA 2008 Sea Launch engineers say the three-week round-trip journey across the Pacific Ocean is the most rewarding part of their jobs. The cruise is the culmination of nearly two months of work preparing the rocket, payload, and launch teams for the mission. Prior to operations at Home Port, about 18 months goes into the planning, flight design, and logistics. “It’s really nice to know most of the reviews are over and we’re finally ready to launch,” said Bill Rujevcan, mission director for the company’s next flight. More than 300 people take the trip to the company’s equatorial launch site about 1,400 miles south of Hawaii. The crew includes workers from several nations, including: Ukraine, Russia, Norway, the Philippines, and the United States. Ukraine-based Yuzhnoye and Yuzhmash build the Zenit 3SL rocket’s first and second stages, while Energia of Russia manufactures the Block DM-SL upper stage for the rocket. Norwegian ship officers manage marine operations, and Filipino deckhands work on both the Sea Launch Commander and the Odyssey launch platform. U.S. employees from the Boeing Co. fill management roles and provide the flight design, payload fairing, and satellite adapter. Astrotech, a contractor, oversees processing of customer payloads inside a clean room at the company’s Payload Processing Facility at Home Port in Long Beach, California. After 27 missions in nine years of business, Sea Launch is thriving in the do-or-die commercial launch industry...
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...CASE 35 A Sea Launch Recovery? CIRCA 2008 Sea Launch engineers say the three-week round-trip journey across the Pacific Ocean is the most rewarding part of their jobs. The cruise is the culmination of nearly two months of work preparing the rocket, payload, and launch teams for the mission. Prior to operations at Home Port, about 18 months goes into the planning, flight design, and logistics. “It’s really nice to know most of the reviews are over and we’re finally ready to launch,” said Bill Rujevcan, mission director for the company’s next flight. More than 300 people take the trip to the company’s equatorial launch site about 1,400 miles south of Hawaii. The crew includes workers from several nations, including: Ukraine, Russia, Norway, the Philippines, and the United States. Ukraine-based Yuzhnoye and Yuzhmash build the Zenit 3SL rocket’s first and second stages, while Energia of Russia manufactures the Block DM-SL upper stage for the rocket. Norwegian ship officers manage marine operations, and Filipino deckhands work on both the Sea Launch Commander and the Odyssey launch platform. U.S. employees from the Boeing Co. fill management roles and provide the flight design, payload fairing, and satellite adapter. Astrotech, a contractor, oversees processing of customer payloads inside a clean room at the company’s Payload Processing Facility at Home Port in Long Beach, California. After 27 missions in nine years of business, Sea Launch is thriving in the do-or-die...
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...Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London headquartered multinational FMCG with operations spanning 16 countries across the world. Its turnover for the financial year ended December 31, 2010 amounted to GBP 454 million. The search for innovative products has led the company to focus on the swift technology evolution within the hospitality industry around the world. This has necessitated the accurate estimation of future developments for maximising customer satisfaction and retention. Environmental scanning and market research reveals that customers are driving the industry towards technology convergence (Bentley, 2007, p2). The hotel industry presently relies upon stand-alone modes or discrete technology application devices to fulfil customer service requirements, in areas like electronic check-in/ check-out facilities, purchase and use of in-room entertainment or even the control of room settings for different utilities and appliances that are used by the customers during their stay in the hotel. Due to the continuous nature of the service provided by the industry, it is difficult to install/ retro-fit new technologies in operational properties at reasonable cost outlays. Consequently...
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...1 Introduction Kotler and Armstrong (2008) stated that the product life cycle (PLC) is the course of a product’s sales and profits over its lifetime, and Komninos (2002) suggest it is the period from the first launch of the new product into the market until its final withdrawal from the market. According to McDonald (1999), (PLC) is very important marketing theory. Armstrong and Kotler (2009) employ this concept to describe a product class, a brand, or a product form. And also could apply to service industry, such as a sales outlet within a hotel, a destination, an individual property and, chain of outlet, even an industry (Bowie and Buttle, 2004, 121). This report will demonstrate that how product life cycle theory could be employ in Chinese Home Inns hotel which opened 810 stores in different area in China (168 main cities). At the first place, the product life cycle theory will be review, and the review also include product, price policy, distribution channel, advertising and promotion strategy in each stage of product life cycle (PLC). In the second part, the author will apply PLC theory into Chinese Home Inns hotel, depth analysis what kind of strategy (product, price policy, distribution channel, advertising and promotion strategy) could use in each stage and characteristics of each stage. 2 The concept of product life cycle The concept of product life cycle is mentioned by Raymond Vernon (1966). He indicated there are four main stages in a product (brand, industry)...
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...Royal Crown Hotel - Barcelona Case Study Scenario As the Event Planner for International Events you were given a brief to find and organize a pharmaceutical product launch and conference for Lombard Pharmaceuticals in Spain. You selected The four star Royal Crown Hotel , Barcelona as the venue mainly because there had been excellent on-line reviews, the conference facilities met your clients requirements and the sister Crown Hotel was within 1 miles walking distance of the main venue. It was also within budget. There were 500 delegates attending the conference of which 276 had chosen to bring partners along. However, following the conference in June 2013, you were called into your managers office to discuss the series of telephone conversations that had taken place that morning. Your manager, Richard Whittington and the client are both absolutely livid. From the clients point of view it had been a complete disaster. The first phone call had been from the CEO of Lombard Pharmaceuticals. ‘I had hoped that by having our Product Launch and Conference booked by a supposedly professional Events Planning company that the launch would run extremely smoothly and the hotel venue would have the requisite location, facilities and level of service required. However, the whole event was a complete shambles and has damaged our image in the eyes of our customers. Just about everything that could go wrong did go wrong. Didn't anyone check that the route from the Airport to the...
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...breakfast. * Disney thought that the Europeans want the typical French breakfast of croissants and coffee. * Disney reduces the prices of the hotel room and day tickets. * Disney opens own restaurants with providing French-style food service. * Euro-Disney changed its name. Assumptions which are correct: * When Disney cut the prices for day tickets and hotel rooms by one-third. The result was an attendance of 11.7 million in 1996, up from a low of 8.8 million in 1994. * Euro-Disney changed its strategy and the company changed the name to Disneyland Paris in an attempt to strengthen the park’s identity. Assumptions which are not correct: * They thought that Monday would be a light day for visitors and Friday a heavy one, but reality was reverse. * One Disney executive thought that Europeans don’t take breakfast, but everybody showed up for breakfast and the lines were horrendous. * Disney thought that the Europeans want the typical French breakfast of croissants and coffee, but instead they want bacon and eggs. * They open own restaurants with providing French-style food service, but customers want self-service like in the US parks. 2-) How might Disney have had a more favorable initial experience in France? What steps might it have taken to reduce the mistakes associated with the launch of Euro-Disney? Disney might have studied more of the European culture first before setting up their project and Disney could also have studied about...
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...8. Stakeholder Preferences 8 9. Summary of Anticipated Human Resource Requirements 9 10. Summary of Financial Impacts and Outcomes 10 11. Action Plans to Achieve Objectives 11 12. Summary of Major Risks 12 Appendices: 1. Strategic & Operational Health Assessment 2. Financial Calculations 3. Executive Team Changes and New Functions EXECUTIVE SUMMARY To come (1) STATEMENT OF VISION, MISSION & OBJECTIVES Mission Statement: To earn the loyalty of our guests by establishing internationally tailored inns run by a team of dedicated and talented people in an intimate, luxurious setting. Vision Statement: To establish an internationally recognized group of unique, high quality inns and hotels which offer the ultimate in fine dining and personalized service, tailored to the local community and the history of each establishment. We will deliver superior service by recruiting talented entrepreneurial chefs, support them with reliable and well trained staff, continuous training and proper incentives, and we...
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...They thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a serious handicap for mass production. However, the first trial batch of mushrooms that they produced was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all over India. Mushrooms have a great market potential and is a perishable food. Questions A. How will you advise Sachin and Virag, as how to increase the consumer awareness about this new food? What would be your suggestions for distribution channel for mushrooms? B. Possible Solutions A. • Consumer awareness can be created by test marketing. Through sales persons and customer response to the product. • • Samples can be distributed in big malls and Variety stores. Awareness can also be created through outdoor publicity such as wall hoardings, banners, insertions in news papers etc. Targeted Customers: * Hotels * Household sector * Restaurants * Industrial...
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...Kaufer, founder and CEO of Trip d pAdvisor (TA was happy and A), y relaxe Kaufer ha rented two houses for his family’s vacation in M ed. ad o Martha’s Vin neyard—one h house from TA’s newest service, Vaca ation Rentals, and the other from a competitor site. K Kaufer was pl leased that th house he found throug TA’s listing was far sup he f gh g perior to the o off his competitor’s sit He one te. was v very optimisti about the fu ic uture potentia of TA’s ent into this se al try egment. As Kaufer settl in his off s led fice, he saw a note from Bryan Saltzb burg, General Manager of New l Initiat tives and head of TA’s f flight service requesting an urgent m e, meeting. In F February 2009 TA 9, hed launch a flight metasearch se m ervice similar to Kayak, w r where consum mers could com mpare prices from s severa airlines and online trave agencies (O al d el OTAs). The hi ighly competi itive online flight search m market becam even more competitive in July 2010 when Goog announce that it was acquiring ITA, a me e e 0 gle ed s leadin flight-info ng ormation soft tware compa any, for $700 million.1 Ka 0 aufer was su that Saltz ure zburg wante to discuss TA’s options in light of thi recent deve ed is elopment. Ka aufer was sti thinking a ill about the imp pact of Goog gle’s acquisiti ion on TA, w when his ass sistant inform him that Hao Wu, G med t General Mana ager of TA’s China operat tion...
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...S.W.O.T. Analysis Strengths • Location within blocks of the Inner Harbor and the financial district • Yield management pricing system • Franchise marketing • No “all-suite” competitors in the area The hotel is located in a prime location due to its proximity to both the Inner Harbor and the financial district. The location suites both the business executives coming into town during the week and the leisure travelers who are visiting over the weekend. The yield management pricing system enables the hotel to operate much like the airlines to maximize occupancy rates with variable pricing. The Royale Suites Baltimore has strength in its national brand recognition as a quality all-suites hotel. In addition, as a franchise the Royale Suites Baltimore will also benefit from much larger national marketing campaigns. At the time of the hotel launch, Royale Suites was the first all-suites hotel in the Baltimore metropolitan area. The Royale Suites brand identity of offering hotel suites that include small meeting rooms recognizing the increasing demand by business people to conduct small meetings in their hotel rooms and families’ desires for larger and more private hotel rooms. Weaknesses • Few hotel amenities • Little promotion locally and nationally • Rooms do not include kitchens • Few rooms with an Inner Harbor view The Royal Suites lacks amenities such as a full kitchen in the suite and continental breakfasts and happy hours are optional. The...
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