| 2011 | | Tian Gong
Fujitsu
|

[BUSINESS PLAN FOR TIAN GONG Hotel] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Table of contents

A. Executive Summary

B. Statement of Purpose

C. Name and legal structure

D. Description of the business

E. Description of the concept, licenses, and lease

F. Market analysis and strategy

G. Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing

H. Advertising and promotional campaign

I. Conclusions and Summary

Works Cited

A. Executive Summary

Tian Gong Inn. will centrally locate in the heart of the exclusive Gold Coast at the intersection of Goethe Street and North State Parkway. Within walking distance to the shopping and restaurants on the Magnificent Mile and Michigan Avenue, the nightlife on Rush Street, Lincoln Park and the beaches of Lake Michigan. Just a short distance to Millennium Park, museums and cultural centers, and the Loop business district. Tian Gong will provide 285 spacious and oversized guest rooms and suites are individually furnished with integrity, taste and superb functionality. It will attract more and more upper class customer as well as many of the foreigners, specially more and more Chinese business traveler, because this hotel will use traditional Chinese decorate to be the hotel’s theme. Also synonymous with the brand are the high level of personal service guests receive, and the extensive range of comprehensive business facilities available in luxurious settings. Tian Gong also will provide a Chinese restaurant which call Zi Wei Dian and a bar which call Ling Xiao Ge, and the hotel will provide room service and Mini bar to customers. Hotel’s advertising will be primarily in the Chicago Tribute, some U.S. hotel magazine, and TV station. We also will build up the website with at least two language - Chinese and English, and make cooperation program with Chinese South Airline and China Travel Service(CTS)

B. Statement of Purpose

1. Mission Statement
Tian Gong hotel will provide the best full-service hotel with traditional Chinese decorate theme to customers in Chicago downtown. I hope our hotel could be the best and the first choice when the Chinese group or personal come to visit Chicago and make the contract with the Chicago’s company.
2. Purpose
This plan is designed to establish the feasibility of a successful outcome for this new hotel business venture, and to provide all necessary information and supporting materials to:

• Set business strategies based on experience and existing research data
• Obtain adequate financing

This document will demonstrate the need for full-service hotel with traditional Chinese decorate theme in Chicago downtown and its chances for success. It will serve as a road map that will set the course for further planning and for the implementation process.

Anticipated financing is 75% of $60 million for the use of total startup costs and $25 million of reserve to use for operating funds for two years. This financing will help ensure a timely start to the project in order to take advantage of the upcoming tourist season. Opening the Tian Gong by the summer of 2012 will keep the financial projections on track and increase the likelihood of success.

On the other hand, I will choose traditional Chinese decorate theme because through Chinese president Mr. Hu, Jintao came to visit Chicago at the beginning of this year, he also brought a lot business cooperation programs from China to Chicago, thus, these programs would efficaciously attract more Chinese business came to Chicago to invest and inspect. Therefore, in the future, Chicago should welcome more and more Chinese individual or group passengers. Mr. Hu's visit was expected to help increase awareness of Chicago and tourism. And our hotel’s one purpose is we want to give a image that our hotel is as a “home” to the most Chinese passengers, thus, they could not forget our hotel after they come back China, and they will come back out hotel for next time.

C. Name and legal structure

1. Name
Tian Gong
2. Legal Structure:
The legal structures of Tian Gong will be sole proprietorships. One of the biggest advantages of a sole proprietorship is that setting up and administering the hotel is comparatively easy and inexpensive. We don’t need to care about what the partner think and main company require. We could set up our own hotel without any block from outside opinion.

D. Description of the business

1. Management philosophy
Tian Gong is a new class of hotel that delivers a FRIENDLY, unique experience and is INCLUSIVE of all. Because we are PASSIONATE about our Brand, we provide service that is both CONFIDENT and EMPATHETIC to our guest’s needs, Tian Gong stands for AUTHENTICITY, not only in our surroundings, but also with every interaction we have with our guests and each other.
2. Type of organization

3. Business insurance
We will entrust the Bowers Agency to help us design our business insurance.

E. Description of the concept, licenses, and lease

1. The hotel’s concept, theme, type, and market segment
Tian Gong will be a full-service, commercial, and downtown hotel. It will use Chinese wind to be its theme thus welcome more and more Chinese foreigner.
2. The food service concepts and themes
Tian Gong will have a Chinese restaurant which call Zi Wei Dian and a bar which call Ling Xiao Ge, and the hotel will provide room service and Mini bar to customers.
3. Hotel licensing
We will apply a Chicago Hotel license which is is required of all inns, hotels, apartment hotels, motels, lodging houses, dormitories, or places where sleeping or rooming accommodations are rented, if seven or more sleeping rooms are used to accommodate guests.
4. Liquor license, health and fire permits
We will apply Chicago Liquor license, health and fire permits.
5. Business license
We will apply Chicago Business license.

F. Market analysis and strategy

1. Target market
Our hotel’s main target market will be middle and high income individual travel or business travel Chinese and North-East Asian who came from outside of U.S. Through Chinese president Mr. Hu, Jintao came to visit Chicago and brought a lot business cooperation programs from China to Chicago, I trust many investors will come to Chicago travel and inspect in the future, and they always need to stay for a long time for some business, thus, they will choose a hotel which more close their life that like their “home” which is China. At the same time, On the other hand, through more and more Chinese investors come U.S., the other countries’ will want to share of this big market, thus, they also will send their employees to Chicago also. And in these countries, North-East Asian psychographics and lifestyles more close with Chinese, thus, these customers also will choose our hotel. The second target market will be some middle and high income American travelers who really like and are interesting in Chinese wind.
2. Market Potential (size, rate of growth)

From the overall rank, we could know Chicago is the No. 8 City of U.S. in 2011. From the index, we could know the growth rate is 61 and size is 41, I trust the Chicago’s hotel business still has strong development in the future
3. Competitive analysis
Around this area have couple full-service hotel, such as Public. They provide high class hotel service and charge high price also.
4. Strengths, weaknesses, opportunities, and threats (SWOT analysis)
Strengths
* We provide high quality room service and food service. * Our hotel has beautiful and new renovation. * Our menu and room service style is new in Chicago. * My hospitality knowledge could help to develop and control my employees. * Our hotel has full disabled facilities
Weaknesses:
* Our hotel is new in this area. * High cost will make limited funds available. * The price could not be too low, thus, we will loss low income traveler.
Opportunities:
* More and more middle and high income Chinese individual or businese traveler come to Chicago. * More and more high level Chinese immigrants come to America. * Same style competitors are not in this area.
Threats:
* The main competitor has lower price than me. * Through the restaurant develop, the operating cost might be set to increase soon.
5. Location, ease of access and parking.
Around the hotel have couple day parking and hour parking lot.
6. Nature of competition
a. Internal Competition
Although there are indications of price-based competition within many hotels, but we also compete on the basis of location, service quality, style and presentation, food range and variety, ambience, hospitality and service in all other regards.
b. External Competition
For the external competition in our hotel might depend on reputation and trends in one part of the market and on location and parking in another. Because our hotel is new, then, we should face many old hotel s which have high reputation.
7. Potential new hotel competition.
None
8. Potential new restaurant and food service competition.
In this area, there are not too many restaurants, but there are a lot bar. Therefore, if our hotel’s bar want to catch more customers, we should have best things to catch customers’ eyes.
9. Location analysis
Nearby central of downtown and Chicago scenic spot.
10. Description of the area
Centrally locate in the heart of the exclusive Gold Coast at the intersection of Goethe Street and North State Parkway. Within walking distance to the shopping and restaurants on the Magnificent Mile and Michigan Avenue, the nightlife on Rush Street, Lincoln Park and the beaches of Lake Michigan. Just a short distance to Millennium Park, museums and cultural centers, and the Loop business district.
11. Commercial residential profile
As of the 2010 census, there were 2,695,598 people with 1,045,560 households residing within Chicago. More than half the population of the state of Illinois lives in the Chicago metropolitan area. Chicago is also one of the nation's most densely populated major cities. Based on Census data from 2000, the median income for a household in the city was $38,625, and the median income for a family was $42,724. Males had a median income of $35,907 versus $30,536 for females. About 16.6% of families and 19.6% of the population lived below the poverty line. There are more 1,061,928 households, of which 28.9% have children under the age of 18 living with them, 35.1% were married couples living together, 18.9% had a female householder with no husband present, and 40.4% were non-families. Of all households, 32.6% are made up of individuals and 8.7% had someone living alone who was 65 years of age or older. The average household size was 2.67 and the average family size was 3.50.
Of the city population, 26.2% were under the age of 18, 11.2% were from 18 to 24, 33.4% are from 25 to 44, 18.9% from 45 to 64, and 10.3% 65 years of age or older. The median age was 32 years. For every 100 females there were 94.2 males. For every 100 females age 18 and over, there were 91.1 males.
The median income for a household in the city was $38,625, and the median income for a family was $42,724. Males had a median income of $35,907 versus $30,536 for females. The per capita income for the city was $20,175. Below the poverty line were 19.6% of the population and 16.6% of the families. Of the total population, 28.1% of those under the age of 18 and 15.5% of those 75 and older were living below the poverty line.
12. Traffic flow
State parkway is not a small street, thus, each day have any cars drive through in this street. On the other hand, because have a lot bar around this area, walking people could easily find this hotel.
13. Accessibility
We will set up accessibility to customers who need it in both doors(one is main door of hotel, and the other one is in restaurant.

G. Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing

1. Food services menus
Restaurant & Bar: Appetizers | | Price | | 1.Sashimi Platter | $30.00 | | 2.Pot Sticker | $4.25 | | 3.Fried Chicken Legs (Spicy Hot) | $4.95 | | 4.Chicken Salad | $4.95 | | 5.Fried Prawns | $4.95 | | 6.Fried Oysters | $4.95 | | 7.Fried Squid | $4.95 | | 8.Smoked Jelly Fish | $4.95 | | 9.Special Beef | $4.95 | | 10.Chicken Leg | $4.95 | | 11.House Special Honey Walnuts | $4.95 | | 12.Spring Rolls | $4.95 | | 13.B.B.Q. Pork | $4.95 | Soup | | | | 1.Congee Pike Maw With Roast Duck | $45.95 | | 2.Chicken Sharks Fin Soup | $38.95 | | 3.Bamboo Shark Fin Soup | $38.95 | | 4.Corn with Dry Scallops Soup | $18.95 | | 5.Bamboo Seafood Soup | $18.95 | | 6.Corn & Chicken Soup | $12.95 | | 7.Hot & Sour Soup | $4.95 | | 8.Combination Won Ton Soup | $4.95 | | 9.Mustard Green Salted Egg Soup | $12.95 | | 10.Roast Duck Salt Egg / Mustard Green | $12.95 | | 11.West Lake Beef Soup | $12.95 | | 12.Fish Soup | $18.95 | | 13.Sea Cucumber Soup | $18.95 | | 14.Steam Tofu Soup | $4.95 | Seafood (Lobster, Shrimp, Crab) | | | | 1.Cheese Lobster | $28.95 | | 2.Special Style Lobster | $28.95 | | 3.Garlic Style Lobster | $28.95 | | 4.Crab | $18.95 | | 5.Green Onion Crab | $18.95 | | 6.Spicy Salt Crab | $18.95 | | 7.Rice Noodle Curry Crab | $18.95 | Seafood | | | | 1.Shrimp with Tender Green | $8.95 | | 2.Boil Shrimp | $8.95 | | 3.Walnut Shrimp | $8.95 | | 4.Crystal Prawn | $8.95 | | 5.Lemon Prawn | $8.95 | | 6.Sweet & Sour Prawn | $8.95 | | 7.Steam Prawn w/ Garlic Sauce | $8.95 | | 8.Szechuan Shrimp | $8.95 | | 9.Fresh Squid | $7.95 | | 10.Shrimp w/ Lobster Sauce | $7.95 | | 11.Gold Chive Geoduck | $9.95 | | 12.Gold Chive Squid | $9.95 | | 13.Pepper Salt Fresh Squid | $8.95 | | 14.Mixed Seafood w/ Black Bean Sauce | $8.95 | | 15.Special Fresh Squid | $8.95 | | 16.Tender Green Scallop | $9.95 | | 17.Mushroom Fresh Scallop | $9.95 | | 18.Clam w/ Black Bean Sauce | $8.95 | | 19.Oyster w/ Ginger, Green Onion | $8.95 | | 20.Mussel w/ Black Bean Sauce | $8.95 | | 21.Tofu Scallop w/ Black Bean Sauce | $9.95 | Seafood (Fish) | | | | 1.Steam Live Rock Cod | $28.95 | | 2.Steamd Scallop w/ Garlic Sauce | $18.95 | | 3.Catfish w/ Black Bean Sauce | $20.95 | | 4.Flounder | $20.95 | | 5.Fomfret | $20.95 | | 6.Steam Catfish | $20.95 | | 7.B & Q Fish Stick w/ Hot Sauce | $16.95 | | 8.Pan Fried Snow Fish w/ Green | $9.95 | | 9.Tender Green Rock Cod | $9.95 | | 10.Steam Rock Cod w/ Black Bean Sauce | $9.95 | | 11.Crystal Rock Cod | $9.95 | | 12.Szechuan Rock Cod | $9.95 | | 13.Fried Rock Cod Bone | $9.95 | | 14.Sweet & Sour Rock Cod | $9.95 | | 15.Yu Fu w/ Vegetable | $9.95 | Poultry | | | | 1.Fried Chicken (Half) | $8.95 | | 2.Roast Pigeon | $9.95 | | 3.Pigeon w/ Soy Sauce | $9.95 | | 4.Green Onion Chicken (Half) | $8.95 | | 5.Peking Duck | $18.95 | | 6.Roast Duck (Half) | $11.95 | | 7.Lemon Chicken | $7.95 | | 8.Vegetable Cashew Chicken | $7.95 | | 9.Curry Chicken | $7.95 | | 10.Chicken w/ Black Bean Sauce | $7.95 | | 11.Szechuan Chicken | $7.95 | | 12.Chicken w/ Tender Green | $7.95 | | 13.Kung Pao Chicken | $7.95 | | 14.Chicken w/ Soy Sauce (Half) | $8.95 | | 15.Sweet & Sour Chicken | $7.95 | | 16.Combination Duck (Half) | $8.95 | | 17.Ginger & Pineapple Chicken | $7.95 | | 18.Chicken, Shrimp, Squid w/ Mixed Vegetable | $9.95 | | 19.Egg, Chicken, Shrimp, Steam Tofu | $9.95 | Meat | | | | 1.Sweet & Sour Pork | $7.95 | | 2.Spareribs w/ Tender Green | $7.95 | | 3.Spareribs w/ Black Bean Sauce | $7.95 | | 4.Bitty Melon Spareribs | $7.95 | | 5.Peking Spareribs | $8.95 | | 6.Pepper Salt Spareribs | $7.95 | | 7.Spareribs w/ Black Bean, Pepper | $7.95 | | 8.Broccoli Beef | $7.95 | | 9.Bitty Melon Beef | $7.95 | | 10.Black Pepper Short Rib | $7.95 | | 11.Pepper Salt Short Rib | $7.95 | | 12.Chinese Style Beef | $7.95 | | 13.Szechuan Beef | $7.95 | | 14.String Beef | $7.95 | | 15.Lemon beef | $7.95 | | 16Mar-Boh Tofu | $8.95 | Clay Pot Style | | | | 1.Mushroom Sea Cucumber Duck Feet | $18.95 | | 2.Chicken Clay Pot | $9.95 | | 3.Salt Fish Chicken Egg Plant Clay Pot | $7.95 | | 4.Rice Noodle Vegetables Clay Pot | $7.95 | | 5.Beef Stew w/ Turnip Clay Pot | $7.95 | | 6.Dry Tofu Lamb Clay Pot | $10.95 | | 7.Roast Pig Oyster Clay Pot | $13.95 | Vegetarian | | | | 1.Oyster Sauce Mushroom | $8.95 | | 2.Bamboo Vegetable | $9.95 | | 3.Fried Tofu | $7.95 | | 4.Vegetable Roll | $2.95 | | 5.Vegetable Egg Roll | $2.95 | | 6.Vegetarian Sweet and Sour | $6.95 | | 7.Steam Tofu | $6.95 | | 8.Mushroom Tender Green | $7.95 | | 9.Mixed Green Tender | $6.95 | | 10.Chinese Green Tender | $8.95 | | 11.Salt Green Tender | $7.95 | | 12.String Bean Western Style | $4.95 | | 13.Mustard Green Tender | $7.95 | Rice Plate | | | | 1.Lobster Teriyaki Noodle | $33.95 | | 2.Lobster Noodle | $33.95 | | 3.Yang Chow Fried Rice | $6.95 | | 4.Shrimp Fried Rice | $5.95 | | 5.Salted Egg Chicken Fried Rice | $6.95 | | 6.Tomato w/ Beef Fried Rice | $5.95 | | 7.House Fried Rice | $5.95 | | 8.Beef Fried Rice w/ Lettuce | $5.95 | | 9.House Chow Mein | $5.95 | | 10.Chicken Chow Mein | $5.95 | | 11.Tomato Beef Chow Mein | $5.95 | | 12.Seafood Chow Mein | $6.95 | | 13.Ginger Green Onion Noodle | $5.95 | | 14.Teriyaki Noodle | $7.95 | | 15.Chicken Noodle Soup | $7.95 | | 16.Vegetable Beef Chow Fun | $5.95 | | 17.Sparerib w/ Black Bean Chow Fun | $5.95 | | 18.Singapore Noodle (Hot Spice) | $5.95 | | 19.Shanghai Buns (12) | $6.95 | | 20.Dumpling Soup (6) | $4.95 | | 21.Won Ton soup (6) | $4.95 | Dessert | | | | 1.Bird Nest Red Bean Soup | $9.95 | | 2.Coconut Bird Nest | $9.95 | | 3.Red Bean Soup | $6.95 | | 4.Coconut Tapioca | $6.95 | | 5.Red Bean Fresh Lily Bulb | $6.95 | Chef's Recommendation | Price Same as Front | | | 1.Sweet & Sour Pork | | | 2.Peking Spareribs | | | 3.Sparerbis w/ Black Bean Sauce | | | 4.Bitter Melon Spareribs | | | 5.Spareribs w/ Tender Green | | | 6.Beef w/ Tender Green | | | 7.Green Pepper Beef w/ Black Bean Sauce | | | 8.Lemon Beef | | | 9.Szechuan Beef | | | 10.Fried Chicken Leg w/ Hot Sauce | | | 11.Lemon Chicken | | | 12.Chicken w/ Mixed Vegetable | | | 13.Chicken w/ Black Sauce | | | 14.Szechuan Chicken | | | 15.Curry Chicken | | | 16.Chicken w/ Tender Green | | | 17.Kung Pao Chicken | | | 18.Cashew Chicken | | | 19.Sweet &Sour Fish | | | 20.Sweet &Sour Shrimp | | | 21.Lemon Shrimp | | | 22.Shrimp w/ Vegetable | | | 23.Szechuan Shrimp | | | 24.Szechuan Squid | | | 25.Squid w/ Black Bean Sauce | | | 26.Fried Tofu w/ Tender Green | | | 27.Mixed Vegetable | | Special Lower Price | Only 3.95 for Each | | | 1.Tofu & Shrimps | | | 2.Boiled Prawns | | | 3.Spicy Slat Prawns | | | 4.Black Bean Sauce Prawns | | | 5.Prawns with Eggs | | | 6.Crystal Prawns | | | 7.Vegetable Prawns | | | 8.Szechuan Prawns | | | 9.Prawns with Ketchup | | | 10.Clams Black Bean Sauce | | | 11.Vegetable Rock Cod | | | 12.Black Bean Sauce Rock Cod | | | 13.Pepper Salt Fried Flounder | | | 14.Pan Fried Fish | | | 15.Vegetable & Squid | | | 16.Salt and Pepper Squid | | | 17.Black Bean Sauce Squid | | | 18.Deep Fried Squid | | | 19.Szechuan Chicken | | | 20.Kung Pao Chicken | | | 21.Crispy Fried Chicken | | | 22.Lemon Chicken | | | 23.Cashew Nuts Chicken | | | 24.Sweet & Sour Chicken | | | 25.Vegetable & Chicken | | | 26.Curry Chicken | | | 27.Black Bean Sauce Chicken | | | 28.Peking Spareribs | | | 29.Pepper Salt Fried Spareribs | | | 30.Preserved Vegetable & Pork | | | 31.Black Bean Sauce Spareribs | | | 32.Vegetable & Spareribs | | | 33.B.B.Q. Pork | | | 34.Pickled with Beef | | | 35.Mongolian Beef | | | 36.Ginger & Green Onion Beef | | | 37.Oyster Sauce Beef | | | 38.Vegetable & Beef | | | 39.Tofu and Beef | | | 40.Szechuan Beef | | | 41.Lemon Beef | | | 42.Pepper Salted Fried Beef Ribs | | | 43.Roasted Pork & Catfish Clay Pot | | | 44.Tofu in Clay Pot | | | 45.Seafood in Clay Pot | | | 46.Assorted Meat in Clay Pot | | | 47.Stew Beef Basket | | | 48.Eggplant in Clay Pot | | | 49.Dried Shrimp & Noodle in Clay Pot | | | 50.Salted Fish & Chicken Tofu in Clay Pot | | | 51.Steamed Tofu | | | 52.Braised Tofu | | | 53.Bean Sauce Tofu | | | 54.Braised Green Bean | | | 55.Braised Egg plant | | | 56.Garlic Pea Greens | | | 57.black Bean Sauce & Bitter Melon | | | 58.Mustard Green | | | 59.Mushroom & Vegetable | | | 60.Sautéed Vegetable | | | 61.Garlic & Broccoli | | | 62.Oyster Sauce Broccoli | | | 63.Oyster Sauce Mushrooms | | | 64.Sautéed Assorted Vegetable | | | 61.Garlic & Broccoli | | | 62.Oyster Sauce Broccoli | | | 63.Oyster Sauce Mushrooms | | | 64.Sautéed Assorted Vegetable | |

CHAMPAGNE & SPARKLING WINES | | | | Deakin Estate Brut | $ 25.95 | | Asti Spumante | $ 23.95 | | House Champagne J.M. Gremillet Brut | $ 50.95 | | Pol Roger White Foil | $ 70.95 | ROSE WINES | | | | Bellefontaine Rose de Syrah | $ 21.95 | | Casal Mendes Rose | $ 21.95 | CHINESE WINE | | | | Great Wall | $ 21.95 | EUROPEAN WHITE WINES | | | | Piesporter Michelsberg - Germany | $ 20.95 | | Pinot Grigio - Italy | $ 22.95 | | Muscadet de Sevre et Maine Sur Lie - France | $ 25.95 | | Gewurztraminer - France | $ 27.95 | | Chablis la Colombe - France | $ 31.95 | NEW WORLD WHITE WINES | | | | Tesoro de los Andes Torrontes Chardonnay - Argentina | $ 21.95 | | False Bay Chenin Blanc - South Africa | $ 23.95 | | Deakin Estate Sauvignon Blanc - Australia | $ 23.95 | | Cousino Macul Sauvignon Blanc - Chile | $ 25.95 | EUROPEAN RED WINES | | | | Cote du Ventoux - France | $ 21.95 | | Rioja Vega del Rayo Tempranillo - Spain | $ 23.95 | | Valpolicella Classico - Italy | $ 25.95 | | Chianti Classico - Italy | $ 28.95 | | St. Emilion - France | $ 28.95 | | Chateau Neuf du Pape - France | $ 39.95 | NEW WORLD RED WINES | | | | Tesoro de los Andes Shiraz Malbec - Argentina | $ 21.95 | | The Landings Shiraz Cabernet Sauvignon - Australia | $ 22.95 | | Paarl Heights Cinsault Shiraz - South Africa | $ 21.95 | | Cousino Macul Merlot - Chile | $ 25.95 | DRAUGHT BEERS | | | | Carling Pint | $ 4.95 | | Half pint | $ 2.95 | | Strongbow Cider Pint | $ 4.95 | | Half pint | $ 2.95 | BOTTLED BEERS AND CIDERS | | | | Becks | $ 4.95 | | Budweiser | $ 4.95 | | Cobra Alcohol-free Beer | $ 4.95 | | Tsing Tao | $ 4.95 | | Tiger Beer | $ 4.95 | | Singha Beer | $ 4.95 | | Magners Cider | $ 5.95 | COGNAC - 25ml | | | | Martell | $ 4.95 | | Remy Martin VSOP | $ 5.95 | | Remy Martin XO | $ 10.95 | PORT - 50ml | | | | Cockburns Fine Ruby | $ 4.95 | | Cockburns Special Reserve | $ 4.95 | | Taylors LBV | $ 4.95 | SHERRY - 50ml | | | | Tio Pepe | $ 4.95 | | Harveys Club Amontillado | $ 4.95 | | Harveys Bristol Cream | $ 4.95 | WINE BY THE GLASS | | | | Dry 175ml | $ 4.95 | | Medium 175ml | $ 4.95 | | Red 175ml | $ 4.95 | | Rose 175ml | $ 5.95 | | Wine and Lemonade | $ 5.95 | | Wine and Soda | $ 5.95 | MIXERS - dash | | | | Coca-Cola | $ 0.95 | | Diet Coke | $ 0.95 | | Lemonade | $ 0.95 | | Orange Juice | $ 0.95 | | Soda Water | $ 0.95 | ALCOPOPS | | | | Bacardi Breezer | $ 4.95 | APERITIFS - 25ml unless otherwise stated | | | | Archers | $ 4.95 | | Malibu | $ 4.95 | | Rum | $ 4.95 | | Cinzano 50ml | $ 4.95 | | Martini 50ml | $ 4.95 | | Pernod | $ 4.95 | | Campari 50ml | $ 4.95 | SPIRITS - 25ml | | | | Smirnoff Vodka | $ 4.95 | | Bacardi | $ 4.95 | | Gordon's Gin | $ 4.95 | | Bell's Whisky | $ 4.95 | | Jack Daniels | $ 4.95 | | Southern Comfort | $ 4.95 | | Jameson Irish Whiskey | $ 4.95 | | Glenmorangie Malt Whisky | $ 5.95 | LIQUEURS - 25ml unless stated | | | | Baileys Irish Cream 50ml | $ 4.95 | | Tia Maria | $ 4.95 | | Sambuca | $ 4.95 | | Tequila | $ 4.95 | | Cointreau | $ 4.95 | | Drambuie | $ 4.95 | ORIENTAL - 25ml unless stated | | | | Lychee Chien 50ml | $ 4.95 | | Moutai - China's renowned liquor | $ 4.95 | | Sake small bottle £ | $ 11.95 | SOFT DRINKS | | | | Coca-Cola glass | $ 2.00 | | Lemonade glass | $ 2.00 | | Diet Coke glass | $ 2.00 | | Orange Juice glass | $ 2.00 | | Orange Juice & Lemonade glass | $ 2.00 | | Dr. Pepper | $ 2.00 |
Room service & Mini bar:
Room service and Mini bar’s menu will be same as restaurant and bar, but the price of the foods and drink will increase 15%, because we need send the employees deliver to the room and pick up from the room also.
2. Room service:
FEATURES IN EVERY ROOM
•Spacious, oversized guest rooms and suites with classic city views
•Custom specialty suites with separate bedroom and living room, some with separate dining area and expansive outdoor terrace
•King, Queen, and Double bedded rooms
•Down comforters and pillows
•Imported 300 thread count linens by Frette
•Custom fabrics and drapery
•Custom-designed lighting
•Oversized custom-designed desks with extra large work area either facing the window or the room interior (neither facing a wall)
•Bathrooms with Thassos mosaic tile floor, custom-designed Corian sinks and bathtubs
•42” flat screen LCD TVs with full cable access, high definition channels and Movies on Demand (55” TVs in Suites)
•iPod and iPhone docking station
•Complimentary high-speed, wireless Internet access
•1 button phone for all Guest Service requests expedited via a specially trained centralized call center-your own private secretary, personal attendant or concierge
•Data-port connections for modem/fax hook-ups
•Laptop computers, mobile phones, iPads, iPods, fax machines and printers available upon request
•In-room safe
•In-room minibar stocked with favorite beverages, snacks and Tian Gong branded retail items
•Daily housekeeping service
3. Hotel room type available
Tian Gong will provide 285 spacious and oversized guest rooms and suites are individually furnished with integrity, taste and superb functionality.
4. Hotel room rates
Superior Double: $195.00
Standard Queen: $125.00
Superior Queen: $170.00
Standard King: $145.00
Superior King: $195.00
Deluxe King: $225.00
Loft: $275.00
One Bedroom Suite: $375.00
Deluxe One Bedroom Suite: $445.00
Celebrity Suite: $545.00

H. Advertising and promotional campaign

To create and maintain awareness by the public of Tian Gong, several methods of publicity will be utilized:

Advertising will be primarily in the Chicago Tribute and some U.S. hotel magazine. Chicago Tribute could help me to attract more Chicago customers. The U.S. hotel magazine could attract outside of state's traveler. At the same time, we will build up the website with at least two language - Chinese and English, and make cooperation program with Chinese South Airline and China Travel Service(CTS) which is when the customers order the air ticket and travel plan, they could get discount to live in our hotel or our hotel is the main hotel for group travel living. Then, after two months, we also would put our advertising in some American TV station, thus, we could attract more out-state or out-country customers come to try.

Key messages in advertising:

• Chinese Wind
• Quality
• High Class
• Value
• Service

I. Conclusions and Summary
I have enough information and a detail plan to start my full-service hotel with Chinese theme – Tian Gong which will be the first full-service hotel in Chicago. I trust, with my knowledge of hospitality management, my experience, and my sense of judgment, my hotel - Tian Gong will develop fast and have a good future. And I also understand a successful hotel is generally not the result of pure good luck. Success comes from hard work, common sense and strategically planning every step of the start-up process.

Works Cited
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“Hotels: Back to Inspection, Permitting, and Licensing.” City of Chicago: The City of Chicago’s Office Site. http://www.cityofchicago.org/city/en/progs/inspectionspermitting/hotels.html
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Sabella, Jen. “Chinese President Hu Jintao In Chicago: Visit Focuses On Business.” HUFF POST CHICAGO. 20 Jan. 2011 <http://www.huffingtonpost.com/2011/01/20/chinese-president-hu-jint_0_n_811987.html >
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“The Idea.” Public Chicago. < http://www.publichotels.com/chicago/about-us/the-idea/>