...Steven Wozniak and Steven Jobs were the true founders of Apple. In 1976, Steven Wozniak designed what is now known as the Apple I. Jobs convinced Wozniak that he needed to try to sell the machine, and on April 1, 1976, Apple Computer was created. However, the market was not ready for such an advancement in technology, thus setting back the take off of Apple until 1977. Apple began to increase development with the introduction of the Apple II. The Apple II, included color graphics and came in its own plastic casing. The first real computer to come pre-assembled, there for making it more attractive to a larger group of consumers. After the introduction of the Apple II, the orders for Apples increased dramatically. During 1979, Jobs began working on the Macintosh, when Apple's "Lucy" project began to crumble. The "Lucy" project was originally Jobs idea after visiting the Xerox PARC research facility in Palo Alto. There Jobs first saw and realized the potential or graphical user interface. "I thought it was the best thing I'd ever seen in my life. Now remember it was very flawed, what we saw was incomplete, they'd done a bunch of things wrong. But we didn't know that at the time but still I though they had the gem of the idea was there and they'd done it very well and within you know ten minutes it was obvious to me that all computers would work like this some day." So as Apple's sales began to tumble Jobs started Macintosh. The Macintosh idea was to be an inexpensive DOS PC that...
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...Internal Analysis – Apple Driving Forces of Change The driving forces of change in the industry that Apple started in include the • Growth of the industry • Changes in how the product is used and who buys it • Other firms entering and exiting the market. Key Success Factors • Technology began growing • Outsourcing and manufacturing • New Product/skills of management Resources and Capabilities Tangible Resources - Apple was able to get going at the beginning due to a large investment. They were able to sell their products through distributors and retail stores. They were later able to invest in their own stores and sell products directly to the consumer. They had a positive culture. Employees are happy and truly believe in the products. Apples corporate organization has allowed them to be successful. Intangible Resources - Apple is considered one of the most innovative companies in the world. From the beginning they were looking for ways to change the world and bring new technology to the forefront. They have a good reputation with quality products. Apples ethics are not questioned and they are a major player in technology world. They have been extremely flexible, especially when making their products compatible with a windows operating system. Capabilities/Value Chain - Apple began operations out of a small garage. This small garage grew to a warehouse, to a hundreds of stores around the world. They have a very sharp and clean image. After sales plummeted in the...
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...Apple Inc. Unit 1 Case Study Professor Andrew Klein GM520 Strategic Human Resource Management February 5, 2013 Introduction Within the corporate world changes occur everyday companies are lost as well as gained, and in April 1976 another company began, a new and incentive change that basically transformed the world of computers. Two young men, whom had dropped out of college, created the new company. They were in their early 20’s, and like most young people were undecided what to do. They did have a passion and that passion was computers. Both men complimented the other with their skills, Steve Jobs had a vision on how he could see things as well as what he wanted to do, and Steve Wozniak was the brains and technical mastermind behind the plan. They built a circuit board for a computer in Steve Jobs garage and before they knew it Apple 1 was created. Their business became a small success and before they realized it they had roughly 200 sales in computers. Now that the business was becoming stronger and busier they needed to have help, and that help came from a man name Mike Markkula Jr. Mr. Markkula was also a young businessman whom had retired at the age of 33 from Intel (Apple Inc., p. 2). In 1978 Steve Jobs wanted to put a computer on the market that would be easy for all to use and that goal was accomplished with the Apple ll. With the company transforming as it did in such a fast and short period...
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...Apple SWOT Analysis Jamaal Piper MGT 521 July 4, 2011 Dr. Julie Ballaro Introduction Apple Computer, Incorporated have gone through many up and downs to become the successful company that it is today. Co-Founder and current Chief Executive Officer Steve Jobs has been an innovator and strong leader in the direction of the company. A mutual fund manager should invest in Apple due to the track record Apple and Jobs has demonstrated. The following SWOT (strengths, weaknesses, opportunities, and threats) analysis of Apple will illustrate where the company has been and where it is going. Apple has set high standards for their products, which continues to challenge its competitors. History Steve Jobs and Steve Wozniak on April 1, 1976, both college dropouts, started Apple Computers. Jobs was a 26-year-old working at Atari and Wozniak was 21. Their partnership began several years earlier when Wozniak, a talented, self-taught electronics engineer, began building boxes that allowed him to make free long-distance phone calls. Several hundred boxers were sold and in 1976 Wozniak was working on another box--the Apple I computer, without keyboard or power supply--for a computer hobbyist club (Finkle & Mallin, 2008). Their original partnership began years earlier when they were designing a box to that could make free long distance phone calls. In 1976 Wozniak was already working on the first Apple Computer, the Apple I. Later that year the Wozniak began developing...
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...up for failure or success. One successful company that is taking over the world of technology and feeding off the consumer driven country, Apple Inc, has influenced our generation in multiple ways. Although, Apple has given the world ipods, ipads, and iphones, along with other consumer electronics; has it influenced society in a positive or negative way? And should the answer to that determined if it is a successful company or should success be determined by the revenue the company makes? These topics and questions are frequently being asked around the world because of the sudden growth and change in society because of the advances in technology. With the world and society constantly changing, new advances will always have a positive and negative view on it because of people opinions. But in terms with reviewing the company of Apple, it’s important to learn and understand why it became a success and how it has dominated the world of technology and review the overall effect it has had on the world. First thinking of Apple in a positive light starts with understanding it’s rise to success. The company was created from the friendship between Steve Jobs, who met Steve Wozniak through a mutual friend, Bill Fernandez. The two Steves became friends and started experimenting with different ideas and models of computers. First created was the Apple I computer, built and sold to computer store, “The Byte Shop”(...
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...Apple Inc. The purpose of this report is to analyse the history and growth of Apple. Their marketing techniques used, the advanced technology introduced to society and how they have revolutionized the consumer’s wants and needs. History Steven Wozniak and Steven Jobs (the co – founders of Apple) had been friends since high school. They had both been interested in electronics, keeping in contact after graduation, getting jobs working for companies in Silicon Valley. (Wozniak for Hewlett-Packard, Steve Jobs for Atari) In 1976, Steve Wozniak designed the Apple I. Steve Jobs, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer Company was born. Apple I was not taken very seriously and Apple did not begin to take off until 1977, when the Apple II debuted at a local computer trade show. The first personal computer to come in a plastic case and include colour graphics, the Apple II was an impressive machine. Orders for Apple machines were multiplied by several times after its introduction. And with the introduction in early '78 of the Apple Disk II, the most inexpensive, easy to use floppy drive ever (at the time), Apple sales further increased. With the increase in sales, however, came an increase in company size, and by 1980, when the Apple III was released, Apple had several thousand employees, and was beginning to sell computers abroad. Apple had taken on a number of more experienced mid-level managers and, more importantly, several...
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...Steve Jobs The Co- Founder of Apple Inc. Embry Riddle Aeronautical University JR Barnes Management Information 7/22/2013 In the early days. Steven Paul Jobs was born in San Francisco California on 24 February, 1955, and as a newborn infant Steven was adopted by Paul and Clara Jobs. Clara took a job as an accountant and Paul was a machinist serving in the Coast Guard. Steve and his newly adopted parents live in Mountain View situated in the Silicon Valley inside the San Francisco Bay Area. Steve and his father would work on electronics together inside their garage. As a hobby Steve’s father Paul would show him how to take electronics apart and then reconstructed them. So this was the beginning that stirred the younger Steve Jobs interest and began to build his confidence, ability and superior talent. Intelligent and innovative, Steve tested so well that the school administrators wanted to advance him through to high school. However, his parents had declined the proposal. Steve did eventually enroll into Homestead High School in 1971 where he ended up meeting his future partner Steve Wozniak, Wozniak, was already attending the University of Michigan. In 2007 during an interview with ABC News, Wozniak spoke highly of Steve Jobs and how they became friends and advocates of electronics. After graduation high school in 1972, Steve enrolled into the Reed College in Portland, Oregon. Reed College was expensive for Paul and Clara and Steve soon realized and dropped out...
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...Assignment 1 Apple’s marketing strategy October A-details Apple is the company, attached to details more than other companies. The reason for this is Steve Jobs. Customers pay attention to details. Most companies do not appreciate this. But this is important. Because details add value to product. There is some examples: [pic] http://mertbulan.com/wp-content/uploads/icloud-altin-oran.jpg (01.10.2011) This is iCloud logo. Golden ratio is used here. [pic] http://mertbulan.com/wp-content/uploads/tumblr_lmy74hFhFO1qlzfx0o1_500.png (01.10.2011) [pic] http://mertbulan.com/wp-content/uploads/apple-altin-oran.jpg (01.10.2011) There is some details on macbook too. For example, DVD-ROM. All other notebooks have protruding DVD-ROM. But in macbooks, you need to put in CD or DVD yourself. It remains more of free space within the device. B-always the best Once apple have been using PowerPC processors, which is apple produce this prosessor. Then the cause of increase in demand for Intel prosessors, Apple began to use these prosessors. But these prosessors use more energy. Performance is more important than energy use at that time. And Apple have been use Intel prosessors. But now, energy saving is very important. Because customers want to use their devices everywhere. Therefore, Apple began to produce own prosessor: A4. A4 is mobile prosessor for iPhone or iPad. This indicates that, Apple seek the best of everything. C-advertisement Before announce a...
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...INTRODUCTION The success of Apple’s strategy actually began when there were crises internally and financially arose that worried Mac users around the world Apple’s shareholders and customers were losing faith, and competitors were closing in fast. These crises began when John Scully joined Apple in 1983 and also the ouster of Steve Jobs from Apple Computers (Apple) in September 1985 because he cannot work closely with John Scully. Both Jobs and Scully have difference opinion in running the business. In the 1990s, Apple changed three CEOs in the four years between 1993 and 1997, and the company went through several reorganizations and also the returned of Steve Jobs to the company as Apple’s CEO in April 1997 till to date. Due to the many significant events that had happened during the year from 1984 to 2004 and the frequently changed in top management position actually had brought and contributed towards the growth and success of Apple. 1984 – 1985 Apple launched Macintosh As we can see in 1984-85, Apple next launched is the Macintosh. The Macintosh initially sold well, but follow-up sales were not strong. This was because of the again high price tag, as well as limited software titles. The machine's fortunes changed with the introduction of Apple’s new product - LaserWriter, the first PostScript laser printer to be offered at a reasonable price point, and PageMaker, an early desktop publishing package. The Mac was particularly powerful in this market due to its advanced...
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...creations more than anyone. If something went wrong, he would never blame the products but instead believed something can be done to turn it around and fix it. He was also a bossy person. This may not be classed as a good trait but it was for jobs as it helped him to develop the exact products that he had in mind. He was also a very passionate man with what he did. In some interviews he revealed his secret behind his perseverance. He said that passion fuels a person's journey and that if there was no passion then an ordinary person will certainly quit. One thing that jobs done was that he did not let anything step in his way. Jobs built up apple into an empire from which he got fired from but this did not stop him from sill becoming one of the most successful entrepreneurs this world has and will ever see. After joining Pixar and coming back he turned apple into one of the biggest organisations in our time and this was all due the Jobs believing in himself and what he does. (Anon 3) (Anon...
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...benefits the creator and the consumer; it does create a monopoly but only for a short time in order for the creator to profit. Once the term of protection expires the consumer can then take the product and make improvements and even buy it cheaper. Without protection people would choose not to share their creation or invention, which would cause poor economy growth. Due to the laws of protection for IP, many lawsuits are filed each day. These types of lawsuits could last for years. A lawsuit that has lasted for a few years is Apple Inc. vs. Samsung; the lawsuit between the two electronic companies began in April 2011. Apple Inc. filled 12 claims of infringement against Samsung; the infringements are between the two product Apple Inc.’s iPhone and Samsung’s Galaxy. The goal for Apple Inc. is the make Samsung pay for the infringement in the past as well as stops them from infringing anymore in the future (Patel, 2011). A few days later Samsung fires back at Apple Inc. with an infringement lawsuit themselves,...
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...What were the basic strategies associated with high-tech product launches in general? Few companies have made as big of an impact on our society and more specifically world culture as Apple. A company once on the verge of fading into oblivion made an incredible comeback, using a combination of savvy marketing techniques and devices unlike any previously created. Whether leaking information deliberately to generate buzz or creating commercials that stand the test of time, Apple can be considered an innovative marketing company. Many experts believe that Apple has become something of a paragon of business practices over the last decade. They have not only been turning out revolutionary products, but their marketing methods (specifically the product launch) have also been brilliant. Because of this, they have had one of the fastest expanding market presences in recent memory over the last decade. Once a company that lagged far behind Microsoft in every important category, Apple has now carved out its own niche, cornering the market on hand-held electronic devices like iPods, iPhones, and iPads. Apple excels at turning brand into market shares. When the iPod was first introduced, Apple made sure that it also had its iTunes store in place. That way, in addition to marketing MP3 players, Apple also made money from selling downloadable music. In addition, the original iTunes store sold music that could only play on iPod players, making it a proprietary marketing strategy. The strategy...
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...| 2010 | | | [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes from the Greek technología. The term can either be applied generally or to specific areas: examples include “construction technology”, “medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be discussed, based on the history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include Macintosh...
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...of Business – by 9/12/11. I have chosen to do this report on the iPhone, I will be researching its history and how the iPhone came about, I will be looking into the marketing concept that apple used to promote the iPhone, I will also look into detail about the product itself, and how it has developed over the years. 1.2 Procedure Primary research – No primary research was done, due to lack of time. Secondary research – All my research was done via the internet using: http://en.wikipedia.org/wiki/IPhone_4S#Design http://en.wikipedia.org/wiki/IPhone http://www.apple.com/uk/ 2. Executive Summary In summary this report will look at Apples marketing strategy by looking at the target market, pricing strategies, production and competition. Also any problems that apple may occur by looking at the micro and macro environment and the product life cycle. This report will also look at the history of marketing, and market segmentation, and what ‘segment’ of the market the iPhone is aimed at. 3. History of Apple The CEO of Apple, Steve Jobs had an idea to build a computer, where no keyboard or mouse would be necessary. He recruited a group of engineers to look more into this, he then implemented this research into a second idea he had; a touch mobile phone. At the time the findings and research were referred to as ‘project purple 2’ which began in 2005. This whole project was very secretive, but collaboration with AT&T, which was an estimated $150 million...
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...Blue Ocean Strategy Jaime Quintero MKT/421 March 23, 2015 Salomon Chavira Blue Ocean Strategy While businesses are continuously looking for techniques in which they can better cope with their rivals, one theory recommends they would be better off studying methods in which they are contending against no one but themselves. This is known as the blue ocean strategy. Blue Ocean Blue Ocean Strategy is a recently established marketing concept obtained from the devises of W. Chan Kim and Renée Mauborgne. This term is used to describe instead of working in conditions, known as the red ocean, where companies are savagely hostile against each other for a share of the marketplace, businesses should attempt to discover a means to work in a marketplace that is not riddled with competition and is free of rivalries. In this marketing theory red and blue oceans were selected to indicate the division. Chan’s notion has great significance as it is germane in the current marketplace. It is beneficial to industrialists and business owners considering what choices to make and create the suitable market for their goods or services while investing in the appropriate areas (Schawbel, 2014). Red versus Blue In one respect, globalized production, international channels of data and technological advances have actively intensified industry production. This empowered merchants to fabricate a widespread collection of goods and services (Schawbel...
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