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How Are Charities Going to Have to Adapt Their Fundraising Methods in Order to Connect with Young People in the Future?

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How are charities going to have to adapt their fundraising methods in order to connect with young people in the future?
Introduction.
People over 60 are now more than twice as likely to give to charity as people under 30. Although on average over 60s have more disposable income to give, this is not the only reason for this statistic. This report will investigate not just how much people are giving but more importantly why some under 30s are not giving at all. If many of these 30 year olds are not giving now, what is to say they will when they are 60? Charities are going to have to adapt the way they appeal to the younger generation, through methods such as social media, to prevent the ‘industry’ from falling apart within the next 50 years.
There were a number of reasons for this topic being of interest to me: I have been involved in a few sponsored events for charity, and the church I have been brought up in has had regular involvement with the charity world both in London and overseas. I am also interested in the long term in doing some voluntary charity work abroad during a gap year.

Is there evidence that something has to be done to engage the younger generation?

Between 1980 and 2010 the total share of giving coming from the under-30s fell from 8 per cent in 1980 to 3 per cent in 2010, while the share coming from the over-75s grew from 9 per cent in 1980 to 21 per cent in 2010. This led the ‘Mind the Gap’ report to conclude that ‘The concern is what happens when the more generous older cohorts die out. If giving behaviour does not change among younger generations then participation and generosity both look set to fall’.

There are currently 180,000 registered charities in the UK all seeking the public’s money. These charities range from Comic Relief who run three month advertising/media campaigns all leading up to a five hour telethon which in 2013

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