...Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 2 CASE 2 GLOBAL E-BUSINESS: HOW BUSINESSES USE INFORMATION SYSTEMS Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the emerging soCial enterprise 2 SUMMARY Salesforce.com is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. ...
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...Chapter 2 E-Business: How Businesses Use Information Systems 2.1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems STUDENT LEARNING OBJECTIVES • What are the major features of a business that are important for understanding the role of information systems? • How do systems serve the various levels of management in a business and how are these systems related? 2.2 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems STUDENT LEARNING OBJECTIVES • How do enterprise applications and intranets improve organizational performance? • Why are systems for collaboration and teamwork so important and what technologies do they use? • What is the role of the information system’s function in a business? 2.3 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems The Tata Nano Makes History with Digital Manufacturing • Problem: creating a car that costs $2,500 without sacrificing safety or value • Solutions: implement digital manufacturing that automates processes in product design and production engineering planning 2.4 Copyright © 2011 Pearson Education, Inc. publishing as Prentice...
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...Read Me First Week One Introduction INFORMATION SYSTEMS PLAY A KEY ROLE IN ALMOST EVERY ORGANIZATION TODAY. THE AMOUNT OF WORK THAT MUST BE DONE REQUIRES ASSISTANCE THAT COMPUTER SYSTEMS CAN PROVIDE. THEY COVER INTERNAL AND EXTERNAL FUNCTIONS IN THE ENTERPRISE. INTERNAL SYSTEMS INCLUDE PAYROLL, ACCOUNTING, AND INVENTORY MANAGEMENT. EXTERNAL SYSTEMS COVER AREAS SUCH AS SALES, MARKETING, AND WEBSITES. SOME SYSTEMS SPAN BOTH AREAS, MANAGING INTERNAL AND EXTERNAL PARTS OF THE RELATED FUNCTIONS. Some information systems are visible parts of an organization’s operations, but others lie under the surface. The latter types provide vital services, but may not be as visible to users. This week in relationship to the course and the program THIS WEEK STARTS WITH AN OVERVIEW OF INFORMATION SYSTEMS. YOU WILL EXAMINE THEIR COMPONENT PARTS AND THE DIFFERENT ROLES THEY FILL IN THE ENTERPRISE. YOU WILL ALSO LOOK AT HOW THEY ENHANCE THE MODERN ENTERPRISE AND ENABLE NEW BREAKTHROUGHS WITH THE CAPABILITIES THOSE SYSTEMS PROVIDE. Hints for a reading strategy of the assigned materials READ THE CHAPTERS AND BECOME FAMILIAR WITH THE WAYS INFORMATION SYSTEMS ENABLE THE MODERN WORK WORLD. LINK WHAT YOU READ TO YOUR EXPERIENCE AS A USER OF INFORMATION SYSTEMS. UNDERSTANDING THE INTEGRAL ROLE OF INFORMATION SYSTEMS IN THE MODERN ENTERPRISE CAN HELP YOU UNDERSTAND HOW TO USE THEM MORE EFFECTIVELY IN THE FUTURE. Keep your eyes open for systems that began as optional enhancements, but...
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...IS Framework for Business Professionals. The IS knowledge that a business manager or professional needs to know is illustrated in Figure 1.2 and covered in this chapter and text. This includes (1) foundation concepts: fundamental behavioral, technical, business, and managerial concepts like system components and functions, or competitive strategies; (2) information technologies: concepts, developments, or management issues regarding hardware, software, data management, networks, and other technologies; (3) business applications: major uses of IT for business processes, operations, decision making, and strategic/competitive advantage; (4) development processes: how end users and IS specialists develop and implement business/IT solutions to problems and opportunities arising in business; and (5) management challenges: how to effectively and ethically manage the IS function and IT resources to achieve top performance and business value in support of the business strategies of the enterprise. * Business Roles of Information Systems. Information systems perform three vital roles in business firms. Business applications of IS support an organization’s business processes and operations, business decision making, and strategic competitive advantage. Major application categories of information systems include operations support systems, such as transaction processing systems, process control systems, and enterprise collaboration systems, and management support systems, such as management...
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...Management Information Systems Unit 2 Assignment 1 Instructor: Willie Cooper Jr. Chapter 2 1. What are the major functions of a business that are important for understanding the role of information systems? * Define a business and describe the business functions. * According to the book “A business is a formal organization whose aim is to produce products or provide services for a profit.” * There are four major business functions. They are manufacturing and production, sales and marketing, human resources, and finance and accounting. * Manufacturing and production: assembling the product, checking product quality, producing bulls of materials * Sales and marketing: Identifying customers, making customers aware of products, selling the products * Human resources: hiring employees, evaluating employee job performance, enrolling employees in benefits * Finance and accounting: paying creditors and employees, creating financial statements, managing cash accounts * Define business process and describe the role they play in organizations. * Business process is the steps and tasks that describe how a business’ work is organized. A business process is important so that each employee follows the same steps and tasks when working for an organization. * Identify and describe the different levels in a business firm and their information needs. ...
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...Business Information Systems in Your Career C H A P T E R 1 STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. How are information systems transforming business, and what is their relationship to globalization? Why are information systems so essential for running and managing a business today? What exactly is an information system? How does it work? What are its people, organization, and technology components? How will a four-step method for business problem solving help you solve information system-related problems? How will information systems affect business careers, and what information systems skills and knowledge are essential? 2. 3. 4. 5. 2 C HAPTER O UTLINE Chapter-Opening Case: The New Yankee Stadium Looks to the Future 1.1 The Role of Information Systems in Business Today 1.2 Perspectives on Information Systems and Information Technology 1.3 Understanding Information Systems: A Business Problem-Solving Approach 1.4 Information Systems and Your Career 1.5 Hands-On MIS Projects Business Problem-Solving Case: What’s the Buzz on Smart Grids? THE NEW YANKEE STADIUM LOOKS TO THE FUTURE Although baseball is a sport, it’s also big business, requiring revenue from tickets to games, television broadcasts, and other sources to pay for teams. Salaries for top players have ballooned, as have ticket prices. Many fans now watch games on television rather than attending them in person...
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...Management Information Systems, 11e (Laudon) Chapter 1 Business Information Systems in Your Career 1) Purchase of information systems and telecommunications equipment constituted more than half of all capital investment in the United States in 2013. Answer: TRUE Diff: 2 Page Ref: 5 AACSB: Information technology CASE: Comprehension Learning Objective: 1 - How are information systems transforming business, and what is their relationship to globalization? 2) A business model describes how a company produces, delivers, and sells a product or service to create wealth. Answer: TRUE Diff: 1 Page Ref: 11 AACSB: Application of knowledge CASE: Comprehension Learning Objective: 2 - Why are information systems so essential for running and managing a business today? 3) Information systems consists of all the hardware and software that a firm needs to use in order to achieve its business objectives. Answer: FALSE Diff: 2 Page Ref: 13 AACSB: Information technology CASE: Comprehension Learning Objective: 3 - What exactly is an information system? How does it work? What are its people, organizational, and technology components? 4) An extranet is a private intranet extended to authorized users outside the organization. Answer: TRUE Diff: 1 Page Ref: 17 AACSB: Information technology CASE: Comprehension Learning Objective: 3 - What exactly is an information system? How does it work? What are its people, organizational, and technology components? 5) Information systems literacy...
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...How Businesses Use Information Systems Objectives: * Identify the features of a business that are important for an information system * Describe the way in which information systems support business operations * Explain how the information systems improve organizational performance * Assess the role of the information system within a business Defining the Features of a Business Four Basic Business Functions * Manufacturing and production – an arrangement of people, machines, and business processes (procedures) that will produce the product * Business Process * Assembling the product * Checking for quality * Producing bills of materials * Sales and marketing – who will attract customers, sell the product and keep track of after sale issues, such as warranties and maintenance * Business Process * Identifying customers * Making customers aware of the product * Selling the product * Finance and accounting – once you generate sales, to keep track of financial transactions, such as orders, invoices, disbursements, and payroll. This group will see out sources of credit and finances. * Business Process * Paying creditors * Creating financial statements * Managing cash accounts * * Human resources – group of people to focus on recruiting, hiring training, and retaining employees * Business Process * Hiring employees ...
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...Management Information Systems, 13E, Global Edition Laudon & Laudon Lecture Files by Barbara J. Ellestad Chapter 2 Global E-Business and Collaboration What would happen if you walked into work one day and the management told the employees they could do anything, anything at all, that they wanted to do that day. If Jimmy from production decided he wanted to work in sales and marketing he could. If Sally, who normally works in accounting, wanted to spend the day in shipping she could do that too. No one would have to follow any rules or any set procedures. They could accomplish the work any way they choose. Sally decides that she doesn’t want to use FedEx to ship out the products that day even though the company has a contract, which saves them lots of money. She decides to use an alternate shipping service that will cost the company more and slow down the shipment significantly. She doesn’t see a need to tell accounting about the change. Jimmy decides not to use the same old packing materials when he’s preparing glass bowls for movement across the country. He determines that it is faster if he just plops the bowls into a box, closes the lid, and sends it down the line. Unfortunately, his co-worker Tim (who doesn’t know anything about Jimmy’s decision) is responsible for answering customer complaints. Bill in accounting decides that he needs a pay raise to help pay for his upcoming vacation. Normally, he would be required to get his supervisor’s approval...
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...ısManagement Information Systems, 12E Laudon & Laudon Chapter 1 Information Systems in Global Business Today Computers are changing every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends and relatives. Networking technologies are pervading almost everything we do professionally, socially, and recreationally. As you can see from the opening case in the text, many companies are remodeling their businesses and information systems with the Internet in mind. It has become more important than ever for you to understand not just how technology works but also how current and future advances affect your work life. 1.1 The Role of Information Systems in Business Today Ask managers to describe their most important resources and they‘ll list money, equipment, materials, and people — not necessarily in that order. It‘s very unusual for managers to consider information an important resource, and yet it is. As electronic business and electronic commerce grow in popularity and more firms digitize their operations, having useful information is becoming even more important to the global business community. This chapter gives you an overview of many of the subjects we‘ll touch on in this course. It will help you understand how all firms today, large and small, local and global, use information systems to achieve important business objectives, such as operational efficiency, customer and supplier intimacy, better...
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...|Axia College/School of Business | | |XBIS/219 | | |Business Information Systems | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides an overview of Business Information Systems. This includes a broad foundation for both technical and nontechnical business professionals. Special emphasis is placed on how information is used by different types of businesses across different industries. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Rainer, R. K., Jr., & Turban, E. (2009). Introduction to information systems: Supporting and transforming...
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...Why Learn About Information Systems in Organizations? Information systems are used in almost every imaginable profession. Entrepreneurs and small business owners use information systems to reach customers around the world. Sales representatives use information systems to advertise products, communicate with customers, and analyze sales trends. Managers use them to make multimillion- dollar decisions, such as whether to build a manufacturing plant or research a cancer drug. Financial advisors use information systems to advise their clients to help them save for their children’s education and retirement. From a small music store to huge multinational companies, businesses of all sizes could not survive without information systems to perform accounting and finance operations. Regardless of your college major or chosen career, information systems are indispensable tools to help you achieve your career goals. Learning about information systems can help you land your first job, earn promotions, and advance your career. Why learn about information systems in organizations? What is in it for you? Learning about information systems will help you achieve your goals. Let’s get started by exploring the basics of information systems. Why Learn About Hardware and Software? Organizations invest in computer hardware and software to improve worker productivity, increase revenue, reduce costs, and provide better customer service. Those that don’t may be stuck with outdated...
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...about to build and use information systems successfully? What is the impact of information systems on organizations? Define an organization and compare the technical definition of organizations with the behavioral definition. Students can make use of Figures 3–2 and Figure 3–3 in answering this question. The technical definition defines an organization as a stable, formal social structure that takes resources from the environment and processes them to produce outputs. This definition of an organization focuses on three elements: Capital, labor, and production and products for consumption. The technical definition also implies that organizations are more stable than an informal group, are formal legal entities, and are social structures. The behavioral definition states that an organization is a collection of rights, privileges, obligations, and responsibilities that are delicately balanced over a period of time through conflict and conflict resolution. This definition highlights the people within the organization, their ways of working, and their relationships. The technical definition shows us how a firm combines capital, labor, and information technology. The behavioral definition examines how information technology impacts the inner workings of the organization. Identify and describe the features of organizations that help explain differences in organizations’ use of information systems. Common features for organizations include: Routines and business processes: Standard...
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...Information Systems in Organizations (Wallace) Chapter 1 Information Systems and People 1) China is known as the world's "back office" because innumerable companies in China manage information system applications for a growing number of multinational corporations. Answer: FALSE Page Ref: 6 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Discuss the role of information systems in supporting business processes 2) A survey of retailers found that modern point-of-sale technology was rated the least valuable element in customer satisfaction. Answer: FALSE Page Ref: 8 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Describe the functions of customer relationship management (CRM) systems 3) A person's online behavior is an important source of business intelligence. Answer: TRUE Page Ref: 9 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Explain how information systems can be used to assist in decision making 4) The information systems that support virtual teamwork and collaboration are, in some respects, still in their infancy compared to the more mature operational systems. Answer: TRUE Page Ref: 9 AACSB: Use of information technology Chapter LO: 1 Difficulty: Easy Course LO: Explain how IS can enhance systems of collaboration and teamwork 5) The development and application of innovative information systems improve the operations...
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...1. How are information systems transforming business and what is their relationship to globalization? 2. Why are information systems so essential for running and managing a business today? 3. What exactly is an information system? How does it work? What are its management, organization, and technology components?...
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