...THE THIRD AND FINAL CONTINENT Jhumpa Lahiri1999 SUMMARY | One might think the story is about the experience of being an immigrant but it is more about pioneering nature of the human spirit and its ability to adapt to new circumstances. It does not deal with more obvious themes of prejudice etc. | PLOT | This story tells of the narrator’s arrival from India, via England, to America. The narrator’s arrival coincides with the first landing on the moon and depicts the narrator’s own first ‘small step’ into a new world, his first emotional connection with another human being and the arrival of a wife he does not know. It gently portrays the growth of a bond, and ultimately a love between them and finally the attainment of contentment with his life, their lives together. The big events of the plot are: Moving from India to England (Finsbury Park, London) in 1964 Arranged marriage to Mala in 1969 Move to Boston, Massachusetts, USA immediately after the wedding Mala arriving from India in August 1969 …but they have no greater importance than renting a room from Mrs Croft, treating others with consideration, kindess etc. | STYLE | The narrative is heavily descriptive, offering detailed observations of his encounters with Mrs Croft. The observations are very dispassionate and matter-or-fact, merely stating what the narrator sees without passing judgement. Even the ‘big events’ are described in very ordinary terms. The occasional bit of humour allows...
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... 5.4 PROMOTION 18 6.0 CONCLUSION 21 7.0 REFERENCES 23 1 1.0 INTRODUCTION In this assignment, we will focus about the marketing strategies of Gardenia Bakeries (KL) Sdn. Bhd (Gardenia) in the consumer market. Although Gardenia Bakeries launch a lot of products in South East Asia, here we will only focus on products and marketing activities done by Gardenia Bakeries in Penisular Malaysia. We are going to analyse the marketing strategies by Gardenia Bakeries such as how Gardenia Bakeries does it market segmentation, targeting and positioning. Segmentation, targeting and positioning helps Gardenia Bakeries to find out which area or segment should the company focus in. Besides, we will also look at its marketing environment that plays an important role in implementing marketing activities. Next, marketing mix like place, product, price and promotion are also the core and most important element. At the end, we will be able to know more about how Gardenia does its marketing activities to overcome the highly competitive environment and remains as the biggest bakery or breads manufacturer among its competitor such as Massimo and Appolo. The aim of doing this analysis is to...
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...LESSON 28 - The Great Society Objectives: Identify how President Kennedy impacted American foreign policy Identify how President Kennedy brought about social change Identify how President Johnson and the Supreme Court enacted policy A New President, a New Direction As Eisenhower's second term ended, many Americans were restless. Soviet advances made many Americans feel as if the United States was losing the Cold War. Democratic candidate John F. Kennedy defeated Republican Richard Nixon, the serving Vice President, in an extremely close election. Kennedy won in 1960 because he had a well-organized campaign organization. He benefited from the first televised presidential election debates in the nation's history, in which he...
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...unfairly crushed under has to do with the blatant failures of our country’s educational system. It particularly has to do with about how, due to The No Child Left Behind Act, schools are teaching to the test. Now in order to get funding, schools need to have good test scores. In order to have good tests scores, they need to funnel their money into the testable subjects: English, Math, Science, and History. Thus, the arts are getting the short end of the stick. Their priorities are in the wrong place. American education is leaving the traditional, Classical way of thinking. We're getting away from the well-rounded individual. Instead we are all concerned about getting good grades, so we can get into college and major in something we hate and make money. The focus is entirely on how far can you get yourself - the American Dream has morphed completely into some money-grubbing monster. Loads of programs have already been cut, and this doesn’t exclude schools. The Columbus Symphony? First state capital to lose their orchestra’s funding. Now? Louisville declared bankruptcy, Honolulu is no more - the list goes on. Even in our own towns we see this happening. Thousands of elementary, middle, and high schools across the country have cut down on “accessory classes” as they call them, so they can focus on the core classes and “what’s important.” This doesn’t only affect the children who are missing out in the arts education, but our entire society. Who will be our future musicians? Who will shape...
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...CHAPTER TWO Ecclesiastes 1:4 "Everything an Indian does is in a circle," said Black Elk, the Sioux religious leader. "Even the seasons form a great circle in their changing and always come back again to where they were. The life of a man is a circle from childhood to childhood...." You would think Black Elk had been studying the first chapter of Ecclesiastes, except for one fact: for centuries, wise men and women in different nations and cultures have been pondering the mysteries of the "circles" of human life. Whenever you use phrases like "life cycle," or "the wheel of fortune," or "come full circle," you are joining Solomon and Black Elk and a host of others in taking a cyclical view of life and nature. Ecclesiastes 1:6 You would think Black Elk had been studying the first chapter of Ecclesiastes, except for one fact: for centuries, wise men and women in different nations and cultures have been pondering the mysteries of the "circles" of human life. Whenever you use phrases like "life cycle," or "the wheel of fortune," or "come full circle," you are joining Solomon and Black Elk and a host of others in taking a cyclical view of life and nature. (from The Bible Exposition Commentary: Old Testament © 2001-2004 by Warren W. Wiersbe. All rights reserved.) But this "cyclical" view of life was a burden to Solomon. For if life is only part of a great cycle over which we have no control, is life worth living? If this cycle is repeated season after season, century after century...
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...1945-1972 ..................................................................................................... 8 3.1 Berlin ....................................................................................................................................... 8 3.2 Korea ....................................................................................................................................... 9 3.3 Berlin Wall ............................................................................................................................. 10 3.4 Cuba ...................................................................................................................................... 10 4.0 Essay 4: How did the US become involved in Vietnam and why did it escalate in the 1960’s? ..... 11 5.0 Essay 5 Harry Truman ..................................................................................................................... 14 6.0 Essay 6: Lyndon Johnson ................................................................................................................. 16 7.0 Essay 7: Moon...
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...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...
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...Effect of Brand Image on Consumer Purchasing Behaviour on Clothing: Comparison between China and the UK’s Consumers By Kwok Keung Tam 2007 A Dissertation presented in part consideration for the degree of “MSc International Business” Table of Content Page numbers Abstract i Acknowledgements ii Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing 1.2 Background information of China and the UK clothing markets 1.2.1 China clothing market 1.2.1.1 Chinese spending habits 1.2.1.2 Impediments to China’s clothing brand development 1.2.2 UK clothing market 1.2.2.1 British spending habits 1.2.2.2 Characteristics of the UK clothing market 1.3 Theoretical framework 1.4 Objectives of the dissertation 1.5 Outline of the dissertation 1 1 2 2 3 4 5 5 6 7 7 8 Chapter 2: Literature review 2.1 Introduction 2.2 The important roles of brand 2.2.1 The characteristics of successful brands 2.3 Brand equity 2.3.1 Brand awareness 2.3.2 Perceived quality 2.3.3 Brand loyalty 2.3.4 Brand association 2.4 Consumer buying behaviour 10 10 10 11 12 13 15 16 17 19 2.4.1 Models of consumer behaviour 2.5 Summary 20 23 Chapter 3: Methodology 3.1 Introduction 3.2 Theoretical backgrounds 3.2.1 Review of different research traditions 3.2.2 Quantitative versus qualitative analysis 3.2.3 Reliability and validity of data 3.3 Justification of research method 3.4 Sampling 3.5 Interview schedule 3.5.1 Stage one 3.5.2 Stage two 3.5.3 Stage three 3.6 Administration...
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...I. Thinking Machines: The Creation of the Computer * High speed, small package * Two states: a.) ON b.) OFF * Creates its magic by calculating with the speed and accuracy that far surpasses its human inventors * Takes information , processes it, and outputs result, which is done by the partnership of the ff.: * HARDWARE – comes in boxes, physical components * SOFTWARE – disks, consists of instructions that tell the comp what to do (Example: using the keyboard to type in the input) * CPU (Central Processing Unit) – comp’s brain; processes input; magic is its blinding speed * Modern Processors are measured in mips (millions of instructions per second) * Processing CPU may retrieve data stored in Ram (random-access memory)or data stored on a hard drive * Modern ram – so quick. Every second, it can send the equivalent of ten thousand typed written pages of information to the CPU * Modern hard drives – can store the equivalent of 250,000 pages of typed material II. Calculating By Steam 19th century European Industrial revolution was underway; the development and production in commerce came from the maturing fields in engineering, navigation, surveying, finance, and science. The practical application of these fields relied on volume after volume of tables- for trigonometry, tides, interest rates, multiplication, and gravity. Tables were critical. The actual figuring was by people who specialized in mathematical computation. Surprisingly, these...
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...INDEX CHAPTERS 1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6. Social Responsibility in Marketing 1. Profit Responsibility 2. Stakeholder Responsibility 3. Societal Responsibility 7. Conclusion 8. References 1. INTRODUCTION The aim of this research is to outline and explain how the holistic marketing concept that will assist firms dealing with the trends and forces defining the 21st century. Analyzing all the component parts with examples below would clarify the broader picture of this issue. 2. DEFINITION “Holistic Marketing is based on the development, design and implementation of marketing programs, process and activities that recognizes their breadths and interdependencies” (Kotler & Keller, 2008). Moreover, holistic marketing concept is relied on the development, design and implementation that can bring all matters together including the internal processes, working departments, evaluating competitors, and other things produced by a company. Generally, this approach requires the long-term goals and broader perspectives...
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...the cast of characters is faced with achieving a goal under severe pressure and numerous problems, that if not successfully attained will cost people their lives. [1] The organization had a common goal that was securely set in the minds of each team member and each member was well aware of what failure could ultimately cost the entire organization. Even under this tremendous pressure filled climate, the team was able to use different types of decision making techniques in order to be effective in solving the issue facing them. While the movie was of course dramatized to reach audiences, it was based on a true story. This gives the emotions, personal interaction and problem solving techniques projected by the film a strong basis as to how teams should aspire to function in today’s environment. The background of the team ultimately began with the competition between the U.S. and Russia and their space exploration programs. The Apollo 13 mission was at this point a routine trip to the moon. U.S. astronauts had completed a mission to the moon one year earlier, so the Apollo 13 mission received very little media coverage. The crew consisted of three astronauts; Jim Lovell (Tom Hanks), Fred Haise (Bill Paxton), and Jack Swigert (Kevin Bacon). All three were heavily experienced and knowledgeable about their mission, especially captain Jim Lovell as he had already completed a prior mission on Apollo 11 in 1969. Lovell’s experience...
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... Rahat Shakil ID: 2010-2-10-139 2. Md. Zahidul Islam ID: 2011-1-14-014 3. A.F.M. Naimul Islam ID: 2011-2-10-255 Akanda East West University Submission Date: 1st April 2012 1st April 2012 Mashruha Zabeen Course Instructor Department of Business Administration East West University Dhaka Sub: Submission of term paper titled “Exploring Marketing Practices in the Publishing Houses in Bangladesh” Dear Madam, We have the honor to submit the term paper “Exploring Marketing Practices in the Publishing Houses in Bangladesh” as a requirement of the course Marketing. While preparing the report we have had the opportunity to work in real life situation from where we have learned how theories are applied practically. We hope our effort and endeavor will achieve your satisfaction. If you need any further clarification, please let us know, we will always be available. Sincerely yours, ________________________ Md. Rahat Shakil On behalf of the group “Esprit De Corps”. Acknowledgement First of all, we convey our gratitude to the course faculty, Madam Mashruha Zabeen, for rendering us her expertise knowledge and giving the opportunity of implicating the theoretical knowledge into practical field. We are also grateful to her for her friendly and helping attitude. Origin As a part of academic requirement we have been assigned to prepare...
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...aspects of the consumer electronics market without restricting itself to its initial focus on personal computers. This report will use Apple Inc as a case study to underline the importance of Marketing to Organisations in the 21st Century. What is Marketing? The modern definition and history of Marketing: In an electronic journal called “Broadening the Concept of Marketing”, marketing was defined as involving “product development, pricing, distribution and communication; and in the more progressive firms, continuous attention to the changing needs of customers and the development of new products, with product modifications and services to meet these needs”. Such a definition describes the essence of modern marketing very well as it hints how modern successful (“progressive”) organisations should seek to meet the desires of their consumers. A great...
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...9-407-036 REV: MARCH 26, 2007 BORIS GROYSBERG STEPHEN BALOG JENNIFER HAIMSON Recruitment of a Star Stephen Connor, director of research at the New York investment banking firm of Rubin, Stern, and Hertz (RSH), was in a bind. His star semiconductor analyst, Peter Thompson, had abruptly announced his resignation; he had received an offer from one of RSH’s competitors. But Peter was not only a star analyst, he was also RSH’s only semiconductor analyst. This was certainly not a role that could be left vacant for long and, right now, RSH particularly needed strong coverage of the semiconductor industry because of an upcoming deal with the PowerChip company. (See Exhibit 1.) Stephen examined how much money Peter generated for the firm and saw that he could legitimately raise Peter’s compensation. Then he devised a backup plan: to split Peter’s team by encouraging Peter’s junior analyst, Rina Shea, to stay at RSH. Peter ended up leaving the firm and Stephen promoted Rina to senior analyst, assigning her to cover PowerChip and the rest of the semiconductor industry, at least temporarily, while he decided whether to offer her the position permanently or hire someone from outside the firm. Now Stephen faced the task of finding a permanent replacement for Peter. Should he make Rina a permanent offer or hire from outside? RSH Research Department RSH’s corporate culture was especially strong in its research division. Senior research analysts often began as junior analysts and remained at...
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...9-407-036 REV: MARCH 26, 2007 BORIS GROYSBERG STEPHEN BALOG JENNIFER HAIMSON Recruitment of a Star Stephen Connor, director of research at the New York investment banking firm of Rubin, Stern, and Hertz (RSH), was in a bind. His star semiconductor analyst, Peter Thompson, had abruptly announced his resignation; he had received an offer from one of RSH’s competitors. But Peter was not only a star analyst, he was also RSH’s only semiconductor analyst. This was certainly not a role that could be left vacant for long and, right now, RSH particularly needed strong coverage of the semiconductor industry because of an upcoming deal with the PowerChip company. (See Exhibit 1.) Stephen examined how much money Peter generated for the firm and saw that he could legitimately raise Peter’s compensation. Then he devised a backup plan: to split Peter’s team by encouraging Peter’s junior analyst, Rina Shea, to stay at RSH. Peter ended up leaving the firm and Stephen promoted Rina to senior analyst, assigning her to cover PowerChip and the rest of the semiconductor industry, at least temporarily, while he decided whether to offer her the position permanently or hire someone from outside the firm. Now Stephen faced the task of finding a permanent replacement for Peter. Should he make Rina a permanent offer or hire from outside? RSH Research Department RSH’s corporate culture was especially strong in its research division. Senior research analysts often began as junior...
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