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How Disability and Abnormality Are Visually Represented

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Drawing on Samantha Murray and Rosemarie Garland-Thomson’s articles, discuss how disability and abnormality are visually represented. Pick two examples.

Throughout the course of the media and its ever-growing development, people with disabilities have been misrepresented countless times. In this essay I will be analyzing two examples from media advertising while also drawing ideas from Rosemarie Garland-Thompson (2002) in the modes that disabled people have been portrayed, touching on two main modes: The wondrous to which their physical differences are depicted as admirable and amazing, depicting every achievement in their lives as something extraordinary and the sentimental which invokes sympathy and pity towards the person with the disability and also invokes a sense of responsibility and the need to protect. I will also make reference to Samantha Murray and her idea that perceptions are engrained in an individual over a substantial amount of time due to their exposure to the norms of society. The first advertisement is a short video from the National Disability Awards day of 2010 in accordance with the United Nations International Day of People with Disability and the second advertisement is from a United Kingdom organization for Down syndrome.

The first advertisement is from the National Disability Awards day of 2010, the opening scene is of boxing bags and a kickboxing ring and training room, the first words from Dawson Ko in the ad are “Don’t tell me I lack vision, I see things most people cannot” He then explains his desire to accomplish his dreams despite what other people, his diagnosis and his doctors say. The camera shows Ko kicking the bags and includes a front full-face camera shot. After this text is displayed on the screen stating his name and informing the audience that he has been blind since the age of 18, He then says, “When people ask me

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