...Foth ENGL 7 May 9th 2013 Disney’s “Sterilization” aka “Poison Candy” What would you say if Disney had something to do with you falling in love with your spouse? What about if Disney had something to do with all the relationships your have today? Most people would think this idea is absurd, yet it isn’t too far from the truth. We all grew up on Disney movies which poses the idea that these movies are a form of mass communication. The stories that where imprinted in our minds when our mind was more like sponges than an independent activist. Just like bed time stories that unleash children’s imagination before a night’s sleep will these same stories unleash a preconceived notion of action in real life. To have a favorite Disney movie is like having a favorite experience imbedded into our subconscious to tell us things such as what is “handsome” or “pretty”. Without noticing, many standards of today are set as we watch our first movie. So the big question is if Disney’s altered perspective of life is helping us live it. The proliferation of educational data that has been created regarding these seemingly innocent cartoon films provide a unique perspective that will influence what films we choose to show to our children. Disney’s sterilization process creates negative effects on children by painting an unrealistic picture, creating dependency issues, inhibiting a good coping system, and lacking confidence in the young. Disney’s interpretation of real life isn’t real at all. Imagine...
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...aiming always at the young audience with magical stories and characters full of innocence and fantasy. Throughout the time, the company has faced great challenges, such as the demand’s decrease of cartoons’ production or the economic problems that reduce the families’ monetary ability to visit the theme parks. The implementation of those out of the United States has been a big challenge for the company, too. In the 2005, Bob Iger was named as CEO. The company has started a wide diversification of other sorts of audience by doing market segmentation and focusing on meeting the needs of each one of the segments with different kinds of products and services that permit the enjoyment of the Disney Magical World’s experience in all the life fields. Fuente: http://mundomagicowdw.com/noticias/historia-de-disney/ http://es.wikipedia.org/wiki/Walt_Disney 2. Updating: For the Walt Disney Company, the 2012 Fiscal Year, which closed in September, has been one of the most successful with profits over the 5, 7 million dollars...
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...A Qualitative Study on two Case Studies I. Disney makes a Comeback II. The Downfall of Uptown Letter of Transmittal 23 April, 2015 Ms. Rumana Ferdous Course instructor, Introduction to Business, Green Business School, Subject: Submission of Term Paper Dear Ma’am, With a great pleasure and interest here, we submit our report, which you have assigned us to prepare by today as a term paper. This report is focused on “Marketing strategy of Disney and Uptown cigarettes and their impacts”. Here we analyzed marketing strategy of those companies according to what we’ve learned through the whole term. Though we are in learning curve, this report has enabled us to gain insight into the core fact of marketing factors. It has been a unique experience to carry out such a research work. The contents provided in this report are all our own, though some information and references have been taken from different sources to facilitate our report. However, we will be glad to clarify any discrepancy that may arise. Finally, we would love to express our gratitude for your supportive thoughts and kind consideration in and outside the class. Yours Sincerely Md. Abdullah Al Noman - 151006021 Md. Kamrul Hasan - 151006011 Jewel Rana - 151006007 Rubana Islam Piya - 151006094 Acknowledgement We would like to use this opportunity to express our gratitude to everyone who supported us throughout the project of this...
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...thoughts turned to further international expansion—this time, in Europe. After careful consideration of potential locations and preliminary negotiations with two European governments,5 Disney decided in 1984 to launch Euro Disneyland (“Euro Disneyland” or “EDL”)6 in Marne-la-Vallee, France. The ´ realities of opening and operating EDL in France were far different than Disney’s expectations when it began negotiations—so much so that the Resort narrowly escaped bankruptcy.7 For an “entertainment empire”8 like Disney, this was an unprecedented * Assistant Professor of Law, Ohio Northern University, Pettit College of Law; B.A., Georgetown University, 2004; J.D., Harvard Law School 2007. 1 As used herein, “Resort” refers to a Disney resort property, consisting of (unless otherwise indicated), Parks, hotels, all entertainment facilities, and the transportation systems that connect them. “Park” refers to a Disney theme park, including (unless otherwise indicated) the park grounds, rides, and attractions, and surrounding resorts, hotels, and other Disney-affiliated entertainment facilities. 2 Tokyo Disney was Disney’s third Park and first international venture, located in Tokyo, Japan. See The Walt Disney Co., Annual Report (Form 10-K), at 11–12 (Nov. 21, 2012) [hereinafter Annual Report]. 3 Disney refers to Resort visitors and patrons as “guests.” This terminology derives from Walt Disney, who, at the opening of Disneyland Resort (“Disneyland”), established the motto “At Disneyland...
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...thoughts turned to further international expansion—this time, in Europe. After careful consideration of potential locations and preliminary negotiations with two European governments,5 Disney decided in 1984 to launch Euro Disneyland (“Euro Disneyland” or “EDL”)6 in Marne-la-Vallee, France. The ´ realities of opening and operating EDL in France were far different than Disney’s expectations when it began negotiations—so much so that the Resort narrowly escaped bankruptcy.7 For an “entertainment empire”8 like Disney, this was an unprecedented * Assistant Professor of Law, Ohio Northern University, Pettit College of Law; B.A., Georgetown University, 2004; J.D., Harvard Law School 2007. 1 As used herein, “Resort” refers to a Disney resort property, consisting of (unless otherwise indicated), Parks, hotels, all entertainment facilities, and the transportation systems that connect them. “Park” refers to a Disney theme park, including (unless otherwise indicated) the park grounds, rides, and attractions, and surrounding resorts, hotels, and other Disney-affiliated entertainment facilities. 2 Tokyo Disney was Disney’s third Park and first international venture, located in Tokyo, Japan. See The Walt Disney Co., Annual Report (Form 10-K), at 11–12 (Nov. 21, 2012) [hereinafter Annual Report]. 3 Disney refers to Resort visitors and patrons as “guests.” This terminology derives from Walt Disney, who, at the opening of Disneyland Resort (“Disneyland”), established the motto “At Disneyland...
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...P1 This assignment will describe how marketing techniques are used to market products in two contrasting organisations one from the profit and one for the non- profit. The two companies I have chosen are the Walt Disney Company (profit) and the Jewish Lads and Girls Brigade (non – profit). Marketing is the activity of science set out by institutions as the process of identifying new markets and the art used to attract customers to purchase certain products and services. Furthermore, Marketing is responsible for satisfying profits of companies. Differences between Disney and JLGB JLGB The Jewish Lads And girls brigade was founded in 1895 by General colonel Albert Goldsmid as a form of activities for the children of Jewish immigrant families moving to Britain at the time. The first company was in London’s east end; originally the JLGB was the JLB meaning that it was only for boys. However since the Second World War the JLGB has become very diverse with companies starting up all over the Great Britain including having companies start up in both Glasgow and Cardiff. The first girls company was founded in 1963 in Manchester creating what is now known as the JLGB. The JLGB has a massive and diverse community across Great Britain being the oldest Jewish Youth movement in the country as well as being one of the biggest. The JLGB is a national charity as the things it offers including weekly meetings of the companies from around Great Britain for the Jewish youth are organised...
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...International Business Thesis Advisor: Professor Svein Ulset Title: International Modes of Entry Subtitle: The Case of Disney By, Carlos Gonzalez Hernandez This thesis was written as a part of the master program at NHH. Neither the institution, the supervisor, nor the censors are -through the approval of this thesis- responsible for neither the theories and methods used, nor results and conclusions drawn in this work. International Modes of Entry: The Case of Disney 1 Abstract The case of Disney’s theme parks represents an opportunity to test major internationalisation theories in a setting of large investments with little chance for reversal of commitments. The purpose of the research is to study the benefit of different entry modes dependent on Disney’s Theme Parks value-generating resources and capabilities while conditioned to certain local industrial and institutional conditions in foreign markets. Five major theories and frameworks were used to analyze all four Disney’s ventures abroad. This resulted in 20 individual hypotheses analyzed. Results indicate that Disney followed a predictable internationalisation process in the cases of Tokyo, Hong Kong and Shanghai, but that it went off-path in the Paris one. In successful cases Disney followed a cautious approach, involving local partners to transfer and adapt the “Disney Experience”. In the case of Paris the company decided to enter the market alone, which neglected the unique needs of the local market. Page |...
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...[pic] Case Study 1 Ryan Duran Amanda Greathouse Andy Cook Nick Miller Hillary Hughes Elizabeth Schaible Table of Contents Company Profile History 3 Organization, Mission, and Culture 3 Functional Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture the...
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...INSTRUCTOR’S RESOURCE MANUAL CHAPTER ONE Introduction: Why Project Management? To Accompany PROJECT MANAGEMENT: Achieving Competitive Advantage By Jeffrey K. Pinto CHAPTER ONE PROJECT PROFILE – Disney’s Expedition Everest INTRODUCTION 1. WHAT IS A PROJECT? General Project Characteristics 2. WHY ARE PROJECTS IMPORTANT? PROJECT PROFILE – Dubai – Land of Mega-Projects 3. PROJECT LIFE CYCLES PROJECT MANAGERS IN PRACTICE – Christy Rutkowski, Regency Construction Services 4. DETERMINANTS OF PROJECT SUCCESS PROJECT MANAGEMENT RESEARCH IN BRIEF – Assessing Information Technology (IT) Project Success 5. DEVELOPING PROJECT MANAGEMENT MATURITY 6. PROJECT ELEMENTS AND TEXT ORGANIZATION Summary Key Terms Discussion Questions Case Study 1.1 – MegaTech, Inc. Case Study 1.2 – The IT Department at Hamelin Hospital Internet Exercises PMP Certification Sample Questions Bibliography TRANSPARENCIES 1.1 GENERAL PROJECT CHARACTERISTICS 1) Projects are ad hoc endeavors with a clear life cycle. 2) Projects are building blocks in the design and execution of organizational strategies. 3) Projects are responsible for the newest and most improved products, services, and organizational processes. 4) Projects provide a philosophy and strategy for the management of change. 5) Project management entails crossing functional and organizational boundaries. ...
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...characteristics of the high performance team are very dynamic and it takes a determined team with exceptional leadership working together to put into play these elements. Our team will identify the characteristics of the leader in a high performance team through exploring the keys to effective leadership. Leadership is defined by Richard Daft as an influence relationship among leaders and followers who intend real changes and outcomes that reflect their shared purposes. High performance teams excel because their shared purpose, mission, and or goals are all aligned. Daft states that “leadership involves influence, it occurs among people, those people intentionally desire significant changes, and the changes reflect purposes shared by leaders and followers.” Many leaders possess characteristics and or traits that researchers believe affect their leadership impact. “Traits are the distinguishing personal characteristics of a leader, such as intelligence, honesty, self-confidence, and appearance.”(46) Additional traits include passion, communication skills, high energy, controlled ego, inner peace, a defining background, a strong family life, positive attitude, and a focus on “doing the right things right.” Authors Thomas Neff and James Citrin identified six core principals of successful effective...
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...lives of all ages. Often people ignore the negative effects that these movies can have on the self esteem of those who grew up watching them, especially females. The movies can mold the perceptions females have toward how they should look, act, and the people with whom they are interact. My group researched: To what extent do female high school social norms portrayed by Disney Channel movies from 2006-2010 impact their self esteem? Throughout our research, high school social norms were defined as the average daily experiences that high school students are believed...
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...Introduction: Ever since the concept of globalization has come into existence, the studies of cultural differences, dimensions and attitudes have began to take place and different scientists and observers started coming out with their own set of discoveries and observations (McGregor, 2004). The main reason behind cultural difference and dimensions started when workers of different countries started working together on unified projects and conflicts started arising between the people of different races and culture (Kotler, 2008). Keeping in view of such situations, Dutch Sociologist Gerard Hofstede came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries. Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France: Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan)...
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...cartoon drawer, Mickey Mouse creator had a broader vision on how to entertain everyone, kids and parents, boys and girls. Committed and exigent, not only Walt Disney created a successful company, but also set the rules for the entire industry. Disney corporation is a multinational mass media and entertainment conglomerate founded in 1923 by Walt and Roy O. Disney, as Disney Brothers Cartoon Studio. At the earlier stage of its life, the company would focus on story writing, character creating and cartoon drawing. But as it got more and more recognized, the firm started its way to be one of the biggest company in the world. Overviewing Disney’s businesses, it’s not complicated to understand how the company wants to monitor the entertainment industry as a whole. Not only Disney operates on different movie production related markets, but it also extends ad confirm his famousness through businesses that may appear disconnected. The risky bet Disney has made over its history belongs to the firm’s traditional strategy. The creation of a strong sustainable brand has passed through a lot of creativity and the sharing of ideas, as well as their management. When Disney competes in a singular and exigent industry within a global environment, the firms has developed tools and strength to stay at the frontline. Significant moves can be expected from it when other industries intervene in its hegemony. This paper aims to analyze Disney’s activities in their environment. It will also examine its...
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...successful. We review the Corporate Level Strategy – which is on the outside a diversified approach, with a breakdown of all business segments, then go further in depth with their major Business Segment, Media Networks. The Media Networks segment is a highly diversified segment that includes domestic and international elements, with both internal productions as well as many subsidiaries that expand their offerings beyond traditional Disney productions. We will analyze Disney with the Porters 5 forces model, as well as a SWOT analysis. Within these two analysis models, we find Disney is well positioned for the current moment as well as the future. Disney is well positioned against new entrants to the industry as well as current rivals. Disney’s history of family friendly, safe, and “magical” entertainment that is neither offensive or vulgar has paid off, with 87% of parents who watched Disney productions as a child introducing their own children to current Disney movies, television broadcasting, and theme parks. Attempting to expand in the current entertainment industry is not without its threats. Rival entertainment options, especially in the media networks, studio productions, and interactive media (which is still not profitable) has a chance to encroach upon the market share that Disney has...
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...Ehsan Faraz 9/24/13 Film 160 Ethnic Symbolism in Pocahontas In Walt Disney’s Pocahontas (1955), the adventures of a young Native Virginia Indian woman in her early twenties are portrayed as she roams the forest to search for what the meaning to her life truly is. She is a free spirit who lives with the nature of the world around her and is very attached to its beauty. Once the Englishmen invade the Indians’ territory in search of new land to conquer, things begin to change. There is a shift of tone from innocence to savagery as they come looking for gold and are willing to do anything to get their hands on it. Through this clash of two different civilizations, the filmmakers adequately display the mixing of two opposing peoples and how their relationship ultimately affects the outcome of their situations. Early in the film, Pocahontas is very lonely and often spends most of her time away from her village. When she first meets John Smith, she doesn’t approach him directly, but instead, her raccoon meeko sneaks up to Smith and eats a cookie from him. This is a common way of introducing two characters because there is often anther person or object that will initiate the conversation or make the first move. It also indicates that the Indians are modest and unaware of what is about to happen to them. When John Smith meets Pocahontas, he is at first as prejudice as all the other men and ignorant to the Powhatan tribe as being a friendly people. Nonetheless after Pocahontas...
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