...usually short and normally accompanied by musical selections which were usually just a band on a movie set. Musical films were an important initial step to music videos. Many popular music videos have copied the style of Hollywood musicals from 1930’s to the 1950’s. In the late 1950's, the Scopitone, a visual jukebox was invented in France and was used by French artistes to produce films to accompany their songs. In 1964, The Beatles starred in their first feature film. They then went on to do another feature film filmed in color in London. The title track of this film was in black-and-white and is one of the prime models of the modern performance-style music video. In 1965, The Beatles started making promotional clips for distribution and broadcasts in other countries so they could promote their record releases without having to make physical appearances. The Byrds also started using this same strategy. So when the Beatles stopped touring in late 1966, promotional clips had already become very popular. MTV (Music Television) was launched on August 1, 1981. The original purpose of the channel was to play music videos guided by Video Jockeys. Today, MTV...
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...they’re crazy enough to use these lucrative ways to earn money. In other words, they’re actually quite fun to do it. Did you know that those people who are successful in life, are the ones who have crazy ideas in mind and taking action with it? Absolutely yes!...
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...that in the 21st century technology is another term used to represent our modern life style, thinking and behaviour. Technology is also used by people to improve their surroundings, and it involves having to have some sort of knowledge in order to use certain machines and tools to do so. Furthermore technology is used to control the world in which we live, and more specifically people use it to improve their ability to do work and improve products. This whole idea as to how we view technology is seen as the technological determinism approach. It has also been said that technology cannot work on its own, but rather it is found to work hand in hand with the environment in which we live (Lian, 2007). Therefore in my essay I will be looking at various types of technology from a technological determinist and cultural materialist perspective, and then looking at how these two approaches compare or differ from one another. This would also lead me to seeing if the cultural materialist approach does see society as being free agents and actually adapting technology to fit the culture. 1. The main ideas of technological determinism and the theoretical implications of it Technological determinism has to do with the belief that technology shapes social change. A social scientist named Veblen first came up with this concept in the 1920s, and he believed that changes in beliefs; practices and goals of a society and culture were all influenced by technology (Murphie & Potts, 2003). Technological...
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...Recommendations of product 7 2.5. Promotion 8 2.6. Recommendations of Promotion 10 3.0 Reference Group in Game Culture: take Korea as an example. 11 4.0 Conclusion 13 5.0 Reference List 14 1.0 Introduction Riot games, a game company established in 2006 in the USA. “Players experience first” is the core value of Riot Games (Riot Games, 2013.) This core value makes them succeed within only 5 years by running its most well-known online game -League of Legends. The team is trying to make games not only games, but a part of every player’s life. Other than that, their great success in international market also brought great funding opportunity to them; for example, Tencent, the biggest network company in China, has now acquired the majority stake of Riot Games. (Riot Games, 2011.) It also helps them penetrate the Chinese market. 1.1. League of Legends League of Legends, the only game which is run by Riot Games, is one kind of massively multiplayer online games (MMOGs), the feature of this kind of game is team cooperation. It is session-based and including multiplayer. In each session, players need to destroy nexus which protected by numbers of turrets. The team destroys the nexus first wins the game (leagueoflegends, 2014). The main competitors of League of Legends are DOTA2 and World of Warcraft. The latter was the most popular game in this category before; however, the first place is taken by League of Legends now (Seitz, 2014). Riot games built a unique system for its...
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...10 truths about making it in music This report is free and does not contain affiliate links. Feel free to share it with the world under the terms of Creative Commons Attribution 3.0 License. 2011 Dotted Music Written by Ben Brown. Layout by logical. Concept by Andrew Apanov. DottedMusic.com | Written by Ben Brown 3 10 truths about making it in music Foreward. What do you do when you seek for useful advice or inspiration in something you are passionate about and want to succeed in? One of the most obvious answers (if you are not a member of a suicide club) is probably this - you listen to people who have already "made it" in your craft. And in such a sleazy and poorly documented industry as music business, you better use this advice in full. This was what I thought while thinking on a concept for the first Dotted Music ebook few months back. On the blog, we've got lots of fantastic quotes from successful musicians, and pretty diverse I must say - from Anthrax guitarist to frontman of OK Go, there are very different sayings. So, the idea was born: to collect ten exceptional quotes and build a story around them. Why the story? Well, there is one problem about musicians, specifically when they speak... With the vague nature of most artistic people, their expressions are often pretty generic. To correct this misunderstanding, we took risks to expose the ten chosen quotes of musicians, who indeed have "made it" in the music industry, and create a free ebook worth...
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...used in 1988 and were popularized into the '90s. The first popular social media site, Six Degrees, was created in 1997. The site enabled its users to upload a profile and make friends with the other users. By 2006, Facebook and Twitter both became available to users throughout the world. These sites still remain as the most popular social network on the Internet. After the success of these social media sites, other sites like Tumbler, Spotify, Foursquare and Pinterest began appearing to fill specific social network niches. Furthermore, Hendricks (2013) emphasized that, "there are a tremendous variety of social networking sites, and many of them can be linked to allow cross posting. This creates an environment where users can reach the maximum number of people without sacrificing the intimacy of person-to-person communication. We can only speculate about what the future of social networking may look in the next decade or even 100 years from now, but it seems clear that it will exist in some form for as long as humans are alive." Given the history of social media, there are still many social media sites appearing on the Internet. The most famous social media site now is Facebook. Facebook, which was invented by Mark Zuckerberg...
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...(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 SOUNDS AND IMAGES Movies and the Impact of Images 187 Early Technology and the Evolution of Movies 192 The Rise of the Hollywood Studio System 195 The Studio System’s Golden Age 205 The Transformation of the Studio System 209 The Economics of the Movie Business 215 Popular Movies and Democracy In every generation, a film is made that changes the movie industry. In 1941, that film was Orson Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later...
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...Faculty of Management and Tourism ROOM 201 - BUILDING CTEL: 35535728 | HANOI UNIVERSITYKm 9 Nguyen Trai Road, Thanh Xuan Bac, Thanh Xuan District, Hanoi - VietnamTelephone:(84 4) 8544338, Facsimile:(84 4) 8544550, E-mail:hufs@netnam.vn, Website: www.hufs.edu.vn-------------------------------------------POM ASSIGNMENT | Statement of authorship Student name: Nguyen Quang Huy, Ta Tuong Phuoc, Trinh Duc Son, Nguyen Thanh Vien. Class: ____3K-12_________________________________________________ Subject___Principles of Marketing______________________________ Lecturer: ___Mr. Tran Tuan Anh______________________________ Name of assignment paper: Marketing Plan of PepsiCo in Vietnam | | Declaration I declare that the work attached is entirely my own, and that I have given due acknowledgement as required by the Foundation Studies Department. I understand that the work submitted may be reproduced and/ or communicated for the purposes of detecting plagiarism. Signed__________________ Date ___17/05/2013__________ | ]]]]] Plagiarism By signing the declaration, you are stating that you have not plagiarized. Use the following as a checklist. This work is entirely my own. * I have not copied another student’s work. * I have not copied or used in any way material from a text, journal, website or other published source without acknowledgement (including non – English sources)...
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...9-510-055 REV: MARCH 17, 2010 JOHN DEIGHTON LEORA KORNFELD Ne ettwerk Digita Mark k: al keting in the M Music Indust try Fo fifty years the goal of a or aspiring musi icians was to be signed to a major record label. Su o upport from one of the la arge music lab bels had been essential to the success of an artist. By 2009, how n o wever, major label profits and power were declin r s r ning. Had the point been reached wh n here a band could prosp without th support of a major label per he l? Ne ettwerk was an independ dent music la abel, publish and mana her agement firm In July 2009 its m. found Terry Mc der, cBride, joined forces with Brian Messag a partner in the comp d ge, pany that man naged Radio ohead, to offe the indust a new ide Under th name Poly er try ea. he yphonic they would inves $20 st millio of seed cap on pital to put ba ands in charge of their own careers. “It’ pretty much a venture capital n ’s h firm f bands,” on of the partn for ne ners told Billb board magazi 1. ine Al lternate structures for fina ancing and p promoting rec corded music such as art c, tist-run labels had s, been tried before without much success. Wh gave thes investors h w h hat se hope in 2009 w the belie that was ef digitiz zed music an the Intern would com nd net mbine to cre eate new, low cost ways t promote m w to music. McBri and his partners were ready to put what they had learned ab ide p t bout digital m music marketi to ing work in a vehicle that could attr t ract investors...
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...Introduction Bahrain's economy diversity and openness continues to present a number of opportunities for starting a business or expanding a business. The Bahrainis have been systematically building up the sectors of tourism, metals, transport and finance, which, hopefully, will be able to take the economic weight once oil is no longer a viable source of income. With highly developed transport and communications facilities, Bahrain is a fast-growing market at the heart of the Gulf. Bahrain has a stable government with progressive attitudes which has helped to mould the country into a well-developed economy. There are numerous development projects underway around the country which makes the prospect of starting a business in Bahrain very appealing. Bahrain offers a variety of incentives to the prospect of starting a business and investing in Bahrain including its tax free economy and no VAT (Value Added Tax). The Bahrain lifestyle is cosmopolitan and liberal, and there is a relaxed social environment which makes it a popular area with tourists from the region. It's an essentially Arab culture, adopting many of the traditions and cuisines from across the region. Its central location in the Middle East enables good accessibility to the world's business market. Their trade routes to worldwide markets through fast and efficient access by air, sea and road are a big attraction for businesses. Bahrain is also seen as a gateway to the Gulf which has a market of over 100 million people...
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...population. In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. It proved to be UNIQLO’s best selling item and is still one of its most popular products today. Suddenly, fleece garments—and UNIQLO— were “cool” and hip, and the demand for UNIQLO’s affordable, casual wear exploded. LearNING OBJectIVeS After reading this chapter you should be able to: Define marketing and identify the requirements for marketing to occur. Explain how marketing discovers and satisfies consumer needs. Distinguish between marketing mix elements and environmental forces. Explain how organizations build strong customer relationships and customer value through marketing. Describe how today’s customer relationship era differs from prior eras oriented to production and selling. Explain how marketing creates utilities for consumers. LO6 3 UNIQLO has continued to innovate...
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...policy-making process by researching science-based responses to policy challenges that have both a socio-economic and a scientific or technological dimension. European Commission Joint Research Centre Institute for Prospective Technological Studies Contact information Address: Edificio Expo. c/ Inca Garcilaso, s/n. E-41092 Seville (Spain) E-mail: jrc-ipts-secretariat@ec.europa.eu Tel.: +34 954488318 Fax: +34 954488300 http://ipts.jrc.ec.europa.eu http://www.jrc.ec.europa.eu Legal Notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of this publication. Europe Direct is a service to help you find answers to your questions about the European Union Freephone number (*): 00 800 6 7 8 9 10 11 (*) Certain mobile telephone operators do not allow access to 00 800 numbers or these calls may be billed. A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server http://europa.eu/ JRC 48650 EUR 23565 EN ISSN 1018-5593 Luxembourg: Office for Official Publications of the European Communities © European Communities, 2008 Reproduction is authorised provided the source is acknowledged Acknowledgments I would like to express my gratitude to all the team members and both advisory boards who read earlier versions of this report and gave their valuable feedback. I am extremely grateful to Yves PUNIE, José VALVERDE, Sven LINDMARK...
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...------------------------------------------------- ------------------------------------------------- Property Construction Hospitality Retail Leisure Comercial Trading & Manufacturing Building Materials Quarry Healthcare Education Real Estate Investment Trust Sunway Group Public Relation Activities Report by : Taylor’s Diploma in Business 2015 1.0 Introduction Figure 1 :Sunway Group logo (Sunway Group, 2008) Sunway Group began its operations as a tin-mining company in 1974, and has now become one of Malaysia’s most astonishing property-construction groups, with a multitude of established businesses spanning across 50 locations worldwide. Other than the core businesses of property and construction, the company has strategic investments in other businesses like trading and manufacturing, quarry, building materials, healthcare, education and real estate investment trust (REIT). Sunway REIT is recognized as one of Malaysia’s largest REITs with a portfolio of increasing assets that consists of retail, hotels and offices across Malaysia. They generate together synergies to Sunway’s core businesses and remain as important contributors to the Group’s bottom line. (Sunway.com.my, 2008). The founder of Sunway Group is Tan Sri Dr. Jeffrey Cheah. He is currently the Chairman and sits on the board of the Federation of Public Listed Companies, The National Kidney Foundation, The Board of Trustees of the Malaysian Liver Foundation and the Malaysian...
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...Ethical Implications of Wireless Power 26 VI. Environmental Impact 30 VII. Bibliography 33 ABSTRACT: Wireless electricity is not a new idea, but it has recently become revitalized. This paper looks at the different facets of this invigorated technology. First, it talks about what wireless electricity is and the different approaches of producing it. The paper also talks about the history of wireless electricity and what social factors have motivated it to become invigorated. Next, the government involvement and political issues are talked about. Wireless electricity will also affect the economy so its economic impact is also a topic that is discussed. The psychological and sociological effects of wireless electricity will also be well-thought-out in the next section. The cultural background of this technology is studied and highlighted in American culture. Every technology needs to be examined in detail for its effect on the environment and wireless electricity is no different. The last section of this paper talks about the moral and ethical effects of wireless technology. Wireless Electricity: Explanation and History In the fast paced world of today, people's demands of their resources become greater with each passing moment. With the technology we employ for our constant “on the go” lifestyles, the need for a reliable source of “on the go” wireless electricity is as ever prevalent, and therefore the constant...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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