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How Does a Value Added Approach to Firm Performance Management Differ from More Traditional Approaches in Assessing Performance?

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2005 QUESTION 1
HOW DOES A VALUE ADDED APPROACH TO FIRM PERFORMANCE MANAGEMENT DIFFER FROM MORE TRADITIONAL APPROACHES IN ASSESING PERFORMANCE?
Performance management is a process by which managers and employees work together to plan, monitor and review an employee’s work objectives and overall contribution to the organization. It is the continuous process of setting objectives, assessing progress and providing on-going coaching and feedback to ensure that employees are meeting their objectives and career goals. Traditionally, private sector businesses usually focus on the financial measures of their bottom line: return-on-investment, market share, and earnings-per-share. Alone this approach does not provide the full perspective of an organization's performance that a manager needs to manage effectively. But by balancing internal and process measures with results and financial measures, managers will have a more complete picture and will know where to make improvements. In contrast, Value Chain Analysis helps you identify the ways in which you create value for your customers, and then helps you think through how you can maximize this value: whether through superb products, great services, or jobs well done.
Assessing your business performance should be an ongoing process. It helps you identify areas that need to be improved before they become major issues, as well as giving you the opportunity to consider how to respond. The first step of assessing your business performance is to review your business plan, including financial statements (Balance sheet, Cash flow and Income statement), to understand what is happening within your business. Reviewing and updating your business plan will help you respond to the risks of an economic downturn. The traditional method of measuring performance is called “a balanced scorecard” and the modern way of assessing performance

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