How does contemporary ‘post-feminism’ or ‘third wave feminism’ contribute to the furtherance of women’s rights and gender equality? Research and discuss

There is a good deal of controversy over the role of so-called Third Wave feminism in the quest for gender equality. Third Wave feminism emerged in the late 1980’s and 1990’s among a cohort of women who had grown up taking for granted the gains made in the first wave of feminism (suffrage) and the second wave (the 1970’s emergence of feminist activism) (Arneil, 1999; Henry, 2004). These are young women who experience feminism almost like “’flouride. We scarcely notice that we have it—it’s simply in the water” (Henry, 2004: 70, quoting Baumgardner and Richards). The controversy stems not so much from their tacit reliance on previous gains, but on the focus of Third Wave feminism, which is undeniably on self-expression, freedom of experience, and sexual flexibility. Henry (2004) writes about the American television series Sex and the City as emblematic of Third Wave feminist sensibilities. This might be a bitter pill to swallow for those who identify feminism with more stalwart causes, including combating idealised and sexualised images of women in the media and embracing women’s diversity. After all, the four heroines of Sex and the City are all white, wealthy, thin, glamorous, obsessed with fashion and arguably obsessed with men. Nevertheless there are story lines and sensibilities in Sex and the City which reveal feminist allegiances—or at least Third Wave-style allegiances. For one, the four women rely on each other as family, through good times and hard times alike (Henry, 2004: 67). Indeed, the women’s biological families are rarely depicted, and even through momentous rites of passages such as pregnancy, cancer and childbirth, these women are each others’ main sources of support, not their blood relations