...I. Summarize the documentary “Super Size Me”. Give a detailed description of the coverage of the documentary, and state briefly the “take away” message it gives. “Super-Size Me” is a an experiment created by Morgan Spurlock where he sets out an investigation to understand and prove how quickly and harmful fast food could be on a person’s body, health, and wellbeing. The primary concept revolves around eating nothing but McDonald’s food for a period of 30 days for breakfast, lunch, and dinner. This meant that any food not on the McDonald’s menu was not allowed to be consumed during this process. As Morgan Spurlock was lying around at home watching the news, he came across a report on two teenage girls whose parents had sued McDonalds, blaming MacDonald’s for their girl’s obesity problem. This news impulses him to pursue an investigation and experience hands on the cause and effect that resulted from eating McDonald’s food. In the documentary, Spurlock begins as a very healthy person. In fact, his health was above average. He weighed about 185lbs and his body fat was less than below average at an (11%). His cholesterol was under 200 which for his height, (6 feet and 2 inches) he was considered a healthy individual. In preparation to begin, Spurlock informs three doctors from three different specialties to embark with him in his journey of 30 days. It consisted of a cardiologist, gastroenterologists, and a general practitioner. The doctors all tested him in detail...
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...In the documentary super-size me Morgan Spurlock states "We live in toxic environment where we are almost guaranteed to get sick." One of possible cause of our sickness is in part due to what we consume on a daily basis. Since American society has become accustomed to a lifestyle that effected was the way we eat. Which eventually led to Americans becoming accustomed to eating unhealthy fast food. Corporations saw this growing culture and took advantage of this in order to make a profit. Eventually they began to disregard the consumer's health in order to keep making their money. Since fast food corporations weren't educating people about their products, Spurlock's documentary decided to do so. His documentary "Super-size me" was made to show...
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...Davison Wilson English, Period 3 12 March 2013 The Effects of Fast Food Gaining weight, high cholesterol, increased heart risks, headaches and depression are only a couple of the many effects of eating McDonalds for a month. This is exactly what Morgan Spurlock went through in his documentary, “SuperSize Me”, when he challenged himself to eat nothing but McDonalds for breakfast lunch and dinner while also supersizing his meal whenever asked. The harm done to his body in just one month was shocking. How fatigued he always felt, the vomiting and especially the drastic weight gain were obvious. This just goes to show that fast food is something that Americans do not know enough about when consuming it. Fast food restaurants have become nothing but a negative influence on our lives socially and physically. It has become too available and convenient to a point where Americans would rather eat out and eat for cheap at a fast food chain near them. It is impossible to go somewhere without seeing a fast food place often, that is why people eat it so much. There are currently over 200,000 fast food restaurants in America alone, have we let this go too far? I believe that fast food is the reason for America’s obesity issue because of its availability, cheap prices, and quick service which make people choose the easy way out rather than cook a healthy meal. Some people may argue that, fast food places offer healthier choices like salads and water and people make their own choice to...
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...Supersize We: How portion sizes are correlated with our gluttony "Gluttony is an emotional escape, a sign something is eating us." - Peter De Vries As I wander through the labyrinth of my local grocery store, I cannot help but notice how things have changed. Metal carts overflowing with food and the once prevalent "market" section is now gleaming with the reflection of glass doors and the glow of brightly colored boxes, frozen meals ready for consumption. It was not always this way. I can still remember when I would travel to the store with my mother, help pick ripe fruit and vegetables for the family. This memory now clouded with the current sight of a child sitting in a cart grazing on fried potato crisps as his mother decides whether to buy the regular or the value sized bag. When did this change occur? When did we all of a sudden choose the premade package of "gourmet" frozen dinners rather than making a simple pasta dish for the family? With this abrupt change in our diets also came the inevitable change in portions provided by the grotesquely large food companies. And now with my home town of Chicago being ranked in the top ten most obese cities in America, it is time we discover where we went wrong. It is not new to us as Americans to see how our beloved country has gone from glorious to gluttonous. The amount of food that we consume has dramatically increased in the past thirty years and it is continuously on the rise. In reports by the U.S. Census Bureau, the...
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...McDonald's SWOT analysis and recommendations SWOT Analysis: 1. Strengths: - Strong brand name, image and reputation McDonalds has built up huge brand equity. It is the no 1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. The image of McDonalds is recognized everywhere. This brand is in top ten of the most powerful brand names in the world with Coca-Cola, Nokia or GM. - Large market share McDonalds is considered as the largest player in size and global reach. When Wendy’s or Burgers King are losing market share in 2006, McDonalds still increases its market share. Market share of McDonalds in the recent time is about 19% while Yum!Brands is 9% and both Wendy’s and Burger King is 2%. - Specialized training for managers McDonalds is very serious on training managers. This company has its own program to train managers the most professionally, which is called Hamburger University. As a result, McDonalds has many good managers who can help company development well. - McDonalds Plan to Win McDonalds customer – focused Plan to Win provide a common framework for its global business yet allows for local adaptation. Through the execution of initiatives surrounding the five elements of its Plan to Win – People, Products, Place, Price and Promotion – McDonalds has enhanced the restaurant experience for customers worldwide and grown comparable sales and customer visits in each of the last eight years. This Plan, combined...
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...Serita McKoy HON 410 Professor Yesudas Choondassery February 22, 2013 Our Future: What Fast Food is Taking From Us We as Americans are facing quite an epidemic when it comes to health. It is not as though the nation was stricken with some sort of plague or fell victim to some conspiracy. Unfortunately, the cause of our issues is much more in our control than I think we would care to admit. Our health is depleting at large numbers all because of our diet. The rates of heart related issues, blood pressure and diabetes are at astounding numbers. These medical concerns are costing the country billions of dollars in healthcare. Why and when did our health begin to plummet? Over past decades America’s love for junk and fast food is the culprit behind this country having one of the unhealthiest populations any continent has to offer. This fascination of fast food had to start somewhere. Not only that but so did awareness that this particular industry may single handedly be responsible for obesity in this country. There are few topics actually that will help to understand this phenomenon a little further beyond the awareness of fast food. There was legislation that was passed that was supposed to help Americans understand what they are consuming on a daily basis. We learn this is only as helpful as one is able to translate the information. Many people are lost when it comes to nutritional food labels and what the numbers mean when it comes to their personal diet and...
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...passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives have allowed them to achieve such aims which have assisted them in becoming the best (McDonalds Corporation. 2008). Constantly changing and bettering the marketing strategy has allowed McDonald’s to remain the best, however their main objective has always remained the same; not to be the biggest fast food restaurant chain but to be best fast food restaurant chain and to do so they...
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...MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida...
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...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
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...concentration. Combined, the top industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity for quality growth in an industry that is simultaneously experiencing levels of maturity in the US and European markets. Internal analyses of the industry’s top players yields an in depth look into McDonald’s, Yum Brands, Burger King, and Darden Restaurants. McDonald’s is the industry leader in terms of revenues with $89B in 2013 systemwide sales, more than double of nearest competitor...
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...T ABLE OF CONTENTS RANKINGS & PROJECTIONS REVISIONS.................................................................................... 3 OVERALL RANKINGS........................................................................................................... 5 RANKINGS BY POSITION..................................................................................................... 7 QUARTERBACK SEASON PROFILES......................................................................................... 9 RUNNING BACK SEASON PROFILES......................................................................................... 13 WIDE RECEIVER SEASON PROFILES........................................................................................ 18 TIGHT END SEASON PROFILES............................................................................................... 26 KICKER SEASON PROFILES................................................................................................... 29 TEAM DEFENSE SEASON PROFILES......................................................................................... 33 IDP LINEBACKER & D-LINE SEASON PROFILES............................................................................ 37 IDP DEFENSIVE BACK SEASON PROFILES.................................................................................. 39 SLEEPERS & UNDERVALUED PLAYERS..................................................................................... 41 BUSTS & OVERVALUED...
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...MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito Lombarda S.p.A. Italy Development Editor Tom Rennie Marketing Executive Leo Stanley Cover Design www.mulcaheydesign.co.uk Copyright © 2007 Thomson Learning The Thomson logo is a registered trademark used herein under licence. For more information, contact Thomson Learning High Holborn House 50-51 Bedford Row London WC1R 4LR or visit us on the World Wide Web at: http://www.thomsonlearning.co.uk This edition published 2007 by Thomson Learning. All rights reserved by Thomson Learning 2007. The text of this publication, or any part thereof, may not be reproduced or transmited in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. Every effort has been made to trace all the copyright holders, but if any have been inadvertently overlooked the publisher will be pleased to make the necessary arrangements at the first opportunity. Please contact the...
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