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How to Restore Trust in an Organisation

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Submitted By nilo87
Words 7350
Pages 30
Solving the trust issues at the VUmc | An advice for the management board of the medical center of the VU University Amsterdam on how to understand and solve the trust issues from the staff towards the management board |

Coach:
Renee Liesveld

Table of Contents 1. Introduction 2 1.1 Problem statement 2 1.2 Research Objective & Research Question 2 2. Background 3 2.1 Contextual background 3 2.2 Theoretical background 4 Defining the concept of trust 4 Model of trust from Mayer et al. 6 3. Conceptual Framework 10 3.1 Combining the theories into a conceptual model 11 Research Questions 13 4. Methodology 14 Qualitative methods 14 Quantitative methods 14 Quantitative data analysis 14 Planning of all activities 15 5. Bibliography 16 5. Appendix 17 5.1 Interview Design 17 5.2 Questionnaire Design 18 5.3 Coding sheet Questionnaire 20 5.4 Figures and Tables 21

1. Introduction
1.1 Problem statement
Not many times a television program is brought to a halt because it brought a whole country in commotion. This is what happened with the program ‘24 hours between life and death’ produced by ‘Eyeworks’. In November 2011 the production company ‘Eyeworks’ approached the VUmc for a new television program ‘24 hours between life and death’. The program makers wanted to portray emergency cases at the Accidents and Emergency (A&E) department from the view of patients and staff workers. VUmc decided to cooperate with this project as an opportunity to show the complexity of an A&D healthcare and to show how an academic medical center functions.
The recording happened over a period of 16 days in January and February 2012. At the A&E department, 35 cameras where placed, where half of them were controlled from a distance. Two cameras were constantly recording simultaneously and during this period Eyeworks would ask

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