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How To Write A Rhetorical Analysis Of A Commercial

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Cash. Paper. Bank. Money. No matter what you call it, its impact is universal. With over 200 slang terms, ranging multiple languages, it has brainwashed our world and has become a driving force in societies today. We have been conditioned for decades to doubt ourselves.

The Modern Warfare Two commercial uses the tool of appealing to popularity to persuade customers to buy their product. The majority of the commercial focuses on a old man in a chair that states that every sort of person is doing this one thing, every way and everywhere possible, and ends with the logo for Modern Warfare. The shared attitude today is that if a idea is perceived as being popular, it is automatically correct, but this is not so, especially in the society we live in where such things as clever marketing strategies and social power can manipulate this. By using sarcasm and taboo talk such as sexual innuendos, this commercial captures the viewer’s attention and plants a wonder in our minds on what they could be talking about. Although we are warned repeatedly as children not to give into peer pressure, we quickly learn as we grow up that it is a chief motive in most adult relationships. By concentrating on this …show more content…
By using an appeal to authority tactic, viewers are drawn in based on the fame of the celebrity alone. Showing the general public that the certain celebrity endorses their product, sincerely or not, a want is created in us to own that product based entirely on our desire to emulate that celebrity. We perceive celebrities as figures of authority purely on their amount of social weight and fame, and therefore whatever they say or approve must be true. Even if they are not an expert on the topic or even remotely correct. This style uses the marketing tool to attract customers solely for looks, talent or fame to hide the fact that the actor has no respectable

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