Premium Essay

How to Do It

In: Business and Management

Submitted By readtolive
Words 9114
Pages 37
CASE: GS-63
DATE: 09/15/08

UNSAFE FOR CHILDREN: MATTEL’S TOY RECALLS AND
SUPPLY CHAIN MANAGEMENT
We apologize to everyone affected by this recall, especially those who bought the toys in question. We realize that parents trust us with what is most precious to them—their children. And we also recognize that trust is earned.
—Robert Eckert, CEO of Mattel, Inc.1

On August 2, 2007, Mattel announced a voluntary worldwide recall of 83 products in its Fisher- Price toy lines, including characters such as Dora the Explorer, and the Big Bird and Elmo characters from Sesame Street. The recall, which applied to approximately 1.5 million toys sold worldwide after May 1, 2007, was due to the use of excessive lead paint.2 Over the next month, Mattel announced six more recalls that covered toys with lead paint, as well as small magnets that could become loose and be ingested by children. In October, Mattel made yet another recall for lead paint contamination.3 All of the toys recalled had been manufactured in China. Two weeks after the August 2nd recall, the owner of the Chinese factory that had used the lead paint committed suicide.

This series of recalls attracted widespread publicity, as well as political and consumer concerns that sometimes bordered on hysteria. Newspapers and television networks jumped on the story, interviewing concerned shoppers and showing toys being removed from shelves and parents bringing toys to stores for lead testing. Mattel‟s brand image took a serious beating.

The toy recalls reinforced public concerns raised by several high-profile problems with other Chinese-made products earlier in 2007, including tires, toys, pet food, cough syrup and

1 Mattel press release, “Company Recalls Products with Possible Lead Paint Content,” August 2, 2007. 2 Tracy Quek, “Mattel Recalls 1.5 M Made-in-China Toys,” The Straits

Similar Documents

Premium Essay

How to Do?

...Ideas for video - subtitles plox for video 1. Normal introduction: a. First screen: IPE Group 24 + Our names: Xin Yan, Priscilla, Alethea, Justin, Yu Chan and Jian Yang (2-3 sec) 2. Words: Our first meeting showing Vivo picture + “Call Me Maybe” song 3. “Call me maybe” starts to fade away when the pharmacy timetable appears Timetable animation of timetable overlapping + “Trouble is coming” song playing at the same time slightly after “call me maybe” fades away + “explosion” sound at the end 4. Zoom into first big yellow box The video “Introduction.mp4” First boy bouncing 3 times with the “boing” sound then normal video continues Second boy enters with “minion laughter” sound (remove the initial meh sound) two girls entering with the “epic metal gong” sound two girls entering with the “I have got the power” song 5. Zoom out back into clashing timetable 6. Zoom into the second yellow big box Typing screen appears + typewriter sound (play at a faster speed) in the background 3 at the bottom, 3 at top open the screen at the same time + “squeaky door” sound then the screens break apart full screeen “Google docs typing of email” video First 5 sec is normal speed + “Movie starting” sound Then the video fast forward such that its only 1 minute+ “fast forward” sound Pause the last screen of the video (of completed email) and stretch for 3s 7. Fade into “Email draft by Jian Yang” picture “Gameboy 1” video transfer of file...

Words: 558 - Pages: 3

Free Essay

How to Do a Dropkick

...How –to do a drop kick By Megan Reed [pic] I am going to explain to you soccer players one easier way to do a drop kick. I hope for those of you who didn’t know how when you are finished you will now know. This is going to be an explanatory paragraph. Materials needed: ❖ 1 Soccer ball ❖ Cleats ❖ Knee high socks ❖ Shin guards ❖ Soccer ball air pump ❖ A goal box or target to aim at ……. it should be a big enough target so that the ball can hit it or it can even be a goalie box. ❖ Neon pink or silver duck tape …..so that you can mark were the soccer ball lands every time (your pick but should be one of the colors listed because they are the easiest to see ) ❖ Forty neon orange cones ❖ Soccer bag …. Because you might want it to carry you soccer stuff in but you don’t have to use a soccer bag. ❖ Measuring tape or yard stick …… So that you can measure the distance each time you kick the ball to see if you kick it farther. Those are all the materials you are going to need in order to do a drop kick. Now that you have all them, you should problobly put them together in your soccer bag. Now that you have them put together you will be able to follow the next couple of simple steps. First you will need to walk to a park or go into an open area. Now that you are at a park. you should find a nice little area were there are no...

Words: 802 - Pages: 4

Premium Essay

How to Do Stuff

...19 Make-To-Order Automobiles at GM’s Gravataí Plant 1 Introduction In December 2007, seven years after the launching of the Chevrolet Celta, Roberto Tinoco, the plant director, proudly recalled the inauguration of the Gravataí plant in mid-July 2000, an event that caught the eye of professionals and academia both in Brazil and abroad. The core notion was: to sell cars made-to-order for final consumers. The project, known internally by the handle “blue macaw,” was considered to be a true landmark for the world’s automotive industry. The Gravataí plant brought about a true revolution in how cars were made, from its concept to the direct-sale model, through its production management system. The lessons learned during the experiment were relevant because they contributed to the establishment of a new production model, helping put the world’s automotive industry on a new path. The plant was working at full capacity especially during the first years, and the production during this period is shown in the table below. The extraordinary increase in production in the last seven years is evident. The idea was to deliver a car assembled as per the consumer’s own specifications in the shortest possible time, at a cost lower than that of the traditional make-to-stock mass-production system. Year 2000 2001 2002 2003 2004 2005 2006 2007 Production 24,007 91,407 109,916 115,304 136,114 135,097 140,994 192,272 The Background of the Brazilian Automotive Industry In the ’90s...

Words: 4800 - Pages: 20

Free Essay

How to Do Addition

...How to do addition: You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the numbers! You add the...

Words: 317 - Pages: 2

Premium Essay

How to Do a Case

...Main players • Meredith Collins, VP of Marketing for Reed Supermarket • Dollar stores are increasing competitorThe Dollar General (DG), , Family dollar, Aldi poses threat due to its remarkable low price, • Jack Morrissey, CEO of Reed Supermarket • Other supermarkets like Wal-Mart, Costco • Higher-end customers • Food manufacturers—aldi, trader joe’s, sell mostly private label merchandise Limited selection stores a) The main problem or two key problems. • Declining shares in the past in the Columbus, Ohio market—the fight for market share is very intense due to large supermarkets, small regional chains, independents that include lower priced TopVal, mid-range Galaxy (owned by Supervalu), and top-range Delfina, three Whole Foods Market—Wal-Mart Supercenters, four Target Superstores, and one regional chain, Five Warehouse outlets—three Costco and two Sam’s, low-end channels like drug stores and gas stations (COMPETITORS) • Unite States’ consumer price index is flat—customer are not loyal, they have become savvy customers who shop at different stores for a best deal, Warehouse has attract consumer bulk buying shoppers, the growth of private label foods, American consumers has become health conscious—benefiting whole food stores, Trader Joe and others like Reed, • The perceive customer believe that Reed’s products are expensive—and price is indeed higher, main problem pg 6 • Dollar special campaign might tarnish the image of Reed because it is too close to dollar...

Words: 726 - Pages: 3

Premium Essay

How to Do Accounting

...ACCOUNTING FINAL EXAM PREP Assets : Manufacturing Inventory (p. 370) 1) Draw T-accounts for Raw Materials, Work in Process, Finished Goods, Cost of Goods Sold, A/P 2) Assign accounts to the questions 3) Enter beginning and ending balances on debit side: RM, WIP, F/G, and credit side: A/P 4) For COGS: use formula: Beginning Inventory + Purchases – Ending Inventories = COGS (alternatively) COGS – Beginning Inventory + Ending Inventories = Purchases 5) If COGS is given, you can solve for Purchases, will become Raw Materials 6) If an initial assumption is given that anything else is debited from the WIP like “purchasing” labor (it is already included in COGS and must be subtracted from what you found for purchases). 7) That difference will be debited into Raw Materials and credited into Accounts Payable 8) When writing journal entries, go in this order: a) Purchases (from formula) b) Purchases (w/any stipulations) to A/P* b) Raw Materials Purchased c) Raw Materials to WIP d) WIP to Finished Goods e) Accounts Payable to Cash *All purchases of Raw Materials must be made on account for this to work 9) At the end of balancing these COGS accounts, pay off A/P with Cash (if stated in her assumptions for account activity) Assets : Accounts Receivable 1) Assign accounts to the questions 2) Draw T-accounts for A/R (or Trade A/R) and Allowance for Doubtful Accounts 3) All write-offs are credited from A/R and debited...

Words: 1256 - Pages: 6

Premium Essay

How to Do Imc

...Communications Textbooks & Materials Byers & Barr, “Integrated Marketing Communications Custom Edition for Santa Clara University 3E”: Pearson Learning Solutions, 2014. CoursePack Reader – “Marketing 596 – Winter 2014” Course Description This course is designed as an introduction to the concept and practice of integrated marketing communications (IMC). It takes the participant through communication, marketing, branding, and integrated marketing theory, planning and IMC program coordination. The course also addresses the marketing communications tactics of advertising, public relations, direct response, sales support, the Internet and social media. Emphasis is placed on business-to-business and technology marketing demonstrating how theories and practices from consumer marketing are applicable to those discipline areas. Premise IMC is based on the premise that a proper mix and balance of communications strategy and tactics (advertising, public relations, direct response,...

Words: 1067 - Pages: 5

Free Essay

How to Do Sex

...Q.1 1) 2) 3) 4) Chosen Option: Not Attempted Q.2 1) 2) 3) 4) Chosen Option: 3 Q.3 1) 2) 3) 4) Chosen Option: 4 Q.4 1) 2) 3) 4) Chosen Option: 2 Q.5 1) 2) 3) 4) Chosen Option: 2 Q.6 1) 2) 3) 4) Chosen Option: 2 Q.7 1) 2) 3) 4) Chosen Option: 4 Q.8 1) 2) 3) 4) Chosen Option: 4 Q.9 1) 2) 3) 4) Chosen Option: 1 Q.10 1) 2) 3) 4) Chosen Option: 1 Q.11 1) 2) 3) 4) Chosen Option: 3 Q.12 1) 2) 3) 4) Chosen Option: 2 Q.13 1) 2) 3) 4) Chosen Option: 3 Q.14 1) 2) 3) 4) Chosen Option: 3 Q.15 1) 2) 3) 4) Chosen Option: 4 Q.16 1) 2) 3) 4) Chosen Option: 2 Q.17 1) 2) 3) 4) Chosen Option: Not Attempted Q.18 1) 2) 3) 4) Chosen Option: 1 Q.19 1) 2) 3) 4) Chosen Option: Not Attempted Q.20 1) 2) 3) 4) Chosen Option: 4 Q.21 1) 2) 3) 4) Chosen Option: Not Attempted Q.22 1) 2) 3) 4) Chosen Option: 3 Q.23 1) 2) 3) 4) Chosen Option: Not Attempted Q.24 1) 2) 3) 4) Chosen Option: 1 Q.25 1) 2) 3) 4) Chosen Option: Not Attempted Q.26 1) 2) 3) 4) Chosen Option: Not Attempted Q.27 1) 2) 3) 4) Chosen Option: Not Attempted Q.28 1) 2) 3) 4) Chosen Option: 1 Q.29 1) 2) 3) 4) Chosen Option: 2 Q.30 1) 2) 3) 4) Chosen Option: 3 Q.31 1) 2) 3) 4) Chosen Option: 3 Q.32 1) 2) 3) 4) Chosen Option: 1 Q.33 1) 2) 3) 4) Chosen Option: 3 Q.34 1) 2) 3) 4) Chosen Option: 1 Q.35 1) 2) 3) 4) Chosen Option: 1 Q.36 1) 2)...

Words: 825 - Pages: 4

Premium Essay

How Do We Know?

...Intro to Philosophy 11 January 2016 How Do We Know? ”How do we know? This is a very intriguing question once you really think about it. How do we acquire knowledge? How do we know something to be true? Is it through experience or does it come from another realm in which we previously inhabited? Is everything we know and will learn in the future already mapped out for us? Throughout history man has sought out to answer these deeper questions and through philosophy they have begun to open their eyes to the universe in which we live. Answering question after question each philosopher perfecting the former theory and all of it leading up to the ultimate question the purpose of life. Epistemology is a form of philosophy that comes from the greek word for knowledge “episteme” and “logos” meaning explanation (chaffee 229) this encompasses the nature of knowledge and justification. It is through epistemology and metaphysics that philosophers attempt to othe answer questions like: can we ever really know anything? what is the difference between belief and knowledge? Can there be different “truths” for different people. or is “truth” the same for all? Pre-socratic philosophers used these ideas to lay the foundation for philosophy as we know it today. Plato, a student of Socrates, and as an ancient Greek philosopher he not only preserved Socrates teachings for future generations but also contributed original ideas on a wide range of issues such as morality, politics, metaphysics and...

Words: 1390 - Pages: 6

Free Essay

How to Do a Detailed Outline

...(TITLE: Must be specific and concise [20 word limit]. Must include variables. Must include mention of population. Do not use jargon. ) Abstract (This is your section header centered on the page) Type your abstract here within APA abstract limits (100-250 words) For a proposal, here, you will state the purpose of your study, the population you are studied, the sample you used, and your method: qualitative or quantitative, instrument (interview, survey, questionnaire, etc.) For a complete paper you would add your summarized findings. Your title (Your title is your section header centered on the page) You will need to bring all your written communication skills to this project. You will be very careful with proper citation. You will not use direct quotes. The whole of this paper is to be in your words. Ideas and information used from other authors are to be cited. Introduction (2-3 pages) First address the problem! State the overall area of concern (populations-at-risk for injustice or discrimination; need for more functional affiliations for individuals and groups; unethical policies/practices; lack of knowledge in the field, etc.). Arouse the reader’s interest; tell the reader what to expect in the rest of your paper. Provide brief statistics to indicate the incidence of the problem. Next, answer the questions, “ How does this problem effect social work practice and/or policy?”(Ethical research requires us to focus our efforts where...

Words: 1834 - Pages: 8

Premium Essay

How to Do Case Study

...How to do a Case Study There are common steps that most approaches recommend be followed in tackling a case study. Beforehand (usually a week before), you will get: 1. the case study, 2. (often) some guiding questions that will need to be answered, and 3. (sometimes) some reading assignments that have some relevance to the case subject. Your work in completing the case can be divided up into three components: 1. what you do to prepare before the class discussion, 2. what takes place in the class discussion of the case, and 3. anything required after the class discussion has taken place. For maximum effectiveness, it is essential that you do all three components. Here are the subcomponents, in order. We will discuss them in more detail shortly. 1. Before the class discussion: 1. Read the reading assignments (if any) 2. Use the Short Cycle Process to familiarize yourself with the case. 3. Use the Long Cycle Process to analyze the case 4. Usually there will be group meetings to discuss your ideas. 5. Write up the case (if required) 2. In the class discussion: 6. Someone will start the discussion, usually at the prompting of the Instructor. 7. Listen carefully and take notes. Pay close attention to assumptions. Insist that they are clearly stated. 8. Take part in the discussion. Your contribution is important, and is likely a part of your evaluation for the course. ...

Words: 1420 - Pages: 6

Premium Essay

How to do well in biology

...UTAR FHSC1214 Fundamentals of Cell Biology Trimester 1 How YOU can do well in BIOLOGY Follow the 4A’s and you can expect A’s. A ttitude • Attend ALL lectures, tutorials and practicals on time without fail. • Be attentive in class and revise your notes after class while the topic is still fresh in your mind. Why waste time re-reading 2-3 months later? • Do your assignments faithfully as they carry marks for the finals. • Come prepared for lessons (i.e. read up beforehand). • Read up beforehand before attending lectures so that you won’t be lost and wasted hours of your life week after week. • Why stress yourself out if you can avoid it? Do NOT count on last minute revision for tests and examinations, as it will be too late to catch up and seek help in areas where you may find confusing or unclear of. • Why panic before exams because you can’t find this or that? Keep separate files for lecture, tutorial and practical. File up the respective notes systematically so that you do not lose them along the semester. • Do you expect the lecturer/ tutor to be available all the time to answer your questions? It is YOUR responsibility to take the initiative to clear your doubts or satisfy your curiosity to understand certain scientific phenomena by reading up on the relevant topics. A Based on a true story… A professor at the National University of Singapore recounts how on one occasion a student consulted him days before the exam. Student:...

Words: 20923 - Pages: 84

Premium Essay

How to Do Country Analysis?

...and To explain how MNCs use the assessment of country risk when making financial decisions Country analysis is useful for: * Investors in the financial market * Companies intending to set up a subsidiary * Companies wishing to enter a new market * People wishing to reside in the country Factors Considered in a Country Analysis A country analysis is often conducted through country reports researched by professional government or independent firms, such as the Economist Intelligence Unit, World Bank and Organization for Economic Cooperation and Development (OECD). Some of the data points considered in a country analysis are: Economic Indicators: Indicators such as gross domestic product (GDP), consumer price index (CPI), inflation rate and producer price index (PPI) help in gauging a country’s economic health. High GDP growth, low inflation and high CPI are favorable for companies and investors. These indicators also reflect job availability and standard of living in the country. Government Policy: Governments often introduce policies and programs to promote the growth of certain industries. Favorable government policies (such as subsidies and tax rebates) attract multinational and domestic companies. Industry Association Support: An industry association not only works towards enhancing opportunities, but also lobbies the government for easing regulations. Financial Markets: The extent of regulations, liquidity and volatility determine how reliable the financial...

Words: 9826 - Pages: 40

Premium Essay

How Do You Think

...HOW DO YOU THINK MARION HODLE LACKAWANNA COLLEGE ABSTRACT Are you a creative thinker? Can you be inspired to write or draw from a walk through a museum? Can you come up with a few good ideas from just lying in the grass at the park? If this is the way your mind works and how you go about solving problems then you’re a creative thinker. If you get inspirations or some of your best answers by looking up facts, reading up on subjects and linking information you already know to be true, you’re a critical thinker. Critical Thinking Critical thinking is the ability to think clearly and rationally. It’s a persons ability to engage in independent thinking. They can understand logical concepts between ideas, like linking thoughts. They can identify and construct arguments and detect common mistakes in reasoning over things. Creative thinking involves solving problems systematically. It also includes the identification and importance of ideas. Critical thinking can reflect on a person’s beliefs and values. Critical thinking is not based on how much a person knows. Even if you have a good memory and know a lot of facts it still does not mean you are a good critical thinker. A good critical thinker knows how to use his knowledge to solve problems and seek relevant sources of information. Critical thinking does not mean a person is critical or argumentative. It can also play a role in cooperation and reasoning. We use critical thinking to enhance our social situations. Some people think...

Words: 637 - Pages: 3

Premium Essay

How Do I Learn

...Title : How do I learn? “Live as if you were to die tomorrow. Learn as if you were to live forever” (Mahatma Gandhi 1869-1948). Throughout life humans go through learning process. Learning is defined as obtaining information or skills through observation, study or experience. There are different types of learning styles according to Kolb’s learning theory (Payne,E. and Whittaker. L, 2006). Each individual learns in a different way, simply because they perceive and execute information or experience in their own preferred style. Kolb (1984) describes that there are four learning styles which would be Converger, Diverger, Assimilator and Accommodator respectively. I see my-self best fit into Diverger and Accommodator learning styles. According to Kolb, a diverger learner is good at applying concrete experience and reflective observation. A diverger is able to view things from different perspectives and often learn through observation. They also tend to solve problems using imaginations and carries feeling oriented personality. Divergers prefer to be an observant rather than taking part in any situations or issues. Kolb says that divergers perform well in situation where it requires generating ideas such as brainstorming. They often influenced by others, enjoy working in a group, like to receive positive feedback, and prefer to learn via logical instructions. For example, I had an interesting learning curve during my past working experience as a software programmer. For the...

Words: 539 - Pages: 3