...The Anatomy and Chemistry of Hair and Hair Dye Many different plant extracts were used for hair dye in Europe and Asia before the start of modern dyes. Indigo, known primarily as a fabric dye, could be combined with henna to make light brown to black shades of hair dye. An extract of the flowers of the chamomile plant was long used to lighten hair. The bark, leaves, or nutshells of many trees were used for hair dyes. Wood from the brazilwood tree yielded brown hair dyes. Another hair dye was derived from a tree similar to the Mulberry tree. Other dyes were produced from walnut leaves or nut husks. Some of these plant-derived dyes were mixed with metals, such as copper and iron, to produce more lasting or richer shades. Outside of the many colors that hair can be dyed, there are many different method used to color hair. Hair dye and the hair coloring process is a matter of chemistry. The first safe commercial hair color was created in 1909 by French chemist Eugene Schuller. He used the chemical Paraphenylenediamine. Hair coloring is the result of a series of chemical reactions between the molecules in hair, pigments, as well as peroxide and ammonia. The choice of which method to use will depend on the desired shade and longevity of the color. Temporary hair dye lasts for between one to three washes. This type of hair coloring involves no chemical reactions within the hair. Pigments are applied to the surface of the hair, without penetrating any further. These are easily removed...
Words: 1766 - Pages: 8
...Apple is very different to their competitors because before they only used to do computer but as time changed they gave a world record with phones, IPod, music players etc. Apple is a very large business now, known worldwide. Brand promotion is the element of marketing mix which is to advertise the products and release relevant information about the products e.g. price, brand, etc. They also convince people to buy their products e.g. they might use slogans e.g. for L’Oreal the slogan is “Because you’re worth it” represent the product which will help to create a brand loyalty which means the consumer are faithful and prefer to continue to buy the product, for instance shampoo. And for Apple they have a lot of slogan but it change with time like L’Oreal, Apple use “Think different” as their slogan to attract customers to buy their products. L’Oreal For more than a century, L’Oreal has been involved in the adventure of beauty. The small company founded by Eugène Schueller in 1909 has become the number one cosmetic group in the world. http://www.loreal.com/group/history.aspx L’Oreal Paris is a truly global beauty brand with...
Words: 1923 - Pages: 8
...Every business that serves customers within a physical building should have some kind of liability insurance. For beauty salons, professional liability insurance may seem like a luxury item because the costs may cost 1 or 2 percent of your annual expenses. However, every hairdresser that works in a beauty salon needs professional liability insurance in case something happens. What Is Professional Liability Insurance? Professional liability insurance covers losses arising from a claim that the salon failed to perform services correctly. For example, if a curling iron or hair straightener gets too hot and burns a customer, insurance covers any damages caused by the failure. Although the physical object, or the curling iron, hurt the customer, it was a person?s accidental negligence that put the curling iron close enough to the person to cause the failure. Insurance for People...
Words: 830 - Pages: 4
... SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as per this company, business development, discussion of business strategies, SWOT analysis to understand the different pros and cons of the company, so as to report properly to operate effectively and deal smartly. This study offers a comprehensive analysis of the organization, its business...
Words: 6882 - Pages: 28
...L’Oreal: Global Brand, Local Knowledge MRKT 454 May 2012 Introduction This case study is about L’Oreal and how it has come today to be known as one of the largest advertisers and investors in research and development. The company has tapped numerous markets and established itself strongly through its various brands. There is a constant need to innovate and the products are new and better and attracting more and more customers at all levels of segmentation. The company is known for its acquisitions and that is how it has done much of its growth in the emerging economies as well as the US. The Company is known internationally for its portfolio of beauty and personal care products that are aimed towards catering to each level of market segment. It is an international success with deep rooted commitment and sensitivity towards local consumers’ needs and cultures. 1. Management Orientation: L’Oreal’s management orientation is geocentric. This can be seen in the sales, half of which come from outside of Europe. L’Oreal has 23 global brands across 130 countries and has 38 factories all over the world (Henderson, R., & Johnson, R. 2010). The firm has promoted its national brands to the rest of the world as related by Owen-Jones. Owen-Jones promoted the five core businesses into becoming global. These included: hair care, hair color, skin care, color cosmetics and fragrances. If we look at the website of L’Oreal Paris, we can see its presence in five continents and...
Words: 3812 - Pages: 16
...temporary hair removal treatments before. She is booked for a full leg, bikini and eyebrow wax. After the client has filled out the consultation card you notice that they have indicated that they suffer from eczema. Question 1: How would you prepare your client, your area and yourself according to relevant legislation and workplace policies and procedures? * Provide client with a full waxing consultation. * Since the client suffers eczema, may not process the full leg waxing service. If she has really dry, flatty skin, require her to exfoliate and moisturise for few days until carrying out the waxing. * For eyebrow wax, discuss with client about the desired shape. * Notice client about side effects would occur during and after waxing treatment and useful tips to avoid. Question 2: What safety procedures would you have to ensure that you follow? * Sanitation and the waxing product are very important. * Prior to waxing, the area of skin being waxed should be cleansed with a skin cleanser. * Remove unwanted hair * Wax must not be applied to broken skin or over an area where blood has been drawn. * Check for contra-indications. Test wax temperature on your inner wrist to ensure it is suitable for application * Apply a pre wax cleansing product to the area requiring waxing * Check the area to be waxed. Check the direction of hair growth and imprint the picture in your mind * For an eyebrow waxing procedure, the hairs should be...
Words: 1991 - Pages: 8
...If you are a devoted Heartie like I am, you will probably remember season three of When Calls the Heart when the character Hattie made her inaugural appearance, and you might even remember your initial reactions to both the character and the actress who portrayed her. Imogen Tear, whom I had the opportunity to meet last month (November 2016) at the Joey Awards, is the incredible actress who has given life to Hattie as well as a few other well-known character on Hallmark and Lifetime networks. In anticipation of the When Calls the Heart Christmas special that arrives on December 25, I was able to chat for awhile with Imogen (and her fantastic, supportive mother) about how Imogen got started in acting, what her journey has been within the acting...
Words: 1409 - Pages: 6
...Communication Gap 12 6.5 Customer Gap 12 7.0 Conclusion 13 8.0 Recommendation 13 9.0 Referencing 14 Executive summary As the corporate world is expanding itself throughout the globe it is also evolving at the same time. Expectations toward customers today have increase and the company have to adapt themselves in the ever changing environment of the 21st century. The challenges that are being placed in front of the business have also become more complex compare to previous centuries. This is because of globalization that has open up so much possibility in every aspect of the corporate world. This assignment is overall about Customer Value and Organisation has enabled them to understand the needs and wants. This report also highlights how the organisation can improve in terms of making more delighted customers. Through this way organisation will be able to retain customer loyalty for the long run. The report also evaluates the range and concludes that L’Oreal’s challenge in the current market needs to be able to understand the demand for a certain product. The major shortcomings are not being able to understand what are consumer needs, the wrong type of marketing strategic and overpromising consumers. It is recommended that L’Oreal should understand their consumer purchasing behaviour in order to stay ahead of competitors. Inserting healthy taglines that brings positive meanings is also a good marketing strategy. Besides that, providing new services to consumer will show that...
Words: 2832 - Pages: 12
...The Great Gatsby The Great Gatsby is a novel by F. Scott Fitzgerald that displays love, hate, betrayal and dreams. It takes place in an era of prosperity and wealth known as the roaring 20's. This decade brought many changes to society as well as our world in general, as is seen throughout the book. In the 1920's the 18th amendment was passed which prohibited any intoxicating liquors. This forced a large chain of organized crime in what is known as the "Jazz Era." This particular topic is very evident in the novel The Great Gatsby. My second point being that the roles of women changed drastically in this decade. The actions, as well as descriptions, or many of the female characters in the novel depict the different ways that women had evolved. Also, as another point, due to the economy booming during this time period, people became obsessed with wealth and power. Many of the characters from the novel display this characteristic in they sense that they are all extremely wealthy. Therefore, the novel The Great Gatsby is very representative of life and society during the 1920's in various ways. Prohibition had been passed in 1919, yet there was still high demand for alcohol during the 1920's. F. Scott Fitzgerald displays much of the illegal activities that occurred during this time throughout The Great Gatsby. Jay Gatsby, one of the main characters, is involved in this illegal smuggling and selling of alcohol. He had "bought up a lot of side-street drug stores here in Chicago...
Words: 1396 - Pages: 6
...Suppliers F. Substitutes 5. ANALYSIS AND CONCLUSION I. OBJECTIVES OF THE STUDY A. CLASS ACADEMIC OBJECTIVES The research aims to evaluate the researchers’ understanding relevant to the undertaken course which is the “environmental analysis”. This would require the researchers to put into practice the studied theories into actuality. B. GROUP/PERSONAL OBJECTIVES Basically, the researchers have the goal to acquire knowledge about the salon and spa in terms of the possible and probable effects of external forces on the survival and growth strategies of the industry. * To know what determines the level of profit in an industry/SPA industry. * To understand how the competitive structure of the industry determines its profitability. * To know how is industry profit shared between the different firms competing in SPA industry. * Analyze firm's industry environment to know its profit potential. * Identify the main structural features of the industry that influence competition and profitability. * To be able to explain why competition is more intense in some industries and profitability is lower. * Use structural trends within industries to forecast changes in competition and predict future profitability. * Analyze competition and customer requirements in order to identify opportunities for competitive advantage within an industry. *...
Words: 3768 - Pages: 16
...Assignment On Mission Statement Analysis of five Companies Mission statement: The mission of a company is its unique purpose which sets a firm apart from other firms of its types and identifies the scope of its operations in products and market terms. In general terms, mission statement addresses the following questions: • Why is the firm in business? • What are our economic goals? • What is our operating philosophy in terms of quality, company image and self concept? • What are our core competencies and competitive advantage? • What customers do and can we serve? • How do we view your responsibilities to stockholders, employees, communities, environment, social issues and competitors? Components of mission statement: • Specifies basic type of product or service to be offered • Identifies primary market or customer to be served • Specifies technology to be used in productionor delivery • Reflects the firms fundamental concern for survival through growth and profitability Newest trend in mission components: • Sensitivity to customer wants • Concern for quality • Statements of company mission [pic]Company Background: |Saint-Gobain Crystals & Detectors is a business unit of Saint-Gobain Ceramics & Plastics Inc., a subsidiary of Compagnie de | |Saint-Gobain headquartered in Paris, France. | |Saint-Gobain...
Words: 3086 - Pages: 13
...on google, it tells you as a noun, “Fashion is a popular trend or the manner of doing something”. As a verb, it says “make into a particular or required form”. To me, fashion is a never ending cycle of various styles that people can express themselves through. It is a movement that allows individuals to show who they really are through clothes. Throughout the past 65 years, fashion evolved so much in so many different ways. I decided to take a look at those ways and to see how fashion has come about to what it is now and how some trends still remain the same until this day as a classic. The 60’s was the year that the television had a huge impact on what people were exposed to, such as fashion trends. It helped the youth stay in touch with what was...
Words: 1370 - Pages: 6
...desired result; that can ultimately cause a loss of profit, and even clientele. If the stylist has a full understanding of all of the factors, there is a lot of money to be made. Both men and women are changing the color of their hair, and with the help of a stylist, they can achieve whatever look they desire. Stylists utilize what is called the level system, which is a system that is used to determine the lightness to darkness of a client’s hair. This helps decide whether the haircolor needs to have lift or will be deposit only. Color theory is used to determine they actual color of the clients hair. This is determined by use of the color wheel and the three primary colors; red, blue, and yellow. These are colors that cannot be created by mixing other colors, but with equal part of two of these colors you can create secondary colors. Tertiary colors are colors that can be made when a secondary color and its neighboring primary color are mixed. With knowledge of this, a stylist can change the client’s hair any color of the rainbow. The degree of decolorization comes into play when the client’s hair needs to be lightened to the extreme. If a client is a level 5 which is the lightest brown, and they want to become a level 8, they have to decolorize the hair. Even the most simple haircolor change require some sort of knowledge of color theory, the level system and the decolorization process. Even the most simple haircolor change can be extremely rewarding, but it is also challenging...
Words: 4694 - Pages: 19
...spot trends. L’Oreal should proceed with the potential takeover of Japanese Shu Uemura, but they should reconsider the Nivea takeover as it may open them to a potential takeover threat. They should continue with their global expansion by developing new brands to meet particular ethnicities, perhaps aiming to catch the South American market as they have done with the African market. They should also flesh out their dermocosmetics products lines to increase the low 6% revenue in that area. Problem L’Oreal has experienced unprecedented success through global expansion into new beauty-product markets, under the direction of Owen Jones, who became a chairman in 1988. In 2006, Owen Jones plans to retire, so there is some speculation on how things may change with his successor. Currently there are a number of business maneuvers L’Oreal is considering: the friendly takeover of Japanese brand Shu Uemura, the bid for German Nivea, and the sale of their 19.5% interest in Sanofi-Synthelabo. There is also a potential takeover threat from Nestle, as they have a 26% interest in the L’Oreal; and the potential takeover threat from Beiersdorf/Tchibo Group, who have a 30% interest in Nivea, so if L’Oreal buys into Nivea they could expose themselves to a...
Words: 3825 - Pages: 16
...Human Gender Selecting Jessica McIntosh Medical Office Management Dr. Bridget Kelly Bryant & Stratton ABSTRACT This paper aims to provide a concise review of the ethical issues that are commonly raised in the debate between non-medical sex selection and natural selection. Background information on sex selection technologies is provided, as is a description of the process regarding the medical procedure. Arguments for and against gender selection will be explained and compared and conclusions will be drawn. Included will be the pros and cons of gender selection. Finally, the views of people I know as well as my own. Aside from cases in which it is used to prevent an inherited disease more likely to strike one gender than the other, should parents be permitted to use technology that selects the gender of their children? One of the first pieces of information that parents receive about a newborn baby is its gender. The widespread use of ultrasound technology during pregnancy even allows many parents to find out whether their baby is male or female before it is born. In recent years, technology has enabled parents to go one step further. They can now, with a good chance of success, take steps to select the gender of their children. While gender selection is legal in the U.S., it has generated some controversy among the medical advisory groups that tackle questions of bioethics. For instance, although the sperm-separation method is widely endorsed for families...
Words: 1806 - Pages: 8
