Premium Essay

How to Leverage Humanpower

In:

Submitted By adely
Words 335
Pages 2
Overview Whirlpool Corporation, the world no.1 appliance company, who sells refrigerators, stoves, washing machines, dryers and microwave ovens from domestically to globally. Global economic crisis has translated into lower sales in North America and Europe. By acquiring Philips Electronics, Whirlpool has vaulted into the number 3 position in Europe. However, the developing nations in Asia and Latin America hadn’t achieved the desired results. The structure of the appliances industry is the main challenge faced by Whirlpool such as the industry overcapacity is a major issue.
In 1990s, Whirlpool has began to streamline the European organization to cut costs and increase margin. The president of Whirlpool was confident that a global market segmentation approach was the key to success in Europe. Research has also indicated that consumers in different countries prefer different types of features. Besides, Whirlpool has conducted the usability studies that provide insight into the ways that consumers interact with its products. The results are used to help designer create appliances with a distinctive look and feel. Market research also drives the search for new products that address the specific needs of developing markets. Their researcher has convened a focus group and made visits to representative households for conducting the research regarding the needs by this group of people. Whirlpool has invested $30 millions to develop the new washer to meet the large class of consumers who still wash clothes by hand. Apart from that, focus group research indicated that consumers would find a smaller capacity washer acceptable and they also realized that the washer should be aesthetically pleasing. Adaptation of the platform are manufactured and marketed in Brazil, China and India. In 2006, Whirlpool China finally posted a profit by entering the market via joint

Similar Documents

Premium Essay

Business Management

...Background note on Supply Chain management In Automotive Industry Auto SCM India 2006, Chennai 1 Supply Chain Management Automobile Industry in the major reasons for surge in demand for automobiles in India. Domestic sales have grown at CAGR of 14.27% from 2001-02 to 2005-06. The commercial vehicle segment, in particular, has increased at CAGR of 24.35% during the above-mentioned period; whereas total sales of passenger cars in domestic market have increased at CAGR of 14.02%. In terms of production, commercial vehicles have registered a CAGR of 24.55% from 2001-02 to 2005-06; while passenger vehicles have registered a CAGR of 18.24%. There is a declining trend in mopeds production as well as in sales in the domestic market. During 2001-02, mopeds production and sales have declined at CAGR 2.93% and 5% respectively. Exports on a roll The significant development in Indian automobile sector is the outstanding growth of its exports. From 2001-02 to 2005-06, total exports of automobile sector has gone up at CAGR of 44.56%. Exports of motorcycle segment have registered highest annual growth rate of 61.42% during this period. This has clearly indicated that Indian automobile sector is going global. Chart- 2: Export Trend in Indian Automobiles (‘000 units) 900 800 700 806.49 600 Overview of Indian automobile and auto components industry Indian automobile industry is riding high with overwhelming economic growth rate of 8.4% in 2005-06. The industry has been growing...

Words: 4070 - Pages: 17