...I’m sending with this bitch of a book. ! 2 ABOUT THE AUTHOR Kyle Marcoux was born and raised on the rugged as fuck streets of Western Massachusetts. As a child, his mother never let him have the laser back drop in his school photos...and that fucking sucked. He spent the majority of his teen years smoking pot out of sockets with his boys. Shortly after graduating High School, his band landed a record deal which led to full time touring of the US. This is where he developed a strong passion for shitty fucking value menu food. Forced to live life on dollar menu’s he wanted to see how far he could stretch a dollar. Trolling fast food menu’s and items across the continental US and changing the fast food game before the worlds eyes. Fast forward some years later and he’s still a fat drunk shitty Canadian who eats like a fuckin dump truck. C HAPTER 2 The Only Chapter Simple Ass Mac the Fuck Cheese So you’re...
Words: 5006 - Pages: 21
...used to make you growing up? Like melt in your mouth Mac n’ Cheese? Or that ooey gooey grilled cheese sandwich with all your favorite toppings that only you could think of adding? Well then At Home is the restaurant for you! Open 24 hours, At Home offers a wide variety of the best comfort food made from around the United States. We cater to everyone and strive to stand out from the rest. Did I mention we serve breakfast all day? I mean, mom did always tell me growing up it’s the most important meal of the day! No matter how long we have been in a city, every so often a pang of homesickness creeps up on us. Food, of course, is the supreme form of comfort in such instances. The comfort of home cooking isn't just found in your mother's kitchen anymore. Family favorites such as meatloaf and mac and cheese have made their way into our restaurant, At Home making it easy for us to indulge in classic meals anytime we want. You might be thinking, “oh another American food eatery,” not in this case! We pride ourselves on being different, by offering a large menu full of basic childhood favorite foods from around the United States, whether you’re from the east coast, south, or the Midwest, we’ll bring a little piece of it to you. At Home, our start-up business venture is a casual homelike café located in downtown Fullerton, California that brings back the lost feeling of home to our customers with delicious homemade meals. Are you craving your mom’s mouthwatering mac n cheese but can’t...
Words: 568 - Pages: 3
...CHAPTER I INTRODUCTION AND SCOPE OF THE STUDY A. Introduction Organizing a business, needs a thorough investigation and research. A Feasibility study is the most efficient one for it examines and ponders all aspects of the business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The Italians were also the first to use tomatoes on their pizzas. The real explosion in the popularity of pizza took place in the 1094’s; during WWI U.S. troops stationed in Italy had their first taste of pizza. When they arrive home they brought with them an appreciation for this great tasting food, and the growth of the U.S. pizza consumption began and today pizza is one of the most favorite food of many Filipinos, according to European nutrition research on the eating habits of people with cancer of the mouth, esophagus, throat or colon, showed those who ate pizza at least once a week had less chance of developing cancer. B. Name and Location of the Firm A business name is one of the most essential things to be prepared in starting a business. PIZZAPA came from the words, pizza and pasta which serve as the specialty of our business. Aside from that the reason why we choose that name “PIZZAPA” because it is originated from the word “Pizza pa” (pizza + isa pa = PIZAPA) so that customers...
Words: 15473 - Pages: 62
...by by Julieann Rivera] Comm 155 Melissa Eidson Julieann Rivera] Comm 155 Melissa Eidson Mcdonalds vs. Burger King “ Mcdonalds vs. Burger King “ REFERENCES: http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html en.wikipedia.org/wiki/History_of_McDonald's mcdonaldsvsburgerking.net \ Mcdonald’s and Burger Kind are two different restaurants with the same purpose. They both aim to feed people looking for affordable meal but do not want to spend a lot of money. There was once a time where eating out was a treat, but over the last 40 years Americans have left the kitchen and have hit the drive-thru for dinner. Nearly one quarter of all our meals are eaten away from home. Recently, fast food industries launched the “dollar menu” to their product lines. Mcdonald’s is considered the first user of this type of menu, followed by other restaurants such as Burger King. The question is which one of the 2 restaurants will we spend our money on? Mcdonald’s began in the town of San Bernadino California in 1940 by brothers Richard and Maurice Mcdonald by opening the Mcdonald’s BBQ restaurant. In 1948 they closed down their original restaurant and simplified their menu which included 9 items such as 15 cent hamburgers fries and milkshakes. The combination of low prices and fast service led to a great success and soon led to more restaurants opening. They took White Castles principle of fast food production to another level and started the...
Words: 1002 - Pages: 5
...to solve linear and nonlinear optimization problems Allows integer or binary restrictions to be placed on decision variables Can be used to solve problems with up to 200 decision variables 2 How to Install SOLVER: The SOLVER Add-in is a Microsoft Office Excel add-in program that is available when you install Microsoft Office or Excel. To use the Solver Add-in, however, you first need to load it in Excel. The process is slightly different for Mac or PC users. Microsoft: 1. Click the Microsoft Office Button , and then click Excel Options. 2. Click Add-Ins, and then in the Manage box, select Excel Add-ins and click Go. 3. In the Add-Ins available box, select the Solver Add-in check box, and then click OK. If Solver Add-in is not listed in the Add-Ins available box, click Browse to locate the add-in. If you get prompted that Solver is not currently installed, click Yes to install it. 4. After you load Solver, the Solver command is available in the Analysis group on the Data tab. MAC: 1. Open Excel for Mac 2011 and begin by clicking on the Tools menu. 2. Click Add-Ins, and then in the Add-Ins box, check Solver.xlam and then click OK. 3. After restarting Excel for Mac 2011 (fully Quit Excel 2011), select the Data tab, then select Solver to launch 3 How to Use SOLVER: The key to solving an LP on a spreadsheet is: Set up a spreadsheet that tracks everything of interest (e.g., costs, profits, resource usage) Identify the decision variables that can...
Words: 2523 - Pages: 11
...incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. An increasing number of international fast food chains rushing to India is because all of them see tremendous potential in for this type of business. The large upwardly mobile population in the urban areas tend to eat out more often or business or for leisure. The various players operating in India are the well-established Indian chains like Nirula's, Haldiram's and multinational companies like McDonalds, Pizza hut, Domino's pizza, etc. In addition to these, apparently some of the best known international food chains are looking at India. Among them are Great American Disaster, The Burger King, Mexican food chain Tacogrill, Move-n-pick, etc. are some of them to name. The players are fighting on products, pricing, positioning and trying to convert their first trials into regular purchase by providing delightful service quality. The focus is on product quality and standardization on taste. Consistency is the key, as its standardization in fast food as the consumer is short on time and wants to satisfy his taste buds with a consistent taste experience. Beyond this each player has its own strategy to expand consumer base. * Some feel that pricing is not the deciding factor since fast food is not price sensitive market because it is not a single diet of Indians. * Some others are competing on positioning which is...
Words: 5300 - Pages: 22
...hope that this project work will meet the standards of judgment. But there may be some mistakes due to various limitations. Therefore, we beg your kind consideration in this regard. Any kind of suggestion and clarification will be accepted cordially. Your kind advice will encourage us to perform better Project work in future. Yours sincerely, Sifat Afrin (07204009) Tamanna Lutfa (07204012) Sadia Afrose (07204033) Md. Khaleduzzaman Sowrav (07204005) EXECUTIVE SUMMERY To make the customers satisfied and maintain the long lasting relationship with the customers are the main things to exist in the business world successfully but to make customers satisfied is the most difficult thing for a company because almost everyday people are getting new products and that is why their expectation regarding the products become high day by day. It does not mean that we are not able to fulfill their expectations but we should always try to think about new ways to make them satisfied by knowing what they want, what they try to get from any particular product. But now a day no consumer is satisfied with only the quality product....
Words: 7848 - Pages: 32
...workers grabbing breakfast on-the-go or eating in to enjoy their freshly ground coffee and free Wi-Fi. The majority of the campaigns are communicated to everyone, often through TV advertising to ensure they have a broad reach. Competitors North America: * Burger King * Wendy’s * A&W * Harveys Australia: * Hungry Jacks * Red Rooster * KFC * Cafes Corporation * Started in 1940 * Dick and Mac McDonald * San Bernardo California * 15 cent hamburgers, cheeseburger, potato chips, pie, soft drinks, coffee, milk and milkshake * 1954 Ray croc became the nation wide franchising agent * Opened the first franchise in 1955 in Illinois * 1965 over 700 McDonalds restaurants in the US * 1967 went international: Canada and Puerto Rico New items over the years: * Filet-o-fish 1963 * Big Mac 1968 (Pittsburg) * Quarter Pounder and Quarter Pounder with cheese 1973 * Egg McMuffin 1975 Santa Barbara * Happy Meals 1979 * Chicken McNuggets 1983 * Fresh salads 1987 * Big N’ Tasty Sandwich 2001 * Premium Salads 2003 * Snack Wrap 2006 * Southern Style Chicken Biscuit and sandwich 2008 * Grand Angus and Mighty Angus 2009 * McCafe lattes, cappuccinos and mochas 2009 Nationally...
Words: 1566 - Pages: 7
...business roots but at the same time adapting themselves to the different countries they operate in better than the fast food industry. No matter where you go in the world you can get a Big Mac and it will taste exactly the same as it does here, but there are also many different options that customers in the United States would have no familiarity with. As will be obvious throughout this paper McDonalds is really the king of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks, Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that fast food chains that adapt themselves too much to other cultures are losing what made their businesses successful in the first place the idea that people in these for foreign countries eat at these restaurants to get a taste of American life not to eat the same thing they eat every day. That is really not the point of this to find out if that is true; this is simply about seeing how businesses adapt themselves to different cultures and be successful at it. I chose five regions of the world that will show how different fast food chains adapt to the tastes of different cultures the five regions are Europe, Africa, Middle East, India, and Asia. The reason for picking these regions is because...
Words: 2790 - Pages: 12
...Wendy Company Report to the Turnaround Committee Prepared By: ABC Consulting, LLC Bryant Perez August 12, 2013 TABLE OF CONTENTS Page Executive Summary Background Competition and the Market Field Reports and Competitive Analysis Problems Recommendations Summary Pro-Forman Income Statement Pro-Forma Balance Sheet Notes to Pro-Forma Statements Appendix A: Competitors & Ratios Appendix B: Field Reports Appendix C: Product Analysis Appendix D: Restructuring Timeline Executive Summary Wendy’s is currently the world’s 2nd largest quick-service hamburger company, operating 1,438 stores and franchising 5,177 store in the U.S. and 27 countries world-wide. This highly competitive segment of the restaurant industry forces Wendy’s to compete not only in terms of food quality, price, convenience and value; but also for customers, employees and real estate. In 2011 and 2012, Wendy’s sales were $2,431 million and $2,505 million respectively. Despite this increase in sales, Wendy’s profit margin was only .2%. The major areas of concern for Wendy’s are its high cost of goods sold, high costs related to the owner ship of stores, its failure to communicate its brand and customer service. To combat these problems, ABC Consulting proposes that Wendy’s cut 100 underperforming store, and sell off franchise stores. Additionally, Wendy’s should reevaluate its employee training and retrain...
Words: 7615 - Pages: 31
...Morgan Johnson 1/11/16 Block 4 Green Classification Essay The Category Game As a miserable employee of the Panera Bread Restaurant/Café/Bakery, I confess that I have spent the most of my shifts during the past 2 years categorizing any and all customers I come in contact with. This childish game I play in my own head, and sometimes with my co-workers, can last anywhere from 4 to 10 hours. Every person that walks through Panera’s streaky glass doors on a mission to feed themselves the most overpriced and overhyped food, fall victim to this game. Nine times out of ten I am the first employee an incoming customer sees. Nine times out of ten I am the first employee to observe a customer’s behavior, prepare myself to act as fake as the ingredients in processed foods, and provide the customer service that I am required to do as specified in my job description. There are several factors that play into where a customer lies on the “enjoyable” to “ready to march my-underpaid-self straight out the front doors” scale, and I within a 60 second interaction with a person, I can put them exactly where they belong. Like most food based businesses, we have our regular customers that come in anywhere from 1 to 15 times per week to get their favorite drink, snack, meal, or bakery item. I can proudly say I adore approximately 80% of them. I have multiple “family members” that aren’t necessarily blood related to me. This 80% of the regular customer population fall under the enjoyable, crazy...
Words: 2028 - Pages: 9
...McDonaldization that we know of 11 is a Big MaCcommodatw n. A Senior Bureaucrat in New Delhi In October 1996, McDonald's opened irs ttrst Indian ourlec in Vasant Vihar, a n affluent residential colony in India's capital, New Delhi. As of November 2004 , McDonald 's has opened a total of 58 restaura nts, mostl y in the northern a nd western parr of India (Exhibit 1). 1 While McDonald 's opened 34 restaura nts in five years (by 2001 ), 58 restaurants in eight yea rs (by 2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural z.one dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa bhatura, kababs, bhaji, samosa, dosa, vada, sam bar, bhefpuri, and rice? The answer to this question lies in McDonald's carefully pla nned entry and expansio n strategy in accordance with I ndia's c hanging political...
Words: 14472 - Pages: 58
...Soul Food Junkies This film was an eye-opener in so many ways to me. There were some parts where I was laughing, like when he was bullied into eating turkey neck, then admitting how delicious it was, pork juice and all; and on the other side of that I was getting choked up when he discusses his father losing his battle with pancreatic cancer. It’s real and it forces the issues surrounding health and wellness amongst African Americans. I heard several questions where explored in this film such as; whether or not his father’s death was a result of his deep love of soul food? Is soul food really “death food” as proclaimed by Dick Gregory (African American comedian and civil rights activist who was featured in the film)? Do fried foods increase your risk of exposure to carcinogens (an agent directly involved in causing cancer)? Filmmaker Byron Hurt of “Soul Food Junkies” does a good job at exploring all of these questions and more by speaking candidly with health professionals, family members, cooks, scholars, and everyday people off the street. This film is way more than just discussing the goodness of fried chicken, collard greens, sweet potatoes, mac ‘n cheese, and chitterlings. It digs deeper into the history of African American soul food and the effects it can potentially have on our health. This film also takes a peek inside the issues regarding a lack of health food options available within lower income communities. One woman stated that “the vegetables look like they’re...
Words: 435 - Pages: 2
...As us three boys loaded into the family car we all were starving from the morning of not eating. We knew what was coming and it would be a very grueling process but hey on the other hand we get to eat a ton of food. As we walked into your basic Walmart we had a very specific set on our minds we went and acquired Ham,Mac n cheese,potatoes,pie,chips,green beans, and many more. Mostly Jacob pushed the cart as justis rode in it as we grabbed and go. We stepped up to the line and it was the biggest line I have ever seen. Walmart only has like 3 lines open at a time when you really need like 19. As we walked into Grandma and Pa’s house we could already smell the good food already being made. We came in brought our food and starting cooking. Many...
Words: 830 - Pages: 4
...PART I COMPANY PROFILE 1.1Name of the Company McDonald's Corporation McDonald's 1.2 Location of the Company (Head Office) Golden Arches Development Corporation 17th Floor Citibank Centre, Paseo De Roxas Avenue, Makati City 1.3 Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings. 1.4 Website Address www.mcdonalds.com.ph 1.5 Background History of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California . Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the...
Words: 7401 - Pages: 30
