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How to Start Up Business

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Executive Summary This is a business plan written on introduction of e-cigarette in Malaysia. E-cigarette is a new form of cigarette being used to replace the existing since it produces less harm than the conventional one. To date, there is not only no known side effect caused by consuming e-cigarette, but significant acceptance of this new product to substitute conventional cigarette was found among western countries. The business was started by developing Vision and Mission of the company formed in order to provide clear direction for the company in future development. The business is carried out under TOP Cigarette Sdn Bhd with a Vision to become the first leading e-cigarette in Malaysia by ensuring high quality of our cigarette. It is also attached with an analysis concerning on the external environment that could affect our business through Political, Economical, Social and Technological (PEST) analysis. The analysis found significant environmental factors that are favour operation of e-cigarette in Malaysia. Political environment of Malaysia create a great opportunity for the business to expand since the conventional cigarette seems to be governed more strictly through various new implementations to discourage people from smoking. Viewing from economical factor, constant increase in cigarette’s prices had possibly forcing the smoking population to look for other alternative to satisfy their wants. Besides, we also found interesting facts on price spent to buy cigarette was as high as RM 178.80 per month per smoker. It provides plenty of profit margins for us to sell e-cigarette at profitable price. On the other hand, social environment showed that there was a significant amount of smokers among the whole population in Malaysia. This is an important fact which telling us how big is the potential market for this business. With a total of 20.9%, 4.3

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