Discuss the type of product the company will offer and identify its primary characteristics.
McHealth Inc. is a firm that competes in the restaurant and fast food industry, which is forecast to growing successful in the fast food industry. Due to highly competitive and changing environment the management is looking to introduce a new market to mainstream America to meet the need of the trending healthy lifestyle on the go.
McHealth Inc product offering will consist of a healthy food options that compete within the fast food industry. The organization will offer organic lean turkey, beef, chicken, and veggie burgers on multi-grand bun, sweet baked potatoes fries, or variety of healthy sides choices, including but not limited to, broccoli with fat free cheese, celery with peanut butter dip, tomato salads, apples, spinach, grape fruit, multi-grain macaroni and cheese etc. McHealth will offer organic, natural and reduce sugar and fat on the go. While the organization competes in the fast food, the products offering will be differentiated as healthier options not only with the product, but with the processing on which the products are prepared. All protein and vegetables are steamed, grilled, or baked oil free.
McHealth will also introduction a product offering for kids. The Kids products offering would be called McYouth a kid’s healthy meal option with the child- friendly toys inside a reusable lunch box. McYouth will offer all the regular meal of in a smaller kid friendly portion. This would allow both adult and children to have a wide selection.
Discuss the product branding strategy.
McHealth will use many great strategies to brand their image. The first of these is creating a logo that is fun and easy to recognize for both adults and children. The McHealth logo would not be associated with food in any way, but it will stand for Healthy fast food and be