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1. 1. Introduction
ICM Communication PLC is an organization that provides creative solutions for developmental, governmental, non-governmental organizations and UN agencies. The organization is a private limited company registered under the Ethiopian business law on March 2011. Although a fairly young organization, ICM has made its name in brand development, graphic design, creation of promotional materials and printing in the Addis Ababa and Ethiopia market.

ICM utilizes sustainable communication methods when providing services to clients. Sustainable communication is about making the best possible use of people and money to deliver maximum impact from minimum resources. It is the Perfect approach to take any organization cares about people, is concerned about climate change and wants to get the best possible return for investment. ICM collaborates with our clients to develop breakthrough insights, strategies, and tactics that communicate, engage and inspire, ultimately making a lasting social impact.

ICM Communication Plc believes that to address social and behavioral change, communication initiatives should be supported both at community and institutional levels, as cross cutting strategies to establish common platforms for multiple communication objectives. This will improve the enabling environment, increase access to essential hardware and commodities, strengthen the capacities of service providers and stimulate demand for services, promote adoption of appropriate attitudes and influence positive behaviors across the main social sectors.

Communicating strategically requires a clearly defined strategy with specific goals established in advance. Thus, ICM utilizes the Impact method in its service provision. The Impact Method is a framework designed to guide communication professionals as they develop strategic communication programs. This

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