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Hr Practice in Bangladesh

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Submitted By moshi007
Words 3634
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CHAPTER 1

1.1 Introduction
In this report we will analyze how Berger Paints Bangladesh Limited introduced breakthrough technique and what impact did it create in the organization’s operations. We tried to find out their opportunities and weaknesses in the present day situation and also the challenges it receives from the external environment to run its overall operational management.

Berger Paints is a well-established name in the paint industry of Bangladesh. The company has gained quite a good name in the paint market and has been running strong through all these years after it was first established. Berger has the sole credit for introducing a new product segment in the paint industry which is known as weather-coat paint. Berger has established itself as one of the market leader in the segment, with a huge market share. The success of the company is particularly noteworthy, considering the fact that it managed to wrest its market share from corporate giants such as Romana paints, Elite paints and Asian paints.

1.2. Origin of the study
This report has been prepared as a part of the course Operational management in the MBA program under the School of Business in Independent University, Bangladesh.. The organization attachment was started on 09th September 2011 and ended on 14th November, 2011. This report on “Impact of Breakthrough Technique in Berger Paints Bangladesh ltd.” was assigned by academic supervisor Prof. Muhammad Mahboob Ali, Professor, School of Business, Independent University, Bangladesh.

3. Purpose of the study
The purpose of the study is to make an analysis of what impact has breakthrough thinking introduced in BPBL. This study also attempted to understand the financial conditions of Berger paints on different segments such as profitability and solvency. The purpose is also to make recommendations for improving the

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