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Product Development
HSA 505

Piedmont Hospital was founded in 1905 as a ten-bed sanatorium located in a fifteen-room home in downtown Atlanta. Founded by Drs. Ludwig Amster and Floyd W. McRae Sr., the sanatorium was chartered to provide the most modern medical care available in a comfortable, homelike setting. The hospital remained in this location until the late1950s, when it moved to its current location. It has continually grown over the year (Community Health Needs Assessment and Implementation Plan). Piedmont Healthcare is a private not-for-profit hospital located in Atlanta, Georgia. Piedmont Healthcare has many locations around the Atlanta area. The locations consist of Piedmont Fayette, Piedmont Henry, Piedmont Mountainside, Piedmont Newnan, and Piedmont Newton. It as a 488 bed patient care facility. The main facility is located in Buckhead, staffed with more than 1,000 experienced physicians and 4,000 healthcare professionals. Piedmont Healthcare provides a 24-hour emergency facility along with medical, surgical, diagnostic care. Services include but not limited to, heart care, cancer care, transplant medicine, orthopedic care, neurology services, and women’s care. Piedmont Healthcare combines a personalized approach with innovative technologies to deliver treatments that set a new standard for excellence in care, including a cancer center that offers complete therapy, disease management, prevention and wellness. This facility is active in research and development of advanced treatments and procedures aimed at delivering better patient outcomes (Metro Atlanta's Hospital for More than a Century). The cost of services is the most important factor when it comes to receiving care for patients. Price needs to be appropriate for the product or service. If a product or service is too expensive, facilities will lose patients. Patients will not pay for

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