Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
LaMeka Wright
Strayer University
LEG 500
June 11, 2014
Samuel Christian, Jr.

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Being a worldwide successful company takes a lot of hardworking individuals to make this happen. When running a successful company, you will want to make sure you are functioning in an ethical manner and are abiding by the law. “PharmaCare is one of the world’s most successful pharmaceutical companies with a reputation as a caring, ethical, and well-run company that produced high-quality products that saved millions of lives and enhanced the quality of life for millions of others” according to the scenario. However, there has been some unethical behavior going on that involves issues relating to marketing and advertising, intellectual property, and regulation of product safety. This paper will discuss some ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety; argue for or against Direct-to-Consumer marketing by drug companies; determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could/should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies; decide whether PharmaCare’s use of Colberian intellectual property would be ethical in accordance with utilitarianism, deontology, virtue ethics, ethics of care, my own moral/ethical compass; analyze the way PharmaCare uses U.S. law to protect its own intellectual property while co-opting intellectual property in Colberia; suggest three ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment; compare