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Hsbc Report

In: Business and Management

Submitted By Zahedul
Words 439
Pages 2
Project Proposal
-------------------------------------------------
HSBC Bangladesh: Strategic plan for consolidating market base in commercial banking segment

Prepared For
Dr. A.K.M Saiful Majid
Course Instructor, Strategic Management

Prepared By
Zahedul Amin, Roll- ZR-33

EMBA Batch 13
Institute of Business Administration, University of Dhaka

Background
The report will be prepared as part of the course requirement for the Strategic Management course, under the supervision of our esteemed faculty, Dr. Saiful Majid. HSBC Bangladesh has gained significant traction since entering the market in 1998. They have adopted a set of focused strategies enabling them to position themselves as a premium brand in the commercial banking segment. Alongside, they have forayed in the retail and structured financing segment securing spectacular performance.
The report intends to focus on recent strategic changes which resulted in HSBC effectively closing retail banking wing. This is the result of the organization’s internal restructuring which led to renewed focus on commercial banking which has higher profitability and lower classified loans.
Scope
The report will be based on publicly available documents and on Key Informant Interviews (KIIs) with company middle-management. The report will make use of previously available internal surveys and studies deemed non-classified by company management. Application of tools learned in the Strategic management course will be selectively applied to further analyze industry and generate strategy.
Objective
The following are the objectives of the proposed report: * To understand the inner workings of HSBC Bangladesh and relationship with Group entity. * To analyze banking industry in general and understand HSBC’s performance in various market segment. * To study HSBC’s recent strategic moves and organizational

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