Premium Essay

Htc's Direction Under Peter Chou

In:

Submitted By leoncito
Words 1002
Pages 5
9977595

羅凱文

Journal Critique:
HTC With all the issues surrounding CEO’s and management Peter Chou seems to have HTC’s success at heart and the direction business must take in order to establish its brand and the personifications associated. My first choice of words must go to the initial persons who made enormous sacrifices in looking ahead and staying focus with such a vision as “nothing beats a trial but a failure”. HT Cho and Cher Wang after having the insight of doing business on such a level relocating VIA Technologies to a more viable and sustainable economy, maximizing SCM and ERP combined. Does VIA Technologies has any connections with HTC? One man’s trash is gold for another I feel they should of created a smaller

company to continue with the other business after the move was made to the metamorphosis of HTC. The gradual move form handheld devices to customized phones to notebook to their own brand HTC phones shows evolution which usually takes place in any business as time marches on and the way in which business is done has to adjust to meet demands like the Palm Pilot with the faulty Windows CE platform gave way to its extinction, their come back with the IPAQ was dead as the model was the same as the Pilot and was tasteless to clientele. The ODM business is what gave way to the transformation of HTC showing versatility in creating customized phones to please each customer is a show of customer satisfaction and confidence in HTC which came with experience as a white brand. Nokia led the way with Smart phones. By the resurgence of Apple and the back slide of Nokia, Motorola and , with the mistake that Steve Jobs made educating consumers gave way to the push of the HTC release taking advantage of the market in a timely manner and partnering with Google after Microsoft in the first instance the mobile leaders with subsidies helped to boost sales.

Similar Documents

Free Essay

Thomson Reuters Streetevents

...'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. APRIL 24, 2012 / 12:00PM, 2498.TW - Q1 2012 HTC Corp Earnings Conference Call CORPORATE PARTICIPANTS Peter Chou HTC Corp - CEO Chialin Chang HTC Corp - CFO Joey Cheng HTC Corp - Director, IR CONFERENCE CALL PARTICIPANTS Ben Lu Seligman - Analyst Will Power Robert Baird & Co - Analyst Richard Ko - Analyst Alban Cousin Arete Research - Analyst James Faucette Pacific Crest Securities - Analyst Dan McComb Viking Global Partners - Analyst PRESENTATION Operator Welcome, everyone, to HTC's 2012 Q1 results conference call and webcast in English. Today with us we have CEO, Mr. Peter Chou; CFO, Mr. Chialin Chang and IR Director, Mr. Joey Cheng. All lines have been placed on mute to prevent the background noise and after the presentation there will be a question and answer session. (Operator Instructions). For your information, this conference call is now being broadcasted live on the Internet. Webcast replay will be available within an hour after the conference is finished. Please visit www.htc.com under the Investor Relations section. Now I would like to introduce Mr. Peter Chou, the CEO. Mr. Chou, you may begin. Peter Chou - HTC Corp - CEO Hello, hi. Good morning, good afternoon, good evening, all of our friends, investors from the whole world. It's a pleasure to talk to you here today. And I would like to take this...

Words: 10943 - Pages: 44

Premium Essay

Htc, Nokia

...ANALYSIS: Niche markets key to HTC's road to revival: analysts 2012/09/02 15:23:12 | | | | | | | | | | | | By Jeffrey Wu and James Lee, CNA staff reporters  Taiwanese smartphone vendor HTC Corp. still has a chance to regain its previously strong position in the increasing competitive mobile phone market if it can tap into niche content and segments, according to industry analysts. "HTC has some serious problems within the company," said C.W. Chen, chief researcher of the Center of Knowledge-based Economy and Competitiveness at Taiwan's state-funded Industrial Technology Research Institute. "Based on my knowledge, HTC's internal innovation management lacks efficiency, and the company had failed to carry out some really good ideas or creative thoughts," he said in a telephone interview recently. HTC's relatively weakened ability to innovate has also been evidenced by a closer tie between its partner Google Inc. and its rival Samsung Electronics Co., as Samsung has replaced HTC as Google's top partner in the Android camp to launch cutting-edge devices, Chen said. Although the world's first smartphone running on Google's Android system was made by HTC in 2008, such strong partnerships appear to have faded during the past two years when Samsung became more aggressive in supply chain integration and brand marketing, he noted. In the April-June period of 2012, HTC's shipments plunged 24.1 percent annually to 8.8 million units. The Taiwanese firm...

Words: 1541 - Pages: 7

Premium Essay

Htc Corp Analysis

...relationships became the foundation of its success during the first few years of the smartphone era as it dominated the market under the leadership of HT Cho and Cher Wang. Right from the time the company entered the notebook computer industry, the leadership always demonstrated a great amount of adaptability and foresight – which, ironically, is what led the company to completely abandon the manufacturing of notebook computers. Upon realizing that the developments that were taking place at Microsoft aligned perfectly with its own vision of mobile computing, HTC leapt at the opportunity to become pioneers in this space. By using its first-mover advantage into the PDA space (and by extension the smartphone space), many branded handset companies and network providers went on to hire HTC to manufacture its devices. Lauded for its ability to customize products, the contract manufacturing business allowed HTC to establish itself as a leader in the eyes of handset companies and network providers. However, a key trade-off in this strategy was the lack of visibility the company was receiving in the eyes of the consumers. Peter Chou recognized this disadvantage that resulted from the company’s current position in the mobile technology industry and decided that it was in the company’s best interest to reposition itself vertically by branding and selling handsets under the company’s own name. Despite dissension among the directors on the board and a very limited marketing budget, the HTC brand...

Words: 2570 - Pages: 11

Premium Essay

Htc Annual Report 2012

...6 FINANCIAL STATUS, OPERATING CHAPTER 1 LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching, user-focused designs. These smartphones were positively received by the market. In addition, HTC jointly launched with...

Words: 100356 - Pages: 402