Premium Essay

Hua Zhu Hotels

In:

Submitted By 244490560
Words 1803
Pages 8
Content

Introduction…………………………………………………….1
Market analysis……………………………………………….1-6
Segmentation…………………………………………………1-3
Targeting………………………………………………………3-4
Positioning……………………………………………………4-6
Conclusion……………………………………………………..6
Referencing…………………………………………………….6

Introduction

As a marketer of a hotel, I will discuss the market segmentation, targeting and positioning. HUAZHU HOTELS GROUP is the first domestic Chinese multi brand chain hotel management group, ranked The Globe Hotel 16. March 26, 2010, HUAZHU HOTELS GROUP successful listing on the NASDAQ. In China more than 200 cities have more than 1400 hotels and more than 30000 employees, owns 6 hotel brands: including business brand - Jubilee Yue Hotel, Seasons Hotel, Star Way Hotel, Han TING Hotels, Hai You Hotel, and holiday brand of diffuse heart Resort Hotel in the country for the guests to provide accommodation, from high-end to parity business travel to leisure experience. HUA ZHU HOTELS GROUP want to build a worldwide leading hotel group, at the same time, try to best for service, let everyone choose HUA ZHU HOTELS GROUP, better Hua Zhu, better life.

Market Analysis
Segmentation:
Market segmentation is the opposite of mass marketing and is part of the segmentation, targeting, and positioning framework. Segmentation is defined as the process of dividing a potential market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix. Besides aiding in the development of new products, segmentation studies assist in the redesign and repositioning of existing products, in the creation of promotional appeals, and the selection of advertising media. The four basic market segmentation-strategies are based on behavior, demographic, psychographics, geographical. Geographical: *Geographical factors as the

Similar Documents

Free Essay

Overseas Chinese

...Europe 4. Chinatowns B. The reasons for immigrating abroad 1. Political reasons 2. Economic and social reasons C. Current status 1. Population distribution 2. Southeast Asia a. The overseas Chinese’s paradox b. The Indonesian case 3. The United States 4. Europe BUSINESS WORLD OF CHINESE A. Rise of Global Chinese Companies & Huaqiao B. Regional Analysis 1. Asia 2. The United States 3. Europe C. Size of Chinese Capital Worldwide SUCCESS OF OVERSEAS CHINESE A. The Business Style B. The Downside of their Business Style THE CHANGES IN THE OVERSEAS CHINSESE SOCIETY A. Old and New Generation: How are they Different? B. The New Business of the New Generation C. The New Trend in the Chinese Immigration CONCLUSION A. Future Outlook of the Hua Qiao B. The opportunity to work with Overseas Chinese: WCEC 2005 in Seoul Introduction Defining overseas Chinese Overseas Chinese are ethnic Chinese people who live outside of China. China, in this usage, may refer to Greater China including territory currently administered by the rival governments of the People's Republic of China and the Republic of China as per traditional definitions of the term prior to the Chinese civil war, or only to the People's Republic of China by some quarters. In addition, the government of the Republic of China granted residents of Hong Kong and Macau "overseas Chinese status" prior to their respective handover to Beijing rule, so the definition may be said to loosely extend to them. In terms of terminology1...

Words: 7862 - Pages: 32

Premium Essay

Decision Sciences Research in China

...Decision Sciences Volume 38 Number 1 February 2007 Journal compilation C C 2007, The Author 2007, Decision Sciences Institute Decision Sciences Research in China: Current Status, Opportunities, and Propositions for Research in Supply Chain Management, Logistics, and Quality Management∗ Xiande Zhao Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shantin, NT Hong Kong, e-mail: Xiande@baf.msmail.cuhk.edu.hk Barbara B. Flynn† Kelley School of Business, Indiana University, 801 W. Michigan St., BS 4010, Indianapolis, IN 46033, e-mail: bbflynn@iupui.edu Aleda V. Roth Department of Management, College of Business and Behavioral Sciences, Clemson University, 343A Sirrine Hall, Clemson, SC 29634, e-mail: aroth@clemson.edu ABSTRACT As China becomes increasingly important to the global economy, it is critical to conduct high-quality research on important decision sciences issues there. This article provides an extensive review and critique of the extant China-based literature on supply chain management, logistics, and quality management, based on the foundation established by Zhao, Flynn, and Roth (2006). In general, decision sciences research in China is in its infancy. Although there have been some very interesting and well-executed articles, the majority are descriptive and focus on status updates. We provide a set of propositions to guide future research in logistics, supply chain management, and quality management in...

Words: 18592 - Pages: 75

Premium Essay

Shangri La Hotel Singapore

...Annual Report 2012 TABLE OF CONTENTS 2 3 4 6 11 15 15 21 23 24 24 25 29 29 CORPORATE INFORMATION FINANCIAL HIGHLIGHTS CHAIRMAN’S STATEMENT DIRECTORS AND COMPANY SECRETARY SENIOR MANAGEMENT MANAGEMENT DISCUSSION AND ANALYSIS Performance Review Corporate Debt and Financial Conditions Treasury Policies Investment Properties Valuations Financial Assets Held for Trading – Trading Securities Development Programmes Disposal and Dilution of Interest Management Contracts for Hotels Owned by Third Parties 30 30 Prospects Human Resources 185 186 90 92 85 86 87 32 33 62 81 83 CORPORATE SOCIAL RESPONSIBILITY REPORT OF THE DIRECTORS CORPORATE GOVERNANCE REPORT INDEPENDENT AUDITOR’S REPORT CONSOLIDATED STATEMENT OF FINANCIAL POSITION STATEMENT OF FINANCIAL POSITION CONSOLIDATED INCOME STATEMENT CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 88 CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONSOLIDATED CASH FLOW STATEMENT NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS FIVE YEAR SUMMARY ABBREVIATIONS CORPORATE INFORMATION BOARD OF DIRECTORS Executive Directors Mr KUOK Khoon Ean (Chairman and CEO) Mr LUI Man Shing (Deputy Chairman) Mr Madhu Rama Chandra RAO (CFO) Mr Gregory Allan DOGAN (COO) Non-executive Directors Mr HO Kian Guan Mr Roberto V ONGPIN Mr HO Kian Hock (alternate to Mr HO Kian Guan) Independent Non-executive Directors Mr Alexander Reid HAMILTON Mr Timothy David DATTELS Mr WONG Kai Man Mr Michael Wing-Nin CHIU Professor LI Kwok Cheung Arthur EXECUTIVE COMMITTEE Mr KUOK Khoon...

Words: 64444 - Pages: 258

Free Essay

Btec

...Pendekar 4 Alis Buku 2 : Bandit Penyulam. Pendekar 4 Alis Buku 2 Bandit Penyulam Karya Khulung Bab 1: Sejumlah Perampokan Panas yang menyengat. Sinar matahari seperti pisau panas, menusuk tanpa belas kasihan pada jalanan yang kotor dan berdebu. Bahkan bekas luka di wajah Chang Man Tian tampak terpanggang hingga merah. Tepatnya ada tiga bekas luka, bekas luka itu dan sekitar 7 atau 8 macam luka dalam telah memberikan dirinya kemasyuran dan posisi yang ia nikmati sekarang ini. Bila cuaca berubah menjadi lembab atau hujan, luka dalamnya akan mulai berdenyut-denyut lagi, menyebabkan ruas-ruas tulangnya terasa sakit, dan ia tentu akan teringat lagi pada pertarunganpertarungan dahsyat di masa mudanya dan merasa sangat bersyukur. Bisa bertahan hidup selama ini bukanlah hal yang mudah, bisa menjadi seorang wakil kepala perusahaan ekspedisi yang pendapatannya 500 tael perak sebulan malah lebih sulit lagi, karena posisi itu didapatkan dengan darah dan keringat. Akhir-akhir ini ia jarang mengawal sendiri barang-barang antaran perusahaannya. Kepala perusahaan ekspedisi “Pembawa Kedamaian” adalah juga kakak seperguruannya. Mereka berdua menghabiskan waktu beberapa tahun terakhir ini dalam hidup yang tenteram dan damai, berlatih sedikit kungfu di pagi hari, minum arak di malam hari. Dengan melihat bendera “Pedang Besi Tombak Emas” sudah cukup membuat orang-orang di wilayah tenggara menjauh dari barang-barang antaran perusahaan “Pembawa Kedamaian”. Tetapi barang...

Words: 70871 - Pages: 284

Free Essay

Revenuesharing

...Journal of Integrative Agriculture Advanced Online Publication: 2013 Doi: 10.1016/S2095-3119(13)60585-7 Revenue Sharing in Dairy Industry Supply Chain --- A Case Study of Hohhot, China1 QIAN Gui-xia1, 2, ZHANG Yi-pin1, WU Jian-guo2, 3 and PAN Yue-hong4 1 2 3 4 School of Economics & Management, Inner Mongolia University, Hohhot, 100021, P.R. China Sino-US Center for Conservation, Energy and Sustainability Science in Inner Mongolia, Hohhot, 010021, P.R. China School of Life Science & Global Institute of Sustainability, Arizona State University, Tempe, AZ, 85287, USA Agricultural Information Institute of Chinese Academy of Agricultural Sciences, Beijing, 100081, P.R. China Abstract Dairy industry has become an increasingly important enterprise in China as people’s dietary preferences and composition have changed dramatically with rapid economic development in the past several decades. A number of problems, however, exist in China’s relatively young dairy industry, including the imbalanced allocation of profits throughout the dairy supply chain. One of the root causes of the melamine infant powered milk scandal in 2008 was the unfair profit allocation mechanism in dairy supply chain. The revenue sharing contract approach has proven to be effective in generating market shares and total profits. In this study, we apply the three-stage revenue sharing contract model of Giannoccaro and Pontrandolfo (2004) in an analysis of dairy supply chain to explore its problems in profit...

Words: 6524 - Pages: 27

Free Essay

China Fragile Superpower

...China Fragile Superpower This page intentionally left blank Fragile Superpower Susan L. Shirk China 2007 Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Copyright © 2007 by Susan L. Shirk Published by Oxford University Press, Inc. 198 Madison Avenue, New York, NY 10016 www.oup.com Oxford is a registered trademark of Oxford University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. Library of Congress Cataloging-in-Publication Data Shirk, Susan L. China: fragile superpower / by Susan L. Shirk. p. cm. Includes bibliographical references and index. ISBN 978-0-19-530609-5 1. Nationalism—China. 2. China—Politics and government—2002– I. Title. JC311.S525 2007 320.951—dc22 2006027998 135798642 Printed in the United States of America on acid-free paper For Sam, Lucy, and David Popkin This page intentionally left...

Words: 135807 - Pages: 544

Free Essay

Flower

...����������������� ���������� ����� ���������������������������������������������������� ��� ��������������� ������� � �� ����� ����� ����� UBINIG Unnayan Bikalper Nitinirdharoni Gobeshona In English it means Policy Research for Development Alternatives. It is essentially a policy advocacy and research organization that implement the ideas which come out of research works in the form of various programmes and projects. The implementations are elements of living interaction with the community. Contact: 5/3 Barabo Mahanpur, Ring Road, Shaymoli Dhaka - 1207, Bangladesh Phone: 811-1465, 329-620 e-mail: ubinig@citecho.net CWEARC The Cordillera Women’s Education Action Research Center It is a non-governmental organization engaged in organizing, education and services among indigenous women in the Cordillera Region, Philippines since 1987. CWEARC is presently working together with Innabuyog in empowering the indigenous women of the Cordillera through organizing, capacity building and advocacy on indigenous women’s issues. At the same time, CWEARC assists community-level women’s organizations address their socio-economic needs and problems. Contact: #16 Loro Street,Dizon Subdivision, Baguio City Email: cwerc@mozcom.com PEAC Pesticide Eco-Alternatives Center The mission of PEAC is to reduce the use of harmful pesticides in China and to promote alternative ecological forms of pest control, and eventually protect the human health and ecological health for sustainable development...

Words: 30965 - Pages: 124

Free Essay

Mao's Last Dancer

...Mao's Last Dancer Li Cunxin Dedication To the two special women in my life—my mother and my wife Mao’s Last Dancer A Wedding Qingdao, 1946 On the day of her marriage, a young girl sits alone in her village home. It is autumn, a beautiful October morning. The country air is cool but fresh. The young girl hears happy music approaching her house. She is only eighteen, and she is nervous, frightened. She knows that many marriage introducers simply take money and tell lies. Some women from her village marry men who don't have all their functional body parts. Those women have to spend the rest of their lives looking after their husbands. Wife beating is common. Divorce is out of the question. Divorced women are humiliated, despised, suffering worse than an animals fate. She knows some women hang themselves instead and she prays this is not going to be her fate. She prays to a kind and merciful god that her future husband will have two legs, two arms, two eyes and two ears. She prays that his body parts are normal and functional. She worries that he will not be kind-hearted and will not like her. But most of all she &+x worries about her unbound feet. Bound feet are still in fashion. Little girls as young as five or six have to tuck four toes under the big toe and squeeze them hard to stop the growth. It is extremely painful, and the girls have to change the cloth bandages and wash their feet daily to avoid infection. The tighter the feet are bound the smaller the feet will...

Words: 147409 - Pages: 590

Premium Essay

A Change Recipient Perspective on Training and Competence Development During Organizational Change

...HUMAN RESOURCES Conference Paper Abstracts A CHANGE RECIPIENT PERSPECTIVE ON TRAINING AND COMPETENCE DEVELOPMENT DURING ORGANIZATIONAL CHANGE Olsen, Trude Hogvold; Harstad U. College; trude.olsen@hih.no Stensaker, Inger G.; NHH Norw.Schl of Economics and Business Adm.; inger.stensaker@nhh.no As organizations change and adapt to pressures in the external and internal environment, managers and employees are required to learn new competencies and skills. Ideally, new skill requirements should be identified and developed early in the change process in order to ensure that managers and employees are ready to face their new tasks and roles when the changes are implemented. However, despite good intentions at the top management level, employees and middle managers often report uncertainty and a lack of the necessary skills required to implement change. In this paper, we report from a qualitative study of two planned organizational change initiatives in the public sector. The changes involved new work tasks and managerial roles for a group of middle managers. Although the skill requirements appeared to be clear and formal training was initiated, a number of uncertain and ambiguous issues emerged among the change recipients. We examine the types of uncertainty and ambiguity that emerged and how change recipients attempted to handle these challenges. Our findings suggest that although necessary and important, formal training procedures are not adequate for resolving competence-related...

Words: 27190 - Pages: 109

Premium Essay

A Good E-Book on Various Religions Across the World

...THE HANDY RELIGION AN SWE R BOOK JOHN RENARD Detroit The Handy Religion Answer Book™ C O P Y R I G H T © 2002 BY VI S I B LE I N K PRE SS® This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. No part of this book may be reproduced in any form without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in a magazine or newspaper. All rights to this publication will be vigorously defended. Visible Ink Press® 43311 Joy Rd. #414 Canton, MI 48187-2075 Visible Ink Press and The Handy Religion Answer Book are trademarks of Visible Ink Press LLC. Most Visible Ink Press books are available at special quantity discounts when purchased in bulk by corporations, organizations, or groups. Customized printings, special imprints, messages, and excerpts can be produced to meet your needs. For more information, contact Special Markets Director, Visible Ink Press, at www.visibleink.com or (734) 667-3211. Art Director: Mary Claire Krzewinski Typesetting: Graphix Group Library of Congress Cataloging-in-Publication Data Renard, John, 1944The handy religion answer book / John Renard. p. cm. ISBN 1-57859-125-2 (pbk.) 1. Religions--Miscellanea. I. Title. BL80.2 .R46 2001 291--dc21 Printed in the United States of America All rights reserved ...

Words: 245202 - Pages: 981

Free Essay

World Bank Report - Business Transparency

...2012 Doing business in a more transparent world C O M PA R I N G R E G U L AT I O N F O R D O M E S T I C F I R M S I N 1 8 3 E C O N O M I E S © 2012 The International Bank for Reconstruction and Development / The World Bank 1818 H Street NW Washington, DC 20433 Telephone 202-473-1000 Internet www.worldbank.org All rights reserved. 1 2 3 4 08 07 06 05 A copublication of The World Bank and the International Finance Corporation. This volume is a product of the staff of the World Bank Group. The findings, interpretations and conclusions expressed in this volume do not necessarily reflect the views of the Executive Directors of The World Bank or the governments they represent. The World Bank does not guarantee the accuracy of the data included in this work. Rights and Permissions The material in this publication is copyrighted. Copying and/or transmitting portions or all of this work without permission may be a violation of applicable law. The World Bank encourages dissemination of its work and will normally grant permission to reproduce portions of the work promptly. For permission to photocopy or reprint any part of this work, please send a request with complete information to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA; telephone: 978-750-8400; fax: 978-750-4470; Internet: www.copyright.com. All other queries on rights and licenses, including subsidiary rights, should be addressed to the Office of the Publisher, The World Bank, 1818...

Words: 173471 - Pages: 694

Premium Essay

How China Rises

...How China rises What lessons can be drawn from China's spectacular and sustained economic growth? As Hu Jintau remarked at the 17th Congress of the Chinese Communist Party, the period since the previous Congress five years ago has been extraordinary. China's economic achievements have been arousing not only astonishment and admiration but also some anxiety. In the past twelve months alone, The People's Republic of China (PRC) has overtaken Canada as the biggest source of imports to the USA, and overtaken the USA as the biggest source of imports to the European Union. Concern about the low level of investment in Africa has been displaced by concern about the effects of the high level of Chinese investment in Africa; there is now even anxiety about the effects of investment by Chinese state-owned firms into the Western economies. The Chinese Communist Party is also expressing concerns. The themes of its 2007 Congress included protection of the environment and the achievement of social harmony. According to some estimates, China has displaced the USA as the world's biggest source of greenhouse gases. Inequality is rising as fast as pollution: China now has over 800 individuals with a personal wealth of more than a hundred million US dollars each, up from 500 in 2006; while the average income in rural areas of China is 480 dollars per year. Made in China. Hu Jintau's remark on the extraordinary nature of the most recent years can be faulted in only one sense: China has...

Words: 51278 - Pages: 206

Free Essay

2009-Report to Congress of the Us-China E and S Review Commission

...2009 REPORT TO CONGRESS of the U.S.-CHINA ECONOMIC AND SECURITY REVIEW COMMISSION ONE HUNDRED ELEVENTH CONGRESS FIRST SESSION NOVEMBER 2009 Printed for the use of the U.S.-China Economic and Security Review Commission Available via the World Wide Web: http://www.uscc.gov dkrause on GSDDPC29 with K1 VerDate Nov 24 2008 08:23 Nov 10, 2009 Jkt 052771 PO 00000 Frm 00003 Fmt 6012 Sfmt 6602 M:\USCC\2009\52771.XXX APPS06 PsN: 52771 M:\USCC\USChina.eps Report Documentation Page Form Approved OMB No. 0704-0188 Public reporting burden for the collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington Headquarters Services, Directorate for Information Operations and Reports, 1215 Jefferson Davis Highway, Suite 1204, Arlington VA 22202-4302. Respondents should be aware that notwithstanding any other provision of law, no person shall be subject to a penalty for failing to comply with a collection of information if it does not display a currently valid OMB control number. 1. REPORT DATE 3. DATES COVERED 2. REPORT TYPE 01 NOV 2009 4. TITLE AND SUBTITLE 00-00-2009 to 00-00-2009 ...

Words: 185166 - Pages: 741

Premium Essay

Will Do Next Time

...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGraw­Hill, an imprint of The McGraw­Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006,  2003, 2000, 1997, 1994, 1991 by The McGraw­Hill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form  solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in  any other form or for any other purpose without the prior written consent of The McGraw­Hill Companies, Inc., including, but not limited to, in any  network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...

Words: 159106 - Pages: 637