... Hudson’s Bay Company and IBM: Virtual Blade Platform CASE 1 (a) What Is Server Virtualization? TAGS Computer utilization; data center servers; multiple operating systems; virtualization and data center capacity; economic and management results SUMMARY Server virtualization is a technique of optimizing computing resources by dividing individual physical servers into ‘virtual servers’ with their own environments and applications. It is one of the most common methods for companies to consolidate computing power, reduce costs, and become ‘greener’ as a result. The first video is a basic introduction to server virtualization. L=2:35. (b) Hudson’s Bay Company and IBM: Virtual Blade Systems Platform TAGS SUMMARY Strategic alliance with IBM; blade servers; SANS environment; Citrix; reduced “on the fly” maintenance; appliance computing; server consolidation; Director Software; predictive failure analysis; lower management costs Hudson’s Bay Company is a Canadian firm founded in 1670 as a fur trading company. Today Hudson’s Bay operates 500 stores, and is one of the largest retailers in Canada. The company turned to IBM’s virtualization platform to achieve cost savings, greater flexibility, and reliability, as it grew to provide customers with new services and products. L=7:21. First, watch the brief overview of virtualization, and then watch the IBM video about Hudson’s Bay Company and their experience with IBM blade servers...
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...Hudson’s Bay Company and IBM: Virtual Blade Platform Case Study Three types of sever virtualization Visualization uses special software called “hypervisor” which creates a layer and abstracts and interacts with the physical resources and reallocates them more efficiently. It serves as a platform for the virtual servers’ operating systems. The hypervisor keeps each virtual server independent and unaware of the other running servers. It monitors the physical server’s resources and relays its resources to the right virtual server. Due to their own processing need, physical servers need to reserve some power and resources to run the hypervisors’ application. That fact has an overall impact on the performance and speed of applications. Para-Virtualization: Unlike the normal virtualization process, the guest servers are now aware of one another. A hypervisor in a para-virtualization system doesn’t need that much power to get along with the additional guest operating systems. The whole system works as a coherent unit. OS- Virtualization: The OS approach is completely different with regard to the first ones. The OS-virtualization doesn’t use a hypervisor at all. The host OS performs all the functions of a virtualized hypervisor. The only condition is that all guest servers must possess the same OS. Each virtual server is independent from all the others but a mixture between the OS is not possible because all have to be homogenous. Importance of virtualization for...
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...Hudson’s Bay Company and IBM: Virtual Blade Platform Case Study Three types of sever virtualization Visualization uses special software called “hypervisor” which creates a layer and abstracts and interacts with the physical resources and reallocates them more efficiently. It serves as a platform for the virtual servers’ operating systems. The hypervisor keeps each virtual server independent and unaware of the other running servers. It monitors the physical server’s resources and relays its resources to the right virtual server. Due to their own processing need, physical servers need to reserve some power and resources to run the hypervisors’ application. That fact has an overall impact on the performance and speed of applications. Para-Virtualization: Unlike the normal virtualization process, the guest servers are now aware of one another. A hypervisor in a para-virtualization system doesn’t need that much power to get along with the additional guest operating systems. The whole system works as a coherent unit. OS- Virtualization: The OS approach is completely different with regard to the first ones. The OS-virtualization doesn’t use a hypervisor at all. The host OS performs all the functions of a virtualized hypervisor. The only condition is that all guest servers must possess the same OS. Each virtual server is independent from all the others but a mixture between the OS is not possible because all have to be homogenous. Importance of virtualization for...
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... | | |How IT drives the UPS operation worldwide. Using smart people and smart technology, UPS delivers over 14 million | | |packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wirelessly connected| | |to UPS main databases located in seventeen major data centers throughout through out the world. L= 3:15 | | | | | |Tags: UPS global operations; hand held computers; wireless mobile platform; digital firm; integration of...
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...IBM Case study Introduction Virtualization is one of the most exciting trends in the industry and one that has the potential, over the next few years, to change the model of how IT systems are deployed. But server virtualization will not only change how IT administrators and architects think about servers and system utilization, it is also going to affect the processes and tools used to manage what will certainly become an increasingly dynamic environment. Virtualization has actually been around for some time now, but the technology is still evolving. In fact, the word itself still means different things to different people. In broad terms, however, virtualization is about abstracting one layer of the technology stack from the next layer, like storage from servers or the OS from the applications. Abstracting the different layers, in turn, enables consolidation and better manageability. As a concept, virtualization applies to storage, networks, servers, applications, and access. When you look at storage and networks, the goal of virtualization is to aggregate a set of different devices so the total pool of resources looks and acts like a single entity. For example, you can configure a 40TB storage solution instead of a set of 20 2TB storage devices. But with other components, virtualization acts in the opposite direction, helping you to make a single system appear as though there are multiple systems. The most common example of this is server virtualization, where you...
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...file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT BUSINESS AT THE SPEED OF THOUGHT by bill Gates ALSO By BILL GATES The Road Ahead BUSINESS AT THE SPEED OF THOUGHT: USING A DIGITAL NERVOUS SYSTEM BILL GATES WITH COLLINs HEMINGWAY 0 VMNER BOOKS A Time Warner Company To my wife, Melinda, and my daughter, Jennifer Many of the product names referred to herein are trademarks or registered trademarks of their respective owners. Copyright (D 1999 by William H. Gates, III All rights reserved. Warner Books, Inc, 1271 Avenue of the Americas, New York, NY 10020 Visit our Web site at www.warnerbooks.com 0 A Time Warner Company Printed in the United States of America First Printing: March 1999 10 9 8 7 6 5 4 3 2 1 ISBN: 0-446-52568-5 LC: 99-60040 Text design by Stanley S. Drate lFolio Graphics Co Inc Except as file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (1 of 392)12/28/2005 5:28:51 PM file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin Feldhausen, Michael Moore, and Steve Winard. ACKNOWLEDGMENTS I first want to thank my collaborator, Collins Hemingway, for his help in synthesizing and developing the material in this book and for his overall management of this project. I want to thank four CEOs who read a late draft of the manuscript and...
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...Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in the Twenty-First Century We will address the following questions: ■ What are the tasks of marketing? ■ What are the major concepts and tools of marketing? ■ What orientations do companies exhibit in the marketplace...
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...Instructor’s Manual Jane Murtaugh College of DuPage BUSINESS IN ACTION 3rd Edition COURTLAND L. BOVEE JOHN V. THILL & BARBARA E. SCHATZMAN Introduction This Instructor’s Manual brings together a set of completely integrated support materials designed to save instructors the trouble of finding and assembling the resources available for each chapter of the text. 1. Course Planning Guide Included in the guide are suggestions for course design, classroom activities, and supplemental teaching aids. 2. Learning Objectives and Summary of Learning Objectives For each chapter, learning objectives and the summary of the learning objectives are listed. 3. Brief Chapter Outlines For each chapter, a brief chapter outline is provided. 4. Lecture Notes and Chapter Outlines For each chapter, a comprehensive outline is provided, as well as a variety of stimulating lecture enrichment materials. 5. Real-World Cases At least two real-world cases related to chapter material are included for each chapter. 6. Answers to End-of-Chapter Questions Answers to the end-of-chapter questions are provided, as well as suggested teaching tips when appropriate. 7. Answers to See It on the Web Exercises Following the end-of-chapter questions, answers to the See It on the Web Exercises can be found, along with tips for the instructor. Answers to Boxed Features In each chapter, students are presented with at least two supplemental “boxes,” both containing questions about the material discussed. Answers...
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