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Hudson's Bay Company

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Submitted By mwilcox7
Words 1729
Pages 7
Meghan Wilcox
ECON 3340 - 102
Corporate Research Paper
Bruce MacKeen
T700E
Table of Contents Introduction 1 Non-Market Environment 1 Baron's Four I's Analysis 3 Issues. 3 Interests. 3 Institutions. 3 Information. 4 Non-Market Strategy 4 Conclusion and Recommendations 5

Introduction The Hudson's Bay Company formed in England in 1670 when the attempted to set up a trading post around Hudson's Bay. This company is very much involved in Canada's political and economic structure. In the beginning of its existence, they were predominantly involved with trading furs to the native people within Canada. It wasn't until the twentieth century that HBC turned into the retailing company that they are known for today, however, they still maintained their position in the fur trade industry (HBC, 2013). HBC's current operations range from financial services and mortgages to their most well known functions as one of Canada's largest retailers. There are multiple stores that are included in the HBC franchise, for example, The Bay, Zellers, Home Outfitters and Saks. Hudson's Bay Company also owns Lord and Taylors in the United States. As a combined total in Canada and the United States, HBC has 29,000 employees. The most well-known product line sold by HBC vendors is its Canadian Olympic clothing line (Hudson's Bay Company, 2013). Along with providing services and products to its consumers, HBC also is highly involved in the community. HBC has established its own charity foundation which focuses on improving the lives of Canadians (The Canadian Encyclopedia, 2012).
Non-Market Environment According to Baron, the non-market environment is made up of the social, political and legal arrangements that structure interactions outside, but in conjunctions with market and contracts. A firms positioning in the public arena dictates how well the firm

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