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Hunter Boot Ltd. Case Study Report

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Hunter Boot Ltd.
Case Study Report

INDEX
1 Introduction 3
1.1 History of Hunter Boot Ltd. 3
1.2 Hunter Boot Ltd. today 4
2 Comparative and competitive advantage 4
2.1 Comparative advantage 4
2.2 Competitive advantage 5
2.3 Hunter Boot Ltd. and competitive advantage 5
3. Market screening 6
3.1 Asian market 7
3.2 Screening criteria for Hunter Boot Ltd.’s selection of new markets in Asia 7
4. Market Entry Mode 7
4.1 Hunter Boot Ltd. and entry mode 8
5. The 4 P’s of Marketing 9
5.1 Hunter Boot Ltd.’s two most important P’s 10
5.1.1 Product 10
5.1.2 Pricing strategy to differentiate Hunter products 11
6. Conclusion 11
References 12

1 Introduction
This paper looks into different aspects of Hunter Boot Ltd. and its possible expansion to the Asian market. The paper’s content is based on a case study prepared for a Webinar April 12th 2013.

The report goes through Hunter Boot Ltd.’s history, theories of comparative and competitive advantages, market screening criteria, Asian market, entry modes and how Hunter Boot Ltd. could apply these theories in order to enter Asian market. Lastly, the report is finished with a short summary of the subject.

In recent years, an increasing number of key industries such as automobile and motorcycle production, agricultural equipment, aerospace, military hardware, telecommunication, electronics and luxury consumer goods have become global in scope. Firms in these industries originate, produce, compete, and market their products worldwide. (Mahajan, Muller, Wind, 2000).

1.1 History of Hunter Boot Ltd.
Hunter Boot Ltd. has merged functionality, fashion and true British style for more than 150 years. It is specialised in authentic, contemporary footwear and accessories and is considered as timeless British style. Designed to be outstanding in any field, from city streets to

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