...Hunter Boot Ltd. Case Study Report INDEX 1 Introduction 3 1.1 History of Hunter Boot Ltd. 3 1.2 Hunter Boot Ltd. today 4 2 Comparative and competitive advantage 4 2.1 Comparative advantage 4 2.2 Competitive advantage 5 2.3 Hunter Boot Ltd. and competitive advantage 5 3. Market screening 6 3.1 Asian market 7 3.2 Screening criteria for Hunter Boot Ltd.’s selection of new markets in Asia 7 4. Market Entry Mode 7 4.1 Hunter Boot Ltd. and entry mode 8 5. The 4 P’s of Marketing 9 5.1 Hunter Boot Ltd.’s two most important P’s 10 5.1.1 Product 10 5.1.2 Pricing strategy to differentiate Hunter products 11 6. Conclusion 11 References 12 1 Introduction This paper looks into different aspects of Hunter Boot Ltd. and its possible expansion to the Asian market. The paper’s content is based on a case study prepared for a Webinar April 12th 2013. The report goes through Hunter Boot Ltd.’s history, theories of comparative and competitive advantages, market screening criteria, Asian market, entry modes and how Hunter Boot Ltd. could apply these theories in order to enter Asian market. Lastly, the report is finished with a short summary of the subject. In recent years, an increasing number of key industries such as automobile and motorcycle production, agricultural equipment, aerospace, military hardware, telecommunication, electronics and luxury consumer goods have become global in scope. Firms in these industries originate,...
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...Case Study 8 Summary: Ragu Inc. has been a leader in selling Spaghetti sauce in the USA since 1972 later that same year Hunter-Wesson Foods Inc. decided that they would try to enter the market after careful market studies they came up with a sauce whose slogan was “Extra Thick and Zesty”. Just before hunt introduced their product “Prima Salsa” Ragu Introduce a new sauce with the same Slogan similar to the hunts product it even had the same picture of the product as the Hunt Ad had. Hunt executives claimed that Ragu stole their idea and there is confusing the minds of the consumers but Ragu explained that they were just a response of competition between two companies but hunt said there is’nt the case as Ragu has the most domination in sales in the marketing and felt that they were not fair. In 1990 Ragu introduce a sauce which called as “Ragu fresh Italian” but the FDA cited Ragu to use the word “Fresh” as preservatives are used to make the product. In 1993 Campbell introduced its Prego sauce whose ad was similar to Ragu, Ragu then sued Campbell for “misleading Ads” since Campbell did not Ragu’s Thick and Chuck sauce to do the Ad comparisonAt the end of 1993 Ragu sales dropped From 50% while Campbell sales went up from 20%. Question and their Solutions: Q#1: I think Ragu is just a worried but careless competitor who did not have any idea of the ethics of advertising and packaging they paved the way for the other competitor to copy and paste the idea of product that one...
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...clothing reflects this ideal, running in notoriously small sizes and only consisting of a very limited collection of casual beach-ready graphic t-shirts, jeans, thermals, swimwear, leggings, shorts, and sweatshirts (Palmer, 2009). Though Hollister Co. has recently been suffering large net losses, it has ranked first place for the Teen’s Top Clothing Brand for four consecutive seasons since 2007, and has generated over 1.6 billion dollars in sales in that same time period (Palmer, 2009). [pic] Hollister Co.’s Target Market (Quantcast, 2009) S: Strengths This section will focus on Hollister Co.’s strengths as a brand, business, and retail store. We will identify and evaluate the company’s strong points in various aspects of their marketing, sourcing, and business planning...
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...Market Segmentation And Product Positioning Market Segmentation And Product Positioning The hypothetical company for the purpose of creating a marketing plan is Healthy Hair, Inc. The company brand name is Boss and its product offering is a unisex shampoo and conditioner in one aimed primarily at African American female and males between the ages of 18-34. According to marketing research company Mintel, sales of black hair care products in 2008 exceeded $165 million. Although a third of those sales went to corporate conglomerates like L’Oreal and Alberto Culver, who own many ethnic product lines from Soft-Sheen Carson to Mizani, there are still many independent African-American players in the hair product game (Humphrey 2010). This paper will discuss 1) The marketing segment for Healthy Hair, Inc., and why this segment was selected, 2) The target market and why these customers are targeted, 3) Healthy Hair, Inc. strengths, weaknesses, opportunities, and threats (SWOT), 4) The market position for the product. Identify the marketing segment for the product and explain why this segment was selected; The Segment A market segment is a group of customers whose likes are comparable (Iacobucci, 2010). The marketing segment for the product is based on demographics, geographic, psychological, and behavior data. Demographics The product will be geared toward African American men and women ages 18-34. The education level and income...
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...HERBALIFE® INTRODUCTION: Herbalife International is an American multi-level marketing company that develops markets and sells nutrition, weight management and skin-care products globally. The company was founded in 1980, and it employs around 7,400 people worldwide. Herbalife reported net sales of US$4.072 billion in 2012, an 18% increase over 2011, and net income of $477.19 million, a 16% increase over 2011. Incorporated in the Cayman Islands, its corporate headquarters is in Los Angeles, California, United States. The company distributes its products in 91 countries (as of November 2013) through a network of approximately 3.2 million independent distributors, some of who earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure. HISTORY OF HERBALIFE® In 1980, Mark Hughes founded Herbalife, selling products out of the boot of his car. His stated goal was to change the nutritional habits of the world. His first product was a protein shake designed to help people manage their weight. He structured his company using a direct-selling, multi-level marketing model which attracted thousands of distributors (Herbalife Independent Distributors) who sold its products door-to-door or through word-of-mouth, without relying on commercial distribution in retail stores. The company's slogan, "Lose Weight Now, Ask Me How," became a marketing theme for distributors, featuring...
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...attracting talent in a globalized business environment, numerous steps can be taken by the organization in order to ensure appearing as an attractive employer. One of the steps is effective university marketing, which is a large priority for every global organization. As all universities are interested in having close relationships with potential future employers of their students and branding themselves with a large company network, building up a partnership with universities imposes are win-win situation for all three parties involved, the company, the university, and the students themselves. When selecting universities for university marketing, it is important for the global company to choose those that have the reputation to have an international student body and want to have a global company network. When looking into the level of internationality of a university, ranking institutions like the Financial Times [1] and QS [2] provide indicators in their algorithms. Another option for a company to attract talented employees with a global mind set is through using the digital opportunities of the 21st century. According to the National Retail Federation, more than 58 percent of all college students are living at home, making them less accessible when only focussing on on-campus marketing [3]. An example for an...
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...Varied Selection Tools Paper NAME PSYCH/705 DATE PROFESSOR The Employee Selection Process The employee selection process in the mid-1970s dramatically changed through a crucial development that was introduced simultaneously into different research areas (Aguinis, Pierce, & Culpepper, 2009). The development of meta-analyses was the partial event which had arguably been of one of the most influential methodologies in the recent decades to be developed in research. According to Schmidt and Hunter (1977), this research development introduced validity generalization, an application of meta-analysis that is used for employment tests to provide validity to the data. Through this development, qualitatively gathering results from large numbers has provided by small scale studies results in a quasi-massive multipurpose scale study (Brannick & Levine, 2002). Through the meta-analysis, it aids the way that generalization validity studies of employee selection are conducted. This knowledge is relevant as because of the introduction of this occurrence, it has provided researchers with the weight of being able to connect in consider the effects of artifacts such as range restriction, measurement error, and sampling error (Brannick & Levine, 2002). This process therefore has revolutionized employment selection and testing for an organization. The proposal lists valid as well as reliable test tools that are suggested by Iwamoto Crews Coe in order be used during the employee...
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...Birley, S., and D. Muzyka, eds. Mastering Entrepreneurship. Pitman, 2000. * Boston, Thomas, and Catherine Ross. The Inner City. Transaction Publishers, 1997. * Brown, S.L., and K.M. Eisenhardt. Competing on the Edge: Strategy as Structured Chaos. Harvard Business School Press, 1998. * Bygrave, W.D., and A.L. Zacharakis, eds. The Portable MBA in Entrepreneurship. 4th edition. Wiley, 2010. * Cristol, Steven, and Peter Sealey. Simplicity Marketing. Simon and Schuster, 2007. * Drucker, P. Innovation and Entrepreneurship. 2Rev Ed edition. Butterworth-Heinemann, 2010. * Hopkins, Bruce. A Legal Guide to Starting and Managing a Nonprofit Organization. 3rd edition. Wiley, 2000. * Jensen, Bill. Simplicity: The New Competitive Advantage in a World of More, Better, Faster. Perseus, 2001. * Kaplan. Jerry. Startup: A Silicon Valley Adventure. Replica Books, 2001. * Kotler, Philip, and Alan Andreasen. Strategic Marketing for Nonprofit Organisations. 6th edition. Prentice Hall, 2002. * Lovins, Amory, Hunter Lovins, and Paul Hawken. Natural Capitalism: The...
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...Proctor and Gamble D. Lewis University of Phoenix BUS/ 475- Integrated Business Topic Professor Cuccinello January 13, 2009 Proctor and Gamble Why did management at Proctor and Gamble allow the management to grow prior to Lafley? Proctor and Gamble has undergone costly restructuring. Upper management has forgotten that “Strategic management is defined as the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization” (Pearce & Robinson, 2005, p. 1). Proctor and Gamble has lost focus of their strategic management planning which involves maintaining the company’s mission and goals and looking at the company’s internal conditions and capabilities. The company became management top heavy. Lafley described this as been too invested in their employees. When a company acquires another company, one is also acquiring the other companies’ management team. Proctor and Gamble over the past century has acquired Folgers Coffee, Norwich Eaton Pharmaceutical, Richard- Vicks, Noxell, Shulton Old Spice, Max Factor and Iams Company. In 2005, Proctor and Gamble also acquired Gillette. No wonder the present management team had to eliminate 9600 management jobs. One of the ramifications of cutting...
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...Unlike other retailers, Urban Outfitters’ marketing nearly begins and ends with the shopping experience itself. The company does little if any advertising, in print or otherwise. Nearly everything rides on producing a unique experience. Urban Outfitters has been a consistent winner with tight marketing and storefronts that completely set it apart from other retailers. Typically a niche company finds a narrow category in the broader industry where it can outperform larger retailers. Once the consumer is singled out and approached with the right sort of attention, that consumer will respond to the brand. For Urban Outfitters, this meant understanding the psychology of a very specific group of customers and then doing something a big retailer literally could not do: be small and exclusive. But Urban Outfitters did it on a not-so-small scale and without much traditional marketing. From the beginning, Urban Outfitters used location, the shopping experience, and a certain sense of fashion to sell to people who were somewhat counterculture and certainly not looking for conformity. Originally thought of as the “hip” college crowd, the typical Urban Outfitters’ customer is looking for a sense of differentiation. By all indications, this conception was accidental; when Hayne opened his first 400 sq. ft. store, he probably had no illusions of “chipping away” at JC Penney’s or Sears’ market share. All the same, Hayne essentially invented a category, and discovered that his customers...
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...Problem Solution: InterClean, Inc. InterClean, Inc., a leader in the industrial cleaning and sanitation industry. They are planning to launch a marketing blitz announcing the launch of their new solutions focus. The sales force excels at demonstrating and selling products, however, CEO David Spencer envisions high performance teams that not only sell its high quality products, but also educate and train clients in the customer’s organizations. In preparation for the launch, leadership must evaluate the skills and talents within the organization and determine the needs to realize the new strategy. Extensive research, training and development will need to occur quickly in order meet the targeted 90-180 day goal of launching the marketing blitz. Situation Analysis Issue and Opportunity Identification The current organizational structure does not support the new strategy. The current sales staff lacks the skill set to excel in the future company focus. “High-performing firms display a greater commitment to training and skill development than their lower-performing counterparts. This practice, a core HRM activity, is related to other ideas about the need for continuous improvement and development over time. Thus, firms must take care to select people with the ability and willingness to learn and develop, and they must establish reward practices that encourage employees to participate in training activities.” (Dreher & Dougherty, 2001, ch.1, p.13-14). Organizational behavior...
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...1. Introduce the company and the product/service idea for the new venture. Heat Seekers Inc. is about to launch a new innovative product to consumers in various markets called the ESU coat. Consumer needs, taste, disposable income, and preferences are the standard drivers for continued advancements in the 21st Century. Technological advancements create windows of opportunity for an entrepreneur to accommodate the needs of the consumer. A venture “provides a complete overview of the product(s), service(s), and operations of a new innovation” (Hisrich, Peters, & Shepherd, 2010). We have advanced from campfires, wood burning stoves, hot water bottles, heating blankets, and the utilization of natural resources to heat our inhabitance, to now the technological development of solar powered green energy heating sources. Despite the advancements in technology the dilemma associated with personal on the go heated comfort are an under developed niche. The ESU coat gets even better; from a health perspective the ESU coat can also help to aid people who have poor blood circulation in the body. The ESU coat is a great quality product unlike no other currently offered by existing competitors which will sustain constant growth in a global market. It is a solar energized eco friendly coat with a personal temperature gauge control to adjust the degree of heat emitted. It does not require any batteries, plugs, or adaptors. It is insulated, portable, hypo allergenic, flame and water...
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...|SOUTHERN CROSS UNIVERSITY | ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. |Student Name: |Samara James | |Student ID No.: |22078393 | |Unit Name: |Tourism and Hospitality Research and Analysis | |Unit Code: |MNG00415 | |Tutor’s name: |Martin Young | |Assignment No.: |2 | |Assignment Title: |Research Proposal and Literature Review ...
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...MGMT3650 Term Paper Tim Hortons Expansion to the US Market: What went wrong? Table of Contents Introduction 3 Company Background 4 Expanding to the U.S. 6 U.S. Competitors and Market Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established and growing in the community as well as globally Tim Hortons is one of those companies. Due to their chain’s focus on top quality, always fresh products, value, great service and community leadership, Tim Hortons has made a respectable reputation for itself, it is a company that works hard to deliver superior quality products and services for guests and communities through leadership, innovation and partnerships, not only in Canada, where it all started but as well as internationally. In 1984, Tim Hortons opened its first U.S. restaurant in Tonawanda, New York, a suburban community north of Buffalo, which is just 16 kilometers from the Canadian border. (Budak, 2010) Tonawanda is close enough to Canada which gives some recognition into the new U.S. market. Companies that expand internationally can face many problems. In the U.S., Tim Hortons has built...
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...Bus 297 – Quiz # 1 Review In preparation for the upcoming quiz, focus your review on the following topics in the textbook. This is a closed book and note quiz. The quiz will be taking on Canvas, be sure you have installed browser lockdown. This is a timed quiz with 45 minutes to complete. Chapter 2: * Types of sales jobs * Salespeople who focus on gaining new customers called hunters or pioneers. * Order-takers this category of salespeople try to increase sales as they build customer share * The sales effort by providing information and performing other supplemental services called Missionary sales people * Merchandiser * Personal selling approaches * Stimulus response: stimulus response selling is the least flexible and least focused on the buyer’s unique needs and strategic priorities. * Mental states: Mental states selling is essentially a sequential approach to selling in which the salesperson leads the customer through stages, or mental states, in the buying process. * Problem solving: Problem-solving selling extends need satisfaction selling beyond identifying needs to developing alternative solutions for satisfying these needs. * Need satisfaction: Salespeople using this method help customers identify their needs if customers are not already aware of their needs, and then sell customers products and services to meet the needs. * Consultative selling: Consultative selling is the process...
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