Saxonville Sausage Case Study Analysis

Group 6

Robert Graham Arnold
Jon Hardwick
Rebecca Godwin
Landon White
Grant Guidroz
Chris Gremillion
Jeigh Hymel
Michael Floyd
Donald Derham
Isaac Woo
Christian Frierson
Michael Gvoich
Corey Roblin

Dr. Roger Hinson
Louisiana State University
March 14, 2011

Table of Contents

Subject Page Number * -------------------------------------------------
Background Information 3 * -------------------------------------------------
Goals 3-4 * -------------------------------------------------
Constraints 4-6 * -------------------------------------------------
Central Issue 6 * -------------------------------------------------
Alternatives 6-10 * -------------------------------------------------
Competitive Analysis 10-12 * -------------------------------------------------
Best Alternative 12 * -------------------------------------------------
Implementation Plan 13 * -------------------------------------------------
Executive Summary 13-14 * -------------------------------------------------
Bibliography 15

Saxonville Sausage

Background Information

Saxonville Sausage is a private family owned company in Saxonville, Ohio, with 2005 revenues of approximately $1.5 billion. Their main focus is on pork sausage products that are always fresh. Saxonville’s main product is their bratwurst line, which makes up seventy percent of their revenues, breakfast sausage that consists of twenty percent of their revenues and their small Italian sausage line, named Vivio that only makes up five percent. Unfortunately, Saxonville's sales in bratwursts have been flat and their breakfast sausage line has been steadily underperforming in the market resulting in a double-digit