Premium Essay

Hygeia International Case Analysis

In:

Submitted By BusinessMaster
Words 1484
Pages 6
HYGEIA INTERNATIONAL

Point of View: Henry Livingston, Vice President of the Africa Middle East Region of Hygeia International
Time Context: 1980
Statement of the Problem: To determine whether to venture into poultry production, retain current business position, or to use poultry production as a sales promotion tool to increase profit
Statement of the Objectives: * To determine the number of human resources needed for the company to be ready in venturing into poultry production in Nigeria in four weeks time * To analyze risks involved in poultry production in Nigeria in four weeks time * To determine historical data of sales growth within the past five years to project return of investment in the next five years
Areas of Consideration:
INTERNAL
1. Marketing
Hygeia International is already well established in Nigeria. However, marketing channels are poorly developed. Tv and radio still have to be improved so the marketing department of the company should implement marketing activities to easily reach the target market. 2. Finance
The financial projection prepared by R. Akobo, the company’s agricultural manager , and checked by M. Suleman, the company’s financial manager was given to the president. The treasurer of the company also noted that estimated return is well over 30 percent hurdle-rate used for domestic investment. 3. Production
Though Hygeia is not producing chickens or eggs commercially, the company has experts familiar with the technology and it also has a subsidiary focusing on development of new genetic strains in chicken (faster growth, larger prod. of white meat, more eggs, disease resistance, or other desired characteristics). The company also has an expertise with the entire technology of operations in drugs for disease control and feed supplements for chicks. 4. Human Resource
The major bottleneck in this

Similar Documents

Premium Essay

Hygeia Case Study

...PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Intramuros, Manila GRADUATE SCHOOL OF MANAGEMENT CASE ANALYSIS: HYGEIA INTERNATIONAL In Partial Fulfillment of the Requirements in BUSINESS POLICY Submitted to: Prof. Valmores Submitted by: JAMES RODNEY R. ROMANA Pamantasan ng Lungsod ng Maynila (University of the City of Manila) Graduate School of Management A. TITLE OF THE CASE: HYGEIA INTERNATIONAL B. POINT OR VIEW: Henry Livingston, Vice President of the Africa Middle East Region of Hygeia International C. TIME CONTEXT : 1980 D. STATEMENT OF THE PROBLEM What can Hygeia International do to create new revenue streams to take advantage of opportunities in Nigeria? To determine whether to venture into poultry production, retain current business position, or to use poultry production as a sales promotion tool to increase profit E. STATEMENT OF THE OBJECTIVES * Nigeria Expansion
 * Mass production of poultry using technology * Two to three years recovery of capital F. AREAS OF CONSIDERATION SWOT Analysis STRENGTHS | WEAKNESSES | * One of the ten leading pharmaceutical companies in the world * 15% of Hygeia’s total sales come from agricultural activities * Capability to mass produce poultry * | * Hygeia’s core competency is not in the agricultural business | OPPORTUNITIES | THREATS | ...

Words: 738 - Pages: 3

Premium Essay

E-Health

...Athens Information Technology Master in Management of Business, Innovation & Technology (MBIT) Management Information Systems E-Health in Greece compared to EU/US and the impact of Big Data in healthcare Prepared by: Athina Klaoudatou Christos Panagiotou Abstract The aim of this report is to describe the eHealth market. The focus is the Greek business landscape, current trends in the market, industry growth, drivers, and restraints, the technologies and the players in various aspects of the field. Data are presented about the evolution of the market and there are descriptions of what Greek companies offer. Moreover implementation measures are presented, along with progress achieved with respect to national and regional eHealth solutions in EU and EEA Member States. Table of Contents 1. The National Health System 1 1.1. Organizational structure 1 1.2. Some facts & figures 1 2. What is eHealth, definitions, areas of application, benefits 5 2.1. What is eHealth 5 2.2. Forms of eHealth 5 2.3. Benefits of eHealth 6 3. eHealth framework in European Union countries 7 3.1. eHealth Action Plan 2012 - 2020 7 3.2. eHealth in the European Countries 8 4. Application of eHealth practices 10 4.1. Electronic Health records (EHR) 10 4.1.1. Examples of current EHR use 10 4.1.2. Electronic Health Record in Greece 12 4.1.3. Summing up 14 4.2. Interoperability 15 4.2.1. Defining Interoperability in Healthcare Systems 15 4.2...

Words: 36524 - Pages: 147

Free Essay

Albanian Business Environment & International Market Integration Constrains

...Student ID: ID6067 Course Title: International Business Trade Course ID: 5205/C Professor Name: Manfred Brauchle Submission Date: 29.12.2011 Albanian Business Environment & International Market Integration Constrains Research Paper TABLE OF CONTENT Abstract Introduction 1. Albanian Business Environment Data 2. Albanian Business Law and its Consequences on Domestic /Foreign Business Environment 3. Key Risks Threatening Business in Albania 1. Domestic Political Situation 2. Inflation /Taxes & Price Effects 3. Population and Business Distribution Geography 4. The Immigration and its Impact on the Economy and Business Demand 5. Global crisis – Greek & Italian Crisis 4. Conclusions 5. Literature Abstract This paper provides an overall picture of the business environment difficulties of East European Countries, through the concrete case of Albania, towards new political & economic changes in parallel with global changes. It will consider the type of businesses operating within the country, the market environment fragility & volatility, several types of risks present, the impact of Euro versus domestic businesses and joint ventures within Albanian market and the most evident barriers that domestic business has in order to act internationally. Introduction Change in Eastern...

Words: 5520 - Pages: 23

Premium Essay

Kelly & Nokes

...Now the perfect companion for anyone sitting the PMI’s PMBOK exams THE DEFINITIVE 2ND EDITION PROJECT MANAGEMENT THE FAST TRACK TO GETTING THE SEBASTIAN NOKES AND SEAN KELLY GUIDE TO JOB DONE ON TIME AND ON BUDGET the definitive guide to project management In an increasingly competitive world, we believe it’s quality of thinking that gives you the edge – an idea that opens new doors, a technique that solves a problem, or an insight that simply makes sense of it all. The more you know, the smarter and faster you can go. That’s why we work with the best minds in business and finance to bring cutting-edge thinking and best learning practice to a global market. Under a range of leading imprints, including Financial Times Prentice Hall, we create world-class print publications and electronic products bringing our readers knowledge, skills and understanding, which can be applied whether studying or at work. To find out more about Pearson Education publications, or tell us about the books you’d like to find, you can visit us at www.pearsoned.co.uk the definitive guide to project management the fast track to getting the job done on time and on budget Second Edition SEBASTIAN NOKES AND SEAN KELLY PEARSON EDUCATION LIMITED Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44(0)1279 623623 Fax: +44(0)1279 431059 Website: www.pearsoned.co.uk First published 2003 Second edition published in Great Britain 2007 © Aldersgate Partners LLP 2003 © Casnus Limited...

Words: 144594 - Pages: 579

Premium Essay

Pharm.

...NATIONAL HEALTH INSURANCE SCHEME TIONAL H NA E H INSUR LT A A OPERATIONAL GUIDELINES REVISED OCTOBER, 2012 National Health Insurance Scheme P.O.W. Mafemi Crescent Off Solomon Lar Way, Utako P. M. B 400, Garki Abuja, Nigeria Tel: 234-1-4130026-7 Fax: 234-1-4130028 Email: info@nhis.gov.ng Website: www.nhis.gov.ng All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into any language or computer language, in any form or by any means electronic, mechanical, magnetic, chemical, thermal, manual or otherwise, without the prior consent in writing of the National Health Insurance Scheme. 1 CH E S EME NC © National Health Insurance Scheme ISBN 978 2397 24 5 REVISED October 2012 2 TABLE OF CONTENTS Foreword Acknowledgement Introduction Definition of Key Terms SECTION ONE (PROGRAMMES) * Introduction * Formal Sector Social Health Insurance Programme * Definition * Roles and responsibilities of Healthcare Facility under the Formal Sector Social Health Insurance Programme * Roles and responsibilities of HMO under the Formal Sector Social Health Insurance Programme * Roles and responsibilities of NHIS under the Formal Sector Social Health Insurance Programme * Organization of Health Services * Guidelines For Public Sector And Organized Private Sector * Membership * Contributions * Waiting Period * Scope of Coverage * Registration of Employers and Employees * Rights and Privileges of...

Words: 38347 - Pages: 154