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The article “Apple’s New Organizational Structure Could Help It Move Faster”, which was found on businessinsider.com talks about how the company Apple had to change its business structure after the death of Steve Jobs and what the pros and cons of this new structure will be. Before the death of Steve Jobs, he was in charge of everything and he would be the one who would make the decisions in the company. After he passed away, the senior vice president of design Jony Ive is asking everyone in the company to collaborate with each other, something that never really happened when Steve Jobs was in charge. Everyone in the company is expecting delays because of the fact that everyone has to adjust to the company’s new structure but in the long run, they believe they can get more done by simply communicating with one another. In some certain circumstances, the company Apple was able to get more done when Steve Jobs made all of the calls because he didn’t need no one else’s approval. But since he was the only one making the decisions, he couldn’t handle everything that was going on in the company. In Chapter 11 and in class, we are taught that communication is key for a business as well as having a strong organizational structure that is understandable. Steve Jobs did not have a strong organizational structure so sometimes he would be productive and sometimes he would have delays. Being consistent is also key for a company because it shows everyone that you are able to manage a company well and keep the business

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