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I Hate Myself and Want to Buy Summary

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Submitted By 1992van
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I Hate Myself and Want to Buy * anti-consumerism is one of the most important cultural forces in millennial North American life, across every class and demographic * how can we all denounce consumerism yet still find ourselves living in a consumer society? * we don’t actually critique consumerism; its a restatement of the critique of mass society * the critique of mass society has been one of the most powerful forces driving consumerism for the past 40 years * anti-consumerism doesn’t undermine consumerism; they reinforce it * they’ve failed to understand the true nature of consumer society * identify consumerism with conformity * fail to notice that it is rebellion, not conformity, that has been the driving force of the marketplace * counter-culture theorists like to think that their rebellion is a reaction to the evils of consumer society * what if counterculture rebellion was a contributing factor? * people in wealthy industrialized society are on average happier than poor ones * greater wealth comes a greater ability to meet needs and desires * economic development has been shown to generate a steady increase in average happiness levels, but after a certain level of development has been reached the effects disappear completely * the middle class continue to feel squeezed economically * people are working harder, under more stress, less free time * some people question the value of economic growth altogether * serious sacrifices in order to keep a high growth rate * but growth isn’t making us happier * people spend their money on private consumption goods * something pathological about consumption habits * obsessed with acquiring more even though this leads to unreasonable sacrifices * is social criticism really a criticism or rather a piece

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