...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
Words: 28362 - Pages: 114
...“Who am I”? is a question often repeated by teenagers. In the western world, we are free to choose whatever we want, such as; where we want to live, who we want to vote for and even which education we want to attend e.c.t., it is therefore difficult being a teenager because you suddenly have to stand on your own two feet, and deal with everything yourself, instead of your parents deciding for you. Finding out what you stand for, and how you want to live your life are what prepares you for adulthood. However, it is not always easy as it sounds because they might find it difficult to make their own decisions, and feel pressured. Therefor they want to escape from reality by ingesting drugs or drinking alcohol which could be their way of protesting against responsibilities and a search for freedom, or maybe it is just because they are in that age where they are open to all kinds of experimentations. This is what the main character Ellie is facing, in the short story “A Gap of Sky” written by Anna Hope in 2008; Ellie is wandering around in the streets of London and in her own mind as well. Her walk around London’s streets becomes a walk through her own mind. Crisis, confusion, changes, responsibilities and fear, are the main components of a short story by Anna Hope. A story which is intriguing, and will take you one step closer, to understand what a ‘typical’ teenager can go through. In this essay I will analyze and interpret Anna Hope’s short story A Gap of Sky. I will characterize...
Words: 1602 - Pages: 7
...Communication barriers in public discourse Document Design 4(1), 22–41 © 2003 by John Benjamins Publishing Co. 23 Inger Askehave and Karen Korning Zethsen Communication barriers in public discourse The patient package insert Keywords: Public communication, asymmetrical communication, target group, genre, patient package inserts The production of expert-to-layperson documents in private and public companies is an area of research that is gradually gaining ground in research communities throughout the world. This article discusses the nature of public communication written by experts or semiexperts and aimed at a large and heterogeneous audience, often potentially the entire population of a country. The article analyzes common barriers to this kind of communication, and considers topics such as the implications of very broad target groups, expertto-layperson communication and the legislative introduction of mandatory genres as opposed to genres which have evolved naturally over time. The case of the patient package insert is outlined as a prototypical example of ‘public communication’ su¬ering from the problems brought about by the existence of these common barriers. Introduction Public documents have long been considered problematic and have attracted the interest of document designers and discourse analysts, not to mention entire movements such as the Plain English Movement. Numerous organizations, committees, and boards have been set up at national and international...
Words: 11535 - Pages: 47
...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
Words: 19802 - Pages: 80
... Date: ________________________ BY NYANG’AU BENARD NYASIMI E55/CE/14078/2009 We confirm that this thesis was carried out by the candidate under our supervision as university supervisors. Signature------------------------------------------------------ Date-------------------------- Dr .Sophia. Ndethiu. Department of Educational Communication and Technology. Kenyatta University. Signature------------------------------------------------------ Date------------------------- Dr. John. Kimemia. Department of Educational Communication and Technology. Kenyatta University. * DEDICATION This work is dedicated to my loving wife Zipporah Nyasimi and our sons Philemon Siko and Enock Ongeri . * ACKNOWLEDGEMENT I wish to acknowledge the support of those individuals who made it possible for a successful completion of this work. Special thanks go to my supervisors Dr. Sophia Ndethiu and Dr. John. Kimemia for the support, guidance and encouragement they accorded to me through the entire process of proposal and thesis writing.Thanks also go to my lecturers who taught me various units during my course work: Prof. Ayot, Prof. Gathumbi, Dr Bwire,Dr. Kimui, Dr. Gitau and Dr. Ondigi. My sincere gratitude goes to my colleagues: Mose, Nyaberi, Damaris,Rose,Orechi and Obure for their encouragement and support as I went...
Words: 21036 - Pages: 85
...firstBarrientos has rate: native speakers in charge, no more than six stuwritten for the dents per group. Philadelphia “Conbersaychunal,” he says, allowing the fat vow- 2 Inquirer for more than els of his accented English to collide with the sawedtwenty years. off consonants. I tell him that will be fi ne, that I’m familiar with 3 Barrientos was born in Guatethe conversational setup, and yes, I’ve studied a bit mala and raised of Spanish in the past. He asks for my name and I in El Paso, Texas. Her first novel, Frontera Street, was supply it, rolling the double r in Barrientos like a pro. published in 2002, and her second, That’s when I hear the silent snag, the momentary Family Resemblance, was pubhesitation I’ve come to expect at this part of the exlished in 2003. Her column “Unchange. Should I go into it again? Should I explain, conventional Wisdom” runs every the way I have to half a dozen others, that I am Guaweek in the Inquirer. This essay originally appeared in the collectemalan by birth but pura gringa by circumstance? tion Border-Line Personalities: A Do I add the humble little laugh I usually attach New Generation of Latinas Dish to the end of my sentence to let him know that of on Sex, Sass & Cultural Shifting. course I see the irony in the situation? We selected this reading because This will be the sixth...
Words: 9852 - Pages: 40
...Know title or name of person, Never met or exchanged info. Don’t know anything about the person who receives letter Don’t know anything about the person who receives letter Different Styles between Formal and Informal English The followingn examples illustrate the main difference between informal and formal English. Dictionary of Formal and Informal English TYPE | INFORMAL | FORMAL | Prep | About… | Regarding / Concerning | Idiom | Agree with… | Be bound by … | Conj. | And | As well as … | Idiom | Bearing in mind | Reference being made to … | Conj. | Because … | As a result of / Due to (the fact) … | Verb | Begin | Commence | Conj. | But | While / Whereas | Adj | Careful / Cautious | Prudential | Verb | Carry out | Effect...
Words: 17701 - Pages: 71
...inspired me, and a generation of students, to study the African past. At the School of Oriental and African Studies in London I was fortunate enough to have David Birmingham as a thesis supervisor. I hope that some of his knowledge and understanding of Lusophone Africa has found its way into this book. I owe an equal debt to Shula Marks who, over the years, has provided me with criticism and inspiration. In the United States I learnt a great deal from ]eanne Penvenne, Marcia Wright and, especially, Leroy Vail. In Switzerland I benefitted from the friendship and assistance of Laurent Monier of the IUED in Geneva, Francois Iecquier of the University of Lausanne and Mariette Ouwerhand of the dépurtement évangélrlyue (the former Swiss Mission). In South Africa, Patricia Davison of the South African Museum introduced me to material culture and made me aware of the richness of difference; the late Monica Wilson taught me the fundamentals of anthropology and Andrew Spiegel and Robert Thornton struggled to keep me abreast of changes in the discipline; Sue Newton-King and Nigel Penn brought shafts of light from the eighteenthcentury to bear on early industrialism. Charles van Onselen laid a major part of the intellectual foundations on which I attempt to build. I must also pay tribute to the late F.M. Maboko, who introduced me to the joys and tribulations of fieldwork; I hope that many of the concerns of the old miners weinterviewed have fotmd a place in this work. The long period of gestation...
Words: 178350 - Pages: 714
...посвящена выделению и классификации функциональных стилей. Книга содержит иллюстративный текстовой материал. Предназначается для студентов институтов и факультетов иностранных языков и филологических факультетов университетов. GALPERIN STYLISTICS SECOND EDITION, REVISED Допущено Министерством высшего и среднего специального образования СССР в качестве учебника для студентов институтов и факультетов иностранных языков |[pic] |MOSCOW | | |"HIGHER SCHOOL" | | |1977 | TABLE OF CONTENTS Page Предисловие к первому изданию……………………………………………………..6 Предисловие к второму изданию……………………………………………………..7 Part I. Introduction 1. General Notes on Style and Stylistics…………………………………………9 2. Expressive Means (EM) and Stylistic Devices (SD)………………………...25 3. General Notes on Functional Styles of Language……………………………32 4. Varieties of Language………………………………………………………..35 5. A Brief Outline of the Development of the English Literary Standard Language……………………………………………………………………..41 6. Meaning from a Stylistic Point of View…………………………..…………57 Part II. Stylistic Classification of the English Vocabulary 1. General Considerations………………………………………………………70 2. Neutral, Common Literary and Common Colloquial Vocabulary…………..72 3. Special Literary...
Words: 151690 - Pages: 607
...First edition 2000 Second edition 2001 Third edition 2002 Fourth edition 2007 Published by EnglishforResearch.com The Whole World Company Press, Cambridge, CB7 5EQ, England © Stephen Howe and Kristina Henriksson 2000–2007 Printed by Biddles Limited, King’s Lynn, England The authors hereby assert their moral rights to be identified as the authors of the PhraseBook. You may not remove or alter the authors’ names, publisher’s name, copyright notice, disclaimers or, from the digital version, the End User Licence Agreement. All rights reserved worldwide Copyright is reserved in English and all other languages and countries of the world. PhraseBook for Writing, EnglishforResearch.com, EnglishforStudents.com and EnglishforSchool.com are worldwide trademarks and/or service marks of The Whole World Company Limited. Microsoft and Microsoft Word are trademarks or registered trademarks of Microsoft Corporation. All other trademarks and registered trademarks are the property of their respective owners and are hereby acknowledged. Do not make illegal, unauthorized copies of the PhraseBook. The PhraseBook and digital version are protected by copyright law and international treaties. The publisher and authors have striven to ensure the accuracy and correctness of the PhraseBook; however, they can accept no responsibility for any loss or inconvenience as a consequence of use, information or advice contained in the PhraseBook. PhraseBook versions ISBN 978-1-903384-02-2...
Words: 48522 - Pages: 195
...c, s o c i o l i n g u i s tech n o g r a p h ia n d it, n e _ - r l l i s hL a n g u a gT e a c h i ni g i t s s o c i a lc o n t e x t o f f e r s h a n d i n t r o d u c ets e and learning on pe , , , a l - p s y c h o l o g i c a lr s p e c t i v e s T E S 0 L t e a c h i n g e l s I l e . . = . a n tl i t e r a t u r e n s e c o n da n g u a ga c q u i s i t i o nt. p r e s e n tE n g l i s ha n g u a gte a c h i n g o contexts' g, i c o . . a r i e t y f s p e c i f i n s t i t u t i o n a l e o g r a p h acn dc u l t u r a l p i e c e - h a v eb e e n s y a b . : . : i c l e s w h i c hi n c l u d e o t hc l a s s i c n d s p e c i a l lc o m m i s s i o n e d e l s - _ .. . , y c h o s e n n o e d i t e d o p r e s e ntth e m a i np r i n c i p l eo f E n g l i s ha n g u a gte a c h i n g ' t a y h r,e c o g n i ste e i n d i v i d u a l i to f s b : , 3 c u so n t h e r o l e sp l a y e d y t e a c h e r a n d l e a r n e r s g u i d a n c eo r s t u d e n t s ' f o i , j . a g e l e a r n e r ss u p p o r t e a c h e r sn t h e p r o v i s i o n f a c t i v e learners between interaction patterns of and negative bothpositive and =-.- r1g, examine :-,rteacherS. n - -ls o v e r a lu n d e r s t a n d io fg l n p u r R e a d eo f f e r s e o p l e n f a m i l i aw i t h r e s e a r cih t h i sf i e l da n r a l l o w i n t h em o r ee x p e r i e n c e d g e g l . = . us s u eis c o n t e m p o r a Ey g l i s ha n g u a gte a c h i nw h i l e r n n i s es h i s o r h e...
Words: 16629 - Pages: 67
...Specimen Papers and Mark Schemes for English Literature For first AS Examination in 2009 For first A2 Examination in 2010 Subject Code: 5110 Contents Specimen Papers Assessment Unit AS 2 Assessment Unit A2 1 Resource Booklet Assessment Unit A2 2 1 3 9 15 25 Mark Schemes Assessment Unit AS 2 Assessment Unit A2 1 Assessment Unit A2 2 29 31 61 95 Subject Code QAN QAN 5110 500/2493/0 500/2421/8 A CCEA Publication © 2007 Further copies of this publication may be downloaded from www.ccea.org.uk Specimen Papers 1 2 ADVANCED SUBSIDIARY (AS) General Certificate of Education 2009 English Literature Assessment Unit AS 2 assessing The Study of Poetry Written after 1800 and the Study of Prose 1800-1945 SPECIMEN PAPER TIME 2 hours INSTRUCTIONS TO CANDIDATES Write your Centre number and Candidate Number on the Answer Booklet provided. Answer two questions. Answer one question from Section A and one question from Section B. Section A is open book. INFORMATION FOR CANDIDATES The total mark for this paper is 120. All questions carry equal marks, ie 60 marks for each question. Quality of written communication will be assessed in all questions. 3 Section A: The Study of Poetry Written after 1800 Answer one question on your chosen pairing of poets. Heaney: Opened Ground Montague: New Selected Poems 1 John Montague and Seamus Heaney both write about the Irish past. Compare and contrast the two poets’...
Words: 25332 - Pages: 102
...Vietnam Copyright © 2010 by Oxford University Press, Inc. Published by Oxford University Press, Inc. 198 Madison Avenue, New York, NY 10016 www.oup.com Oxford is a registered trademark of Oxford University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. Library of Congress Cataloging-in-Publication Data The thief of time: philosophical essays on procrastination / edited by Chrisoula Andreou and Mark D. White. p. cm. Includes bibliographical references and index. ISBN 978-0-19-537668-5 (hardback: alk. paper) 1. Procrastination. I. Andreou, Chrisoula. II. White, Mark D., 1971– BF637.P76T45 2010 128'.4—dc22 2009021750 987654321 Printed in the United States of America on acid-free paper To Mike and Kaemon and Paul and Ree Acknowledgments We owe special thanks to the Centre for the Study of Mind in Nature for funding a workshop in New York City in the summer of 2008 for the contributors to gather and share ideas; Jennifer Hornsby and Olav Gjelsvik, the research directors of the Rational Agency section of CSMN, played an integral role in...
Words: 125542 - Pages: 503
...Frankenstein by Mary Shelley Key facts full title · Frankenstein: or, The Modern Prometheus author · Mary Wollstonecraft Shelley type of work · Novel genre · Gothic science fiction language · English time and place written · Switzerland, 1816, and London, 1816–1817 date of first publication · January 1, 1818 publisher · Lackington, Hughes, Harding, Mavor, & Jones narrator · The primary narrator is Robert Walton, who, in his letters, quotes Victor Frankenstein’s first-person narrative at length; Victor, in turn, quotes the monster’s first-person narrative; in addition, the lesser characters Elizabeth Lavenza and Alphonse Frankenstein narrate parts of the story through their letters to Victor. climax · The murder of Elizabeth Lavenza on the night of her wedding to Victor Frankenstein in Chapter 23 protagonist · Victor Frankenstein antagonist · Frankenstein’s monster setting (time) · Eighteenth century setting (place) · Geneva; the Swiss Alps; Ingolstadt; England and Scotland; the northern ice point of view · The point of view shifts with the narration, from Robert Walton to Victor Frankenstein to Frankenstein’s monster, then back to Walton, with a few digressions in the form of letters from Elizabeth Lavenza and Alphonse Frankenstein. falling action · After the murder of Elizabeth Lavenza, when Victor Frankenstein chases the monster to the northern ice, is rescued by Robert Walton, narrates his story, and dies tense · Past foreshadowing · Ubiquitous—throughout...
Words: 51140 - Pages: 205
...re tu ra li CAPE Modern te ng Languages Literatures nE e siniEnglish ur e at l er g it En sin ur e at er it L Caribbean Examinations Council ® SYLLABUS SPECIMEN PAPER CSEC® SYLLABUS,MARK SCHEME SPECIMEN PAPER, MARK SCHEME SUBJECT REPORTS AND SUBJECT REPORTS Macmillan Education 4 Crinan Street, London, N1 9XW A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 978-0-230-48228-9 © Caribbean Examinations Council (CXC ®) 2015 www.cxc.org www.cxc-store.com The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Design and Patents Act 1988. First published 2014 This revised version published 2015 Permission to copy The material in this book is copyright. However, the publisher grants permission for copies to be made without fee. Individuals may make copies for their own use or for use by classes of which they are in charge; institutions may make copies for use within and by the staff and students of that institution. For copying in any other circumstances, prior permission in writing must be obtained from Macmillan Publishers Limited. Under no circumstances may the material in this book be used, in part or in its entirety, for commercial gain. It must not be sold in any format. Designed by Macmillan Publishers Limited Cover design by Macmillan Publishers Limited and Red Giraffe CAPE® Literatures...
Words: 121889 - Pages: 488
