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Ibm Case Analysis

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Busmente, Dianne P.
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International Business Machines

Point of View: CEO of the company.

Problem: How can the company maintain its financial and operational standing despite of changing/repositioning their main business from a computer company to an IT services company?

SWOT Analysis

Alternative courses of actions:

Product development
Since IBM does spend for their research and development, they should continue it to invent and discover more useful software that will be used by majority of the people. By redesigning and improving their products and services, there would be a huge possibility that they will uphold their growing revenues and making their name even more known as one of the best IT companies by the public.

Market Penetration/Market Development
IBM should consider the different kind of people ideal to be their customers, by having their present and continuous developing products, they should continue and learn to penetrate their market, such as building and erecting more offices and branches from different part of the globe, though this may cause myriad of dollars and money for them, they can get it all back for the benefit will exceed the cost. The company will have a chance to cater more services and sell more of its products to different countries to different kind of people.

Recommendation:
Product Development

They should maintain its unique way of doing their research and development, like the way they have done their innovation jam whereas thousand of ideas were gathered. Moreover, it has a strong research and development capabilities as reflected to its being known to have more patents than any other American technology company. The company should produce and launched new products as well like that of Microsoft where in they introduced Xbox which is obviously a great product for it became popular especially

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