...International Business Machines Corporation (IBM) Name Institution Date Abstract The International Business Machines Corporation work to offer innovation on the global economy through its high value solution and the integrated technology of business model so that it can produce measurable results for its customers. This research study intends to bring out the implementation of IBM in different fields of competition, target market, product strategy, distribution, communication and pricing strategies and in comparison of its implementation in different countries. Introduction The international Business Machines Corporation (IBM) is an international technology corporation based in Armonk, New York, United States. The company manufactures and promotes hardware and software computer products and offers communications, hosting and consulting services with its diverse expertise ranging from nanotechnology to mainframe computers. The Main Line of Business of IBM The birth of the company dates back to 1911 through the a unification of three companies namely; the Computing Scale Company, the International Time Recording Company and the Tabulating Machine Company, thus the formation of the then Computing Tabulating Recording Company. The current IBM adopted its name from the earlier CTR in 1924 and was nicknamed the big blue because of the common use of blue color in its logo, packaging and products (Young et al, 2003). The 8th in ranking of the leading information...
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...IBM Reduces Energy Costs and Environmental Damages International Business Machines Corporation (IBM) is the world’s largest information technology (IT) corporation. Also known as “Big Blue”, IBM was formed as the result of a merger between the Tabulating Machine Company, International Time Recording Company and the Computing Company of America. The merger took place in 1911 and shortly after Thomas J. Watson Sr. came aboard (IBM, 2008). He is accredited with transforming IBM into a leader of innovation and technology. Currently IBM provides business, technology and consulting services to its customers. In particular they offer consulting, delivery and implementation services, enterprise software, systems, microelectronics and financing. Direct competitors of IBM include: Accenture, Hewlett-Packard, and Microsoft. Whalen (2010) states IBM’s operations expand globally to over 170 countries. IBM headquarters are located in Armonk, New York. General Environment Social Cultural - IBM’s reputation was previously based on control. “Big Blue” controlled the mainframe market (hardware, software and applications). Presently, IBM has the reputation as an enormous, innovative information technology company (Blankenhorn, 2005). Their reputation is no longer based on control but the quality is experienced by customers. Their expansion has reached not only mainframe customers, but customers and businesses across the entire IT market. It is the opinion of the customers...
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...corporation 1. Read more: http://www.ukessays.com/essays/business/business-environment-of-international-business-machines-corporation-business-essay.php#ixzz2zlzJOVvG Industry Overview and Principal Competitors Because IBM has a large diversified range of product and services, and is present in more than 170 Countries (IBM Form 10-K Annual 2010 Report, 2011) it ́s not easy to analyze the markets where it acts. Although, we can see some main competitors: Hewlett-Packard (HP) and Dell, each of these companies with a different focus area. Dell makes most of its money on PC and server hardware, while HP is more diversified as the leader in PCs and Imaging & Printing as well as offering IT services. Since IBM relies heavily on its Software and Services segment, it mainly competes with HP in the servers and IT services markets and with Dell in the servers and software markets. IBM is the leader in servers, IT services, and software. Also IBM leads HP and Dell in all measures of profitability, largely because IBM is focused on high-margin sectors such as services and software and has gotten out of the thin-margin PC business, in which HP and Del lare still heavily involved. In addition to HP and Dell, IBM also competes with smaller IT consulting firms such as Accenture. However, IBM leads these companies by a large margin in terms of revenue, profitability, and scale as we see on the next table. Finally, we put the data of Microsoft because it can permit us compare IBM...
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...1. Case Background International Business Machines (IBM) was founded in 1888 as “Herman Hollerith and the Tabulating Machine Company”. It is an American multinational technology and consulting corporation. It manufactures and markets computer hardware and software. Thirty Six years after, the name of the company was changed to IBM Corporation. IBM was also known as the big blue. It ranked among the “Worldwide Top 20 Semiconductor Sales Leaders”. Some of the awards and recognition received by IBM are the following: 3 Noble Prizes, 4 Turing Awards, 5 National Medals of Technology and 5 Medals of Science. In July 2007, the company dealt with Spanish utility Iberdola, one of the world’s largest producers of renewable energy. The contract w/c amounts to $84.4 million will open an Innovation Center at Iberdola in Salamanca, Spain. The center will develop new information technology and provide services for the utility. Further, IBM will create a Global Center of Excellence for Nuclear Power in France to develop software and consulting services for the design, construction and operation of nuclear power plants. For the quarter ending 30 September 2007, IBM’s revenue increased by 7%. The increase came from Global Technology Services segment and higher sales from Software and Global Business Services segments. 2. 2a. General Environment Analysis: |GENERAL ENVIRONMENT FORCES |OPPORTUNITIES |THREATS ...
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...organizations, periodic performance appraisals are a formal method of evaluating employee work and determining merit increases. Noe, Hollenbeck, Gerhart and Wright (2003) suggest there are three key aspects of the performance appraisal process: (1) establishing mutual goals and objectives, (2) using a valid and objective measurement method, and (3) linking employee performance to compensation. This case study will define the performance appraisal process, these three aspects of performance appraisals, discuss their importance, and illustrate their general impact upon the organization. Finally, specific company examples will be offered to demonstrate how these appraisal steps are practiced at Hewlett-Packard, New York Life Insurance, and IBM. Establishing Mutual Goals and Objectives at Hewlett-Packard According to Noe et al. (2003), many companies establish goals and objectives as a means of communicating desired employee performance targets. The authors suggest that company interests can only be achieved when those interests are aligned with the skills and energies of the individual employee. A process of negotiation and compromise must occur between management and the employee in order to define specific standards of performance that match both corporate goals and individual abilities and interests. Noe et al. go on to report that mutual goal setting is an essential first step in the performance appraisal process and is required to provide a foundation for assessing both...
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...Jeopardy! FPO Virginia M. Romett y Chairman, President and Chief Executive Officer $59 21% $108 10% $32 $30 2000 2013 2000 2013 $16.28 2000 2013 2015 IBM will remain a leader in high-performance and high-end systems, storage and cognitive computing, and we will continue to invest in R&D for advanced semiconductor technology. The second challenge involves the world’s growth markets. While IBM’s growth in Latin America and Middle East and Africa was strong, enterprise spending slowed in other key growth markets. We are intensifying focus on new growth opportunities. Overall, the opportunity in the world’s growth markets remains attractive. On being essent ial As we have learned throughout our history, the key to success is getting the big things right, innovating and investing accordingly, and challenging our organization, operations and especially our culture to adapt. I am deeply proud of the global IBM team for bringing us here, and I am grateful to you, our shareholders, for your unwavering support. I hope you share our excitement about your company’s path and the shared opportunity we have, together, to build a brighter future on a smarter planet. Virginia M. Rometty Chairman, President and Chief Executive Of cer When you do all those things, you do more than stay abreast of change. You lead it. You invent entirely new capabilities— such as cognitive computing and Watson. You translate these innovations into sustainable economic value—such as building...
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...Lou Gerstner was entrusted by IBM to take a faltering business and turn it into the multi-billion dollar corporation that it is today. In the early 1990’s, IBM sales were declining at a rate, which would undoubtedly force the company into bankruptcy. This trend was largely caused by IBM’s lack of diversification and primary focus on building and selling computer systems with an emphasis on mainframes. As new corporations began to flood the market with cheaper versions of IBM’s computers, the Board of Trustees recognized the need to alter their strategic plan to ensure IBM would remain in the forefront of the computer industry (Allen, Attner, & Plunkett, 2013, p. 124-125). Gerstner knew the value of service and returning customers, and with these ideals he created a new branch of IBM which would focus on specific problems for each of their customers. The new IBM would help customers with everyday tasks such as shipping, purchasing, networking, and marketing. Gerstner realized that IBM’s true potential was deeply imbedded in its strengths, which were research and integrated computers. Within about 1 year of Gerstner taking charge, IBM developed software which would allow computer systems to “talk” or network, and this change would cement IBM’s fate and allow the computer giant to remain at the top of the industry (Allen, Attner, & Plunkett, 2013, p. 124-125). Questions 1. Work with another student to answer the following questions. What strategy changes did...
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...MARQUIS ROSABETH MOSS KANTER IBM: The Corporate Service Corps In February of 2009, Kevin Thompson, program manager for the IBM Corporate Services Corps sat down with Stanley Litow, Vice President of Corporate Citizenship and Corporate Affairs, and Robin Willner, Vice President of Global Community Initiatives at IBM. They had recently received the results of an independent evaluation of the first 100 participants in IBM’s new employee leadership development program called the Corporate Service Corps (CSC). The CSC was an international community service assignment for high-potential IBM employees and 2008 was its pilot year. 11 teams of IBM’s best global employees had been deployed to work for local partners, frequently non-governmental organizations (NGOs), in locations such as Ghana, Tanzania, Romania, Philippines and Vietnam. Each team had worked for a month on projects as diverse as digitizing the supply chain of the Ghanaian handicraft sector to establishing a strategic plan for the Davao City Chamber of Commerce in the Philippines that would maximize job creation among locally owned small businesses. IBM had high hopes for this program, both as a way to deliver social value to emerging markets, but also as an important strategic business initiative. As globalization had proceeded, IBM CEO Samuel J. Palmisano had focused extensively on making global integration successful and how the new business environment would require globalizing IBM from the “bottom-up.” The CSC was...
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...IBM Global Business Services Human Capital Management Achieving success in a globally integrated world: Enabling an adaptable workforce 2 You’ve remodeled your supply chain. Optimized your IT infrastructure. Overhauled your financials. But you’re still not getting the results you expect. So what’s missing? Like many companies, you may be overlooking your most valuable asset: your people. While human capital is an organization’s single largest resource, many companies don’t utilize their workforce to its fullest — even when they’ve been successful in maximizing other strategic business areas — leaving a huge opportunity untapped. By looking to the workforce to improve enterprise adaptability, innovation and productivity, corporate leaders can differentiate their businesses and stay ahead of the competition. Yet, to achieve true differentiation, companies must develop a more responsive, flexible and resilient workforce by finding better ways to source talent, allocate resources across competing initiatives, measure performance and build vital capabilities and skills. This requires developing programs that focus on workforce performance, identifying and employing talent globally, working collaboratively to accelerate change, generating innovation and producing measurable business results — now and into the future. 3 Providing solutions based on solid research IBM’s Global Human Capital Study 2008, which reflects the insights of over 400 senior executives...
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...Let’s build a smarter planet Kraft Australia explores a new frontier of customer understanding through advanced analytics. Overview ■ The Need With Australian demographics changing, Kraft Australia saw the need to change its longtime branding campaign for its much loved Vegemite product. To get it right, Kraft needed a deeper and more insightful view of how consumers viewed—and used— Vegemite that it could rely on to tailor its branding message. ■ The Solution Kraft engaged IBM to provide Kraft Foods Australia is a subsidiary of Kraft Foods, the second largest branded food and beverage company in the world. Established in 1926, Kraft Australia is headquartered in Melbourne and has sales revenue of over A$650 million. The company’s flagship brand—Vegemite—has long been considered an Australian national icon. its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of usergenerated content to paint a fresh picture of what its customers are thinking and saying. ■ Key Benefits — Ability to identify market opportunities at a very early stage — Ability to detect—and respond to—threats to Kraft’s brands and corporate reputation — Ability to increase sales and customer loyalty through more targeted brand advertising campaigns For all the diversity in the worldwide consumer products market, the most successful companies...
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...worst year in its history. A lot of people chalk that up to the recession and the “dot-com bubble.” They seem to believe that when the economies of the world recover, life in the information technology industry will get back to normal. In my view, nothing could be further from the truth. Lou Gerstner, IBM Annual Report, 2001 In 1990, IBM was the second-most-profitable company in the world, with net income of $6 billion on revenues of $69 billion, and it was completing a transformation designed to position it for success in the next decade. For the world leader in an industry that expected to keep growing spectacularly, the future looked promising. But all was not well within IBM, and its senior executives realized it. “In 1990, we were feeling pretty good because things seemed to be getting better,” one executive remarked. “But we weren’t feeling great because we knew there were deep structural problems.” Those structural problems revealed themselves sooner than anyone expected and more terribly than anyone feared. Beginning in the first quarter of 1991, IBM began posting substantial losses. Between 1991 and 1993, IBM lost a staggering $16 billion. In April 1992, John Akers, IBM CEO from 1985 to 1993, vented his frustrations during a company training program. His comment, “People don’t realize how much trouble we’re in,” made its...
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...The Journey of (IBM) International Business Machines Executive summary: The current Proposal intended to describe what IBM has faced in its journey and how it overcame those problems, which it was unprepared in the first place. To discuss the Success Story of IBM (International Business Machines) and journey through some easy and some tough winters. The focus will be on the problems. Introduction: IBM is one of the world’s largest rapid growths IT Company in terms of revenue, which listed in fortune 100 IT companies.IBM has produced different products, which related to software and hardware and produced custom designed microchips. By producing low cost products, IBM has rapid growth with long-term success, which attracted the investors and competitors. The head quarters were located in New York. In 2012, it has ranked 2 largest US firm for having highest numbers of employees nearly 433,362 by fortune. They have developed a wide range of software development tools, which helps to manage business process etc. IBM has first started its invention in 1914 called Hollerith, which was a part of computing -tabulating- recording company later the company known as IBM. (Rouse, 2006) Background: ...
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... Introduction: 4 1.1. Organization (IBM) brief: 4 1.2. Services provided by the organization: 5 2. Employee management in the organization: 5 2.1. Technologies invented and business: 5 2.2. Various collaborations: 7 2.3. Implementation of knowledge management strategy: 7 2.4. Post implementation analysis: 8 3. Potential application: 8 3.1. Communities of practices within the company: 9 3.2. Organizational influences: 10 3.3. Community evolution in IBM Global Services: 10 3.4. Patterns followed: 11 4. Conclusion: 12 References: 13 1. Introduction: Knowledge management (KM) is group of processes that concerns the creation, distribution and consumption of knowledge. It’s a broad topic and is not only a technological strategy. It mainly governs the whole process of discovery and formation of knowledge. KM balances and increases other managerial initiatives such as total quality management (TQM), business process re engineer (BPR) and organizational learning providing a latest and urgent focus to continue competitive spot (Abrahamson, 2003). In order to serve the customers well and remain in the business knowledge management should be applied. But none of it would be possible without a continuous focus on formation, updating, accessibility, quality and the use of knowledge by all the staff and teams at work. 1.1. Organization (IBM) brief: The International Business Machines Corporation, commonly known as IBM is a multinational company and consulting...
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...The Big Idea hbr.org Scott D. Anthony is the managing director of Innosight Asia-Pacific and the author of The Little Black Book of Innovation (Harvard Business Review Press, 2012). The New Corporate Garage Illustration: otto steininger Where today’s most innovative—and world-changing—thinking is taking place by Scott D. Anthony Quick: List the big companies that have launched paradigm-shifting innovations in recent decades. There’s Apple—and, well, Apple. The popular perception is that most corporations are just too big and deliberate to produce game-changing inventions. We look to hungry entrepreneurs—the Gateses, Zuckerbergs, Pages, and Brins—instead. The rise of fast, nimble, and passionate venture-capital-backed entrepreneurs seems to have made slow-paced big-company innovation obsolete, or at least to have consigned it to the world of incremental advances. But Apple’s inventiveness is no anomaly; it indicates a dramatic shift in the world of innovation. The revolution spurred by venture capitalists decades ago has created the conditions in which scale enables big companies to stop shackling innovation and start unleashing it. September 2012 Harvard Business Review 45 The Big Idea The New Corporate Garage Three trends are behind this shift. First, the increasing ease and decreasing cost of innovation mean that start-ups now face the same short-term pressures that have constrained innovation at large companies; as soon as a young company gets a whiff of success...
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...International Business Machines, abbreviated IBM and nicknamed "Big Blue" (for its official corporate color) was incorporated in the State of New York on June 16, 1911, is a multinational computer technology and IT consulting corporation headquartered in Armonk, New York, United States. Now, the chairman and CEO of IBM Company is Samuel J Palmisano. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM has been well known as one of the world's largest computer companies and systems integrators. With over 388,000 employees worldwide, IBM is one of the largest and most profitable information technology employers in the world. IBM holds more patents than any other U.S. based Technology Company and has eight research laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals in over 170 countries. IBM employees have earned Five Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science. IBM competitors IBM's main competitors are Hewlett-Packard Company (HPQ) and Dell (DELL) but each of these companies has a different focus area. Dell makes most of its money on PC and server hardware, while Hewlett-Packard is more diversified as the leader in PCs and Imaging & Printing as well as offering IT services. Since IBM relies heavily on its Software and Services...
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