...Making a dream into reality, we would like to present our business plan for Kyle’s Ice Cream Shop. This business plan will provide business structure, service, staffing, and accounting plans for your consideration. Kyle’s Ice Cream Shop will be a family owned business. The business will be run by owner (April Hoosier), therefore making it a sole-proprietorship. Starting a small business such as an ice cream shop that we prefer to keep as a family owned business we feel it is in the best interest of our family and community to keep it a sole proprietorship. The town of Phoebus is a small community, which will also help in keeping it a sole proprietorship. Kyle’s Ice Cream Shop will be the only ice cream shop in Phoebus, CO. Aiming toward family relationships, and building family time for our community. Kyle’s Ice Cream Shop will offer a wide variety of ice cream flavors, flavored cones, toppings, and mixtures. Ice Cream cakes will also be handmade and available to customers for purchase. Kyle’s Ice Cream Shop will offer eat-in, take out, and drive through services. Hours of operation will follow with the community needs and requests, also taking into consideration to the school hours and days of service. Kyle’s Ice Cream Shop will offer jobs to high school students. Offering jobs to high school students will allow for low labor rates and hours being used. Also offering jobs to students will help to teach financial stability, responsibility, and independence to students...
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...Business Processes and Functions Business processes and functions are very important for every company of their business. Functions are things that the organisation does such as production, sales, marketing, research and billing. Businesses have organised themselves around their functions, and functions divisions fail to recognise that many of the business processes that operate crow that artificial boundaries thus created. Business processes are the way that how to do and achieve the business functions. Business process is a set of related activities that collectively realise a business goal, and is a collection of related, structured activities that produce a specific service or product for the final consumer. Business processes also are valuable business assets, and companies need manage and maintain these business processes in the same way as any other assets, such as plant and machinery. Business processes can be divided into three types, which are management processes, operational processes, and supporting processes. Business processes are analysed by mapping of processes and sub-processes, which have their own attributes, down to activity level. Business processes are designed to add value for customer to increase effectiveness and efficiency. Business process orientation is a recent development in organising and can be described in term of an organisation that is oriented towards processes, customers and outcomes as opposed to hierarchies. A business process oriented...
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... 1.3 Industry Analysis 5 1.4 Market Analysis 6 1.5 Marketing Plan 6 1.6 Management Team and Company Structure 6 1.7 Operations Plan 7 1.8 Financials Projections 7 1.9 Funding Sought 7 2.0 Company Description 8 2.1 Introduction 9 2.2 Company History 9 2.3 Slogan 9 2.4 Motto 10 2.5 LOGO 10 2.6 Mission 11 2.7 Vision 11 2.8 Funding Sought 11 2.9 Legal status and ownership 11 3.0 FEASIBILITY ANALYSIS 12 3.1 Introduction 13 3.2 PRODUCT FEASIBILITY 13 3.3 INDUSTRY / MARKET FEASIBILITY 14 3.4 Organizational Feasibility 14 3.5 Financial Feasibility 15 4.0 INDUSTRY ANALYSIS 17 4.1 INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 6.0 MARKETING PLAN 33 6.1 Overall Marketing Strategy 34 6.1.1 Positioning 34 ...
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...SCHOOL OF BUSINESS STUDIES aCADEMIC YEAR 2012/2013 ABDM3313 ENTREPRENEURSHIP BUSINESS TITLE: Food & Beverages Industry (I-Cream) Programme : DBU2 Tutors name : Mr. Lai Mun Keong Submission date: 7th March 2013 NAME STUDENT ID 1) Tong Wai Teng 11WBD06837 2) Chong Hui Myn 11WBD02755 3) Siow Wern Chie 11WBD05161 4) Say Kui Xiang 11WBD04783 Table of Content 1.0 Executive Summary 2.0 Business Description 2.1 The Management Team 2.2 Vision 2.3 Mission 2.4 Goal 2.5 Objective 3.0 Industry Analysis 3.1 Politic 3.2 Economic 3.3 Social 3.4 Technology 4.0 Market Analysis 4.1 Target Market 4.2 Customer’s needs and wants 4.3 Competitor analysis 5.0 Marketing Plan 5.1 Price 5.2 Promotion 5.3 Place 5.4 Product 6.0 Financial Projections 6.1 Start-up expenses 6.2 List of Assumption 6.3 Pro Forma Cash Flow Statement 7.0 Reference 8.0 Appendix 1.0 Executive summary I-Cream will be entry to the food industry as a dessert and introduce to everyone of the ice-cream made with a high-tech technology. Nowadays, every business is talking about technology and wishes to produce a product in a healthy way and made with technology. I-Cream is talking about an ice-cream made with a high technology and could be made on the spot according to consumer flavor or favorite. I-Cream target market focus on everyone includes senior citizens...
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...Unique Selling Point ❖ Ownership (Personal Requirements) ❖ Skills that are required ❖ Monitoring my business to effectiveness 3. PESTLE Analysis Pages 9-11 4. Market Research Pages 12-22 ❖ Primary Research ❖ Secondary Research ❖ Competitive Analysis 5. Market Planning (The Marketing Mix) Pages 23-26 ❖ Product ❖ Price ❖ Promotion ❖ Place 6. Legal Status Pages 27-29 ❖ Laws and Regulations ❖ Food and Safety Health Regulations 7. Financial Plan Pages 30-34 ❖ Operating and Start-up costs ❖ Cash Flow Projection ❖ Profit and Loss Account ❖ Financial Analysis 8. Growth and Expansion Plan (5 Year Future Plan) Pages 35-37 Executive Summary Business Name: Fresh Creams Owner/Sole Trader: Mr Kaan Polat Fresh creams are an ice cream parlour that sells freshly made premium ice cream and sells this in many different flavours. Fresh creams will also include hot/cold fresh sandwiches, hot beverages and smoothes. The hot beverage products will include a range of espressos...
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...Abstract This report focuses on the United States-based ice cream producer, Dreyer’s, Inc., which used to be the largest ice cream company in America. In order to consolidate the ice cream industry, Rogers and Cronk, CEO of Dreyer’s, carried out some advancing operation philosophies including the launch of a strategic plan named the “Grand Plan” in the year 1994. The report gives a description of the expectations of the “Grand Plan” and their company culture in details and demonstrates why they are unlikely to be implemented successfully. Therefore, the 4 years from 1994 to 1998 witnessed a dramatic sales performance downturn. After analyzing the strategies and the industry situation, it appears that both the internal and external problems, such as the huge spending of the Grand Plan, fierce competition among rivals and increased costs raised by raw material prices, etc. led to Dreyer’s failure. Based on the findings, this report gives recommendations on portfolio restructuring, corporate restructuring, product diversification, and stakeholder conciliation. The aim is to help Dreyer’s manage through the current crisis and establish a firm ground in the market. Introduction Dreyer’s grand ice cream company was founded in 1928 by William Dreyer and Joseph Edy, and used to be one of the leading ice cream manufacturers and distributors in the United States. Its highest market share once achieved 14.8% of the entire ice cream category. In 1994,T.Gary Rogers, the chairman of...
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...Chinese market entry strategy for the Turner’s Ice Cream Introduction This report sets out to analyse the selected UK ice cream manufacturer – the Turner’s strategy to entry to China’s ice cream market. It uses SWOT analysis approach analyses the company’s strengths, weaknesses, opportunities, and threats. The report has identified a general marketing entry strategy which will help the company developing new market effectively. It contents the introduction of the Turner’s company in brief, the Chinese ice cream market, the SWOT analysis and the suggested marketing entry strategy. The Turner’s Ice Cream in brief The Turner’s Ice Cream was founded in 1950. Two years later, “Verona” rang of flavoured ice cream was introduced. By 1960, the company had over 30 outlets along the south coast of England, and by 1988, there were 250 Turners’ shops around the UK. The company has recently launched a franchise option, and there are now 14 franchisees operating near key tourist centres in England, Scotland, and Wales. Turner’s ice cream has justifiable acquired a high quality, upmarket image, and the company has continued to emphasise traditional values, traditional products, and traditional ingredients. From 2004 to 2006, the company’s sales stood at around 1.5 m GBP, trading profit reached 1.1 m GBP. The company’s profile looks OK, but there is no doubt that times are getting harder. The UK ice cream market previously is dominated by three large players – Walls, Lyons, and...
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...Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely would, for example the ice cream range for the children would be entirely different from that for the teenagers or for that matter adults. Or, for those who like to have ice cream in peace, there are a number of ice cream parlors that are opening shop. But did you know that a 100 ml scoop of your favorite ice cream that you ordered may contain upto 50% air! This makes the business a highly profitable venture to get into – sometimes, the profits can go upto 100%! However, there are several challenges to this business as well. In this story, DARE attempts to find out the dynamics of the business. The Ice Cream Industry: An Overview Looking at some industry facts first. In 2007, the global market of ice creams was pegged at $61.6 billion in terms of retail...
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...marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as...
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.......................................................................................................... i Table of Contents............................................................................................................................................ 1 Introduction .................................................................................................................................................... 2 Background..................................................................................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ............................................................................................................ 4 4.4 Pricing in Ben & Jerry's........................................................................................................................... 5 4.5 Market Segmentation............................................................................................................................... 6 4.6 Market Demand .........................................................................................................................................
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...BUSINESS PLAN ASSIGNMENT FARMER’S ICE-CREAM -A private natural start-up A Venture by: Subhadra Venkateswaran (16) Sukriti Tolani (19) Susheel Kumar (21) Suvash Kumar (22) MA. Social Innovation and Entrepreneurship TISS, Tuljapur OUR VENTURE India is a developing country, which promotes innovations and experiments are welcome. In this developing country, we are faced with a lot of problems every day. With initiatives trying to fight the prevailing poverty and unemployment, there are also problems on increasing health issues in the country. We aim at reducing the increasing health issues in the society by providing completely healthy and pure Ice-creams. The ice-creams will be completely sugar free and natural. Health care is the foremost thing...
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.......................................................................................................... i Table of Contents............................................................................................................................................ 1 Introduction .................................................................................................................................................... 2 Background..................................................................................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ............................................................................................................ 4 4.4 Pricing in Ben & Jerry's........................................................................................................................... 5 4.5 Market Segmentation............................................................................................................................... 6 4.6 Market Demand .........................................................................................................................................
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...The case in hand, Compagnie Du Froid, S.A., analyzes the company’s three regions (France, Italy and Span) and their regional manager’s business performance against the set profit plan for FY 2009. Additionally, the case also raises the question of whether the traditional approach of paying 2% of corporate profit as bonus will work or not. The situation is that the thee different regions have three different actual return figures and there are several first time situations that Jaques Trumen, CEO and major shareholder of Compagnie du Froid, S.A., is facing. The points in FY 2009 that grabbed our attention are: a) Spain posted a dismal performance that effected the overall corporate performance b) France had done extremely well with over 20% growth from previous year c) Italy region met all the set profit goals (targets) and was able to expand further d) The company had done inter transfer of goods between two regions, from France to Spain, based on cost plus method of transfer pricing e) France entity had expanded into a new venture of distribution arrangement, which was not a part of Compagnie’s core business All the above factors along with the unique circumstances that led to Spain’s dismal performance call for right criteria to be developed to assess the three entities business performance in-place of the current profit plan. Evaluation of each of three businesses and their respective managers are given below: Spain: The financial reports suggest that the...
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...Suppliers of Sweet Snow provides for items ranging simple nuts coatings, and other basic raw materials to high tech ice cream processing machines. Almost all ingredients are supplied by foreign suppliers. The main ingredients such as milk powder, nuts, chocolates, sticks, tetra packs, various essences and flavors are imported from Australia, New Zealand, UAE and Dubai. Machines are imported from Denmark, Italy and Switzerland. An important note on suppliers is made here by the Sweet Snow’s Marketing Manager. According to him, local suppliers are far less reliable than foreign suppliers both in terms of quality of goods and the kind of services they provide. Foreign suppliers are more reliable, professional and devoted to commitments. Such is its faith on foreign suppliers that Sweet Snow imports all items though it is time consuming and there are costly import related formalities. Marketing intermediaries: The main function of the distribution unit of Sweet Snow is to create a sequence of effective network so that an important strategic edge over competing channels are created and ensure a continuous flow of its products to the ultimate consumers – target market. The activation of the distribution channels proceeds from their factory at Mirpur in Dhaka and ends at the retail outlets stretched all over the country with a long fleet of refrigerated vans. After production, ice cream products are stored at the central warehouse of the factory at a temperature between –30 0 degree to -350 centigrade...
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...EXECUTIVE SUMMARY Heaven is a type of indulgent ice cream which target market is women in the age of 30-45 years old. This segment of Australian population is 2.35 million people, what is meant is that this is still a potential market for Nestlé Australia Ltd to gain more market share. In addition, the percentage of growth of impulse ice cream increased by 14.4% over a period of 5 years from 2003 to 2008 and is expected to go up to 15.1% in 2011. This proportion will contribute to an incline of 1.5% of total volume growth of ice cream market. Based on data about market share, market growth rate and BCG matrix, current position of Heaven‟s ice cream is question mark. To move its position to star, market penetration strategy has been applied. Marketing objectives of Heaven from 2009 – 2011 are defined below: To increase unprompted awareness of consumers about Heaven brand name from 12% in 2006 (The Media Federation of Australia, 2009) to 30% in 2011. To grow market share from 4.0% in 2008 to 4.8% in 2011 To increase sales revenue from A$ 43.8 million in 2008 to A$ 62.9 million in 2011 To achieve these objectives, marketing strategies has been suggested. Heaven is positioned as a kind of indulgent and luxurious ice cream with an affordable price – A$ 8.39 for each multipacks. In 2009 – 2010, there is an increase in communicating in order to attract more customers as well as gaining unprompted awareness of them through advertising campaigns, sponsorship, in-store communications...
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