...Beano's Ice Cream Shop By Todd A. Finkle Adapted from an Entrepreneurship Theory & Practice Article Terry Smith has spent the last six months preparing to purchase a Beano's Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beano's. Then, Harris gave Smith a partnership proposal. As the case opens, Smith is evaluating the partnership proposal. His three choices are: to accept Harris's partnership proposal, to make a counter proposal, or to try to find a new partner. Two months ago, Terry Smith had been so confident that he would soon own his own Beano's Ice Cream franchise, that he had put an "I LOVE BEANO'S ICE CREAM" bumper sticker on his Honda. As he looked at it now, he noticed how faded it had become in such a short time. He wondered if in fact it had been a short time—or a lifetime. Until recently, Smith had rarely second-guessed himself. After carefully researching an issue, he would base his decision on the facts and then proceed—without looking back. Now, however, he knew he had to put all of the momentum from the past six months to one side. He had to forget about the months spent investigating franchises, selecting Beano's, writing his business plan, and looking for financing. He had to forget about the fact that he had found only one prospective partner who could finance the deal—Barney Harris—and...
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...Promotional mix 8 7. Conclusion 9 Reference 1. Introduction 2.1 History Haagen-Dazs was founded in 1961 by Reuben Mattus and his wife, who helped his mum to sell ice-cream from a horse-drawn wagon in the crowded street in New York when he was young. At the very beginning, Haagen-Dazs only had three flavors ---- coffee, vanilla and chocolate, and can only be bought in gourmet shops in New York City. Because of the fantastic creamy and rich taste, Haagen-Dazs became more and more popular in the east coast of the United States. In 1976, after Mattus’ daughter opened the first Haagen-Dazs shop, Haagen-Dazs shops had expanded rapidly across the country. The Pillsbury Company bought Haagen-Dazs brand from Mr. Mattus in 1983, and then the Grand Metropolitan bought Plillsbury Company in 1989 implied Haagen-Dazs was controlled by a European company and began to expand its European market. Nowadays, Haagen-Dazs ice-cream is sold in 50 countries and the logo of Haagen-Dazs even become a symbol of super-premium ice-cream. Through over half-century development, Haagen-Dazs creates various frozen dessert to customers besides ice-cream, and build the Haagen-Dazs brand successfully. 2.2 SWOT analysis strength | weakness | * Long history...
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...Nick Yacovazzi When people think of ice cream some typical memories come to mind such as warm summer days, wearing shorts, and laying out by the pool to name a few. However, for the artisan ice cream phenomenon called Jeni’s Ice Cream is not bound to these, for they have a line out the door every night even when it is below freezing outside. The rapidly expanding business has stores in over for states from the Midwest to the Southeast. The company prides itself on its diversity, organic, local atmosphere, and cultured characteristics, boasting that, “We create ice creams we fall madly in love with, that we want to bathe in, that make us see million-year-old stars. We devour it out of Mason jars, coffee mugs—whatever we can get our hands on. Handmade American ice cream = Bliss with a big B. Every single thing we put in our ice cream is legit. Generic chemist-built ice cream bases and powdered astronaut-friendly gelato mixes? No, ma’am. We build every recipe from the ground up with luscious, grass-grazed Ohio milk. With that exquisite base, we explore pure flavor in whatever direction moves us at any moment, every day, all year.” For our industry analysis, we will discuss the history of Jeni’s Ice Cream, what makes the company so unique from other competitors, a macro analysis of their stores and distribution, as well as the ice cream industry as a whole, and the future of this highly successful entrepreneurial firm. The company was founded by Jeni Bauer, a former student...
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...Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere. As a teen, Irv worked in his father's ice cream store. During World War II, Burt was a Lieutenant in the U.S. Navy and produced ice cream for his fellow troops. When the war was over, the two entrepreneurs were eager to capitalize on America's love of ice cream. They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins. As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry. In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased...
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...global chain of ice cream by Burt Baskin and Irv Robbins founded in 1953, through the merger of its ice cream parlour in Glendale, California. He claims it is the world's largest chain of specialty ice cream shops, with more than 5,800 locations, 2800 located in the United States Baskin-Robbins sells ice cream in over 30 countries. The company is in Canton, Massachusetts, USA.Baskin-Robbins ice cream parlours started as separate companies, Burt Baskin and Irv Robbins; Burt owned ice cream parlour and Snowbird Ice Cream. Snowbird Ice Cream featured 21 flavours, a new concept at the time. If companies were consolidated in 1953, this concept grew 31 flavours. Baskin-Robbins is known for its "31 flavours" slogan which is presented in the logo, pink. The idea, as many came from the advertising agency Carson-Roberts (later Ogilvy & Mather) in 1953 under the motto "Count the Flavours, Where flavour counts." It was also more than 28 flavours, so famous in the Howard Johnson restaurants. In addition, the number 31 was chosen for a client can have a different flavour every day of every month. Burt and Irv also believed that people should be able to sample flavours until they found one they wanted to buy hence the iconic small pink spoon. Baskin-Robbins, which opened its first store in China in 1993 in Beijing, competing with rivals such as rising Dairy Queen ice cream, Haagen-Dazs,TCBY,Taiwan ice town,sprinkle,romana,new Zealand icecream,tiamo,yogen fruz etc, whose shops emerged outside...
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...in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Table of contents Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Topic Executive Summary Background of the organization Objectives and Limitations of the study Industry Snapshot Market Share of Ice-Cream Brands Introduction on Ice Cream Industry Current market scenario Future of Ice Cream Market in India SWOT Analysis of Amul Ice Cream Monitoring & Enhancing sales Research Methodology Findings Conclusion Recommendations Other Findings Marketing Strategy Other Recommendations Annexure Page 7 9 14 15 16 17 18 19 19 21 29 32 50 52 53 55 56 58 http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Executive Summary The first phase of the project aimed at enhancing sales of Ice-creams and promotion for Amul. In order to execute the same, initial activities included visiting the outlets, recording the existing volume of sales & analyzing the emerging patterns in ice-cream consumption. This helped in arriving at important conclusions regarding which flavors were popular, problems faced by the retailers, points of contention between the retailers & Distributors, issues encountered by the consumers and which outlets were the most popular. Following this, strategies were devised in order to carry out the first part of the project...
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...Barry’s Creamery Business Proposal Description: Barry’s Creamery will be a sit-in ice cream shop located in the heart of downtown Halifax. Barry’s will offered ice cream made in store, and customers will be able to dispense their own ice cream, select their own toppings, and prepare the ice cream toppings themselves. Barry’s ice cream will be sold by weight. Globalization Globalization is one way to lower our costs and participate in the global economy. Barry's will be importing its soft ice cream machines from Saniserv in the United States. The Saniserv Company has been manufacturing ice cream machines “since 1929” (Saniserv, 2013, para.2) and their products are of high quality and low price. Our absolute advantage is that we can get lower price machines of higher quality machines from the United States compared to ice cream machine companies in Canada. Business Structure A general partnership will be used for Barry’s creamery: this enables all the partners to share in the management and profits. Each partner can act on behalf of the business, but every partner is liable. The partnership allows for more capital and easy start up: furthermore, the business will not have to pay income taxes. There are some disadvantages, including unlimited liability as well as rules between the partners. These issues will be addressed in the Partnership Agreement (“Partnership Agreement”, 2013) see Appendix C, in hopes to have a smooth running business maximizing all the benefits...
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...BASKIN ROBBINS INNOVATIVE MARKETING Baskin-Robbins was a manufacturer and seller of premium quality ice cream in a variety of unique flavours. The first Baskin-Robbins store was first set up in California in the 1940s soon after the Second World War. The company quickly expanded to other states in the US and various countries around the world. Over the years, Baskin-Robbins developed over 1000 ice cream flavours along with other novelties like milk shakes, smoothies, cakes, etc. In the summer of 2003, Dream Works Pictures Ltd. released their animated children's movie; Sinbad: The Legend of the Seven Seas. To promote the release in an innovative way, the studio tied up with Baskin-Robbins, a well known ice cream chain in the US. As part of the promotion campaign Baskin-Robbins developed a range of ice creams and novelties based on the theme of the movie. Ice cream flavors like Sinbad's Triple Punch Sherbet, Deep Blue Menace Sundae, and a Sinbad themed freeze frame cake were brought out by the company. The flavors effectively captured the ethos of the movie and generated immense publicity for both partners. The summer of 2003 was the third summer in which Baskin-Robbins had taken up the promotion of a Hollywood movie. "We've translated Sinbad's courageous spirit into a bold new line-up of flavors and desserts," said Joe Adney, (Adney) senior director of marketing at Baskin-Robbins. Analysts felt that Baskin-Robbins had hit upon a novel way of partnering for mutual benefit as the...
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...15-17 9. CONCLUSION…………………………………………………………. 17 10. LIST OF REFERENCES…………………………………………… 18-19 1. CURENT COMPANY SITUATION 1.1 Short History Ben & Jerry’s it’s an American company, producing super-premium ice cream that was founded in 1978 through the collaboration of two friends: Ben Coben and Jerry Greenfield. The two began the business by opening a shop in a renovated gas station in Burlington, Vermont, in 1984 following the first factory to be opened. The company’s product range is plentiful with several flavors including cream, frozen yogurt or sherbet, made with natural ingredients. 1.2. Ben & Jerry’s Today In April 2000, Ben & Jerry's sold the company to British-Dutch multinational food giant Unilever. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. This company is known to be a monopolistically competitive, because there are still many firms and consumers, just as in perfect competition, but they still have control over what price they charge in their company, because Ben and Jerry's ice cream is differentiated from the other ice cream companies and they provide a lot of non price competition. Ben and...
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...Gillian's forecasts, while there will be an increase in farm shop sales by 50%, there will be a decline in retail shops sales by 13.3% in 2004 (Table 1). However, these forecasts are unlikely to come true. Firstly, its retail shops sales has increased by 75% on average of each year, and its farm shop sales has increased by 28% on average each year for the latest five years. It may be unreasonable that she dramatically changes these recent growth trends on her forecast without any factors that could impact on both channels. Secondly, since the ice cream market in the UK is mature and stable (Table 2), sudden changes of previous trend hardly happen excepting entering strong new players into the region, spoiling the farm's reputation hugely and investing tremendously on the marketing for its farm shop. Moreover, in terms of Holly Farm's managing on its farm visitors, this sudden change of the number of visitors could lead to collapses of its operations. These reasons discussed above clearly show that Gillian's demand forecast is not reliable. Hence, they have to forecast in the other way. Line Extension: Gillian wishes to increase the number of ice cream flavours from four to ten. However, this line extension can cause the following problems. First of all, many products of relatively lower demand items would be abolished due to their expiration dates. In1999, the Ice Cream Alliance published the date of top ten ice cream flavour in the UK in 1998 (Table 3). I can assume that, when...
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...the foundational principles Jack believes make a winning team: outlining a clear mission and values, practicing candor, differentiating your organization and voice and dignity (Welch & Welch, 2005). In addition, it appears their leader is not practicing any of Jack’s eight rules of leadership nor demonstrating the 4E’s and 1P needed in order to “lead more and manage less”(Welch & Welch, 2005). Mission and Values I’m picturing Jack seated at a table in a conference room asking the Chattanooga management team “I know you’re named after the city of Chattanooga and you make ice cream, but who are you as a company? Where are you going? What are you trying to accomplish!” Jack would immediately state that Chattanooga Ice Cream (CIC) is having an identity crisis. They have no clear direction and that starts from the top. CIC can’t be everything to everyone. They can’t be known for supplying mid-price ice cream products by the market and all of a sudden want to compete with Ben & Jerry’s and Haagen-Dazs. Without a clear mission the Chattanooga team is running around in circles – just like in their meetings. They don’t know where their attention should be with no guiding force - a good mission statement. They are directionless and therefore picking at straws in terms of making a decision to address their upcoming 25% reduction in revenue. Candor Jack would then move on to candor which is non-existent in this team. Let’s start with Moore, who chooses not to directly confront his...
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...items, but in recent years companies have introduced vending machines that disperse other items, even including electronic items such as digital cameras or iPods. Often the focus of profitable business ventures, ice cream vending machines can be found in supermarkets and many commercial venues such as shopping malls and train stations. There are several different kinds which can be fitted with various functional and decorative components. Some store only ice cream, but others sometimes contain other frozen foods as well. Other machines are capable of making ice cream from ingredients which are stored separately, depending on desired flavour, and based on recipes contained in computer memory. Many ice cream vending machines include pre-packaged ice cream snacks. These typically have a temperature control system in addition to mechanisms that handle dollar bills and coins. Coin changers are usually integrated as well, so a customer can receive change once he or she purchases a product. There are also ice cream vending machines that can store the ingredients to various recipes separately. These sometimes have a robotic arm that can accurately pick from the ingredients inside the machine; some robotics include suction devices to hold items. More sophisticated ice cream vending machines include robotic systems with high accuracy and which can move in different directions with the aid of motors. Some machines have freezers that can keep temperatures cold enough so that the products...
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...The family pack of Haagen-Dazs ice-cream has a very high price in China which is 5-10 times of other areas. (Contributor, 2012). Many Chinese think Haagen-Dazs not worth that much. Because they believe Haagen-Dazs do not have unique taste which other brands also have comparable flavor. Otherwise, excessively praising for their brand will increase likelihood of obesity for customers. They think Haagen-Dazs is nothing but an ice-cream, ordinarily. Whereas, those people do not realize why Haagen-Dazs have an extensive popularity in China and why they are different. It is not a coincidence that Haagen-Dazs has been well-known. To be accepted by Chinese consumers, Haagen-Dazs company needs to do large amount of data analysis which conclude location positioning, consumer preferences and development direction. Above all, building brand flagship stores in downtown areas, pursuing romantic, elegant style of decoration, and creating fashionable consumption concept make Haagen-Dazs to become a popular brand in China. Building brand flagship stores in downtown areas is the first reason to make Haagen-Dazs very fashionable in China. Haagen-Dazs company is in position to build brand awareness in the hearts of consumers. Joachimsthaler and Aaker (1997) state that there are many ice cream parlors are opened in prominent and luxurious sites with a flow of traffic. People will be attracted by these big advertising effectiveness when they walking or shopping, also start to pay more attentions...
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...Marketing environment. Discuss anything else in the Japanese environment that may impact Ben and Jerry's marketing efforts in Japan, including the supply chain for ice cream. Lehi E. SWOT analysis. Finish the situation analysis with a SWOT analysis. II. Overall Marketing Strategy. A. Targeting strategy. In the customer analysis, you identified segments that Ben and Jerry's may consider targeting. In this section, give a final recommendation on which segment(s) they should target, then write a vivid profile of their target segment(s). B. Positioning strategy. How should Ben and Jerry's position its brand relative to competing brands? What should the Ben and Jerry's brand stand for in the minds of Japanese customers? C. Value Proposition. Write a powerful, one-sentence value proposition targeted at Ben and Jerry's target customers. D. Goals and Objectives for the first three years of Ben and Jerry's entry into Japan. III. Marketing Mix Strategy. A. Product. What products should Ben and Jerry's offer in Japan? How should they package their product? What sizes of packages should they offer? Should they change the names of some of their flavors of ice cream? etc., etc. B. Pricing. How should Ben and Jerry's be priced relative to Haagen Dazs and other competing ice cream brands? Give specific prices and explain why you would use those prices. C. Supply chain and distribution. This...
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...Abstract An external analysis has been conducted at Ben & Jerry’s. Our company is a leader in super premium ice cream industry. This report will analyze the company’s profitability margins and what major opportunities and threats that are facing the industry today. In addition, the report will take you through a brief history of Ben & Jerry’s and general information about the ice cream industry itself. The strategic plan is to identify and suggest the optimal solution for Ben & Jerry’s to get an even stronger competitive position. General Description of Industry History: It was 1978 when Ben and Jerry decided to open up their own ice cream shop in Burlington, Vermont with only a $12,000 investment. After one successful year, Ben and Jerry decided to hold free cone day, a tradition that still continues today. Within the next ten years, Ben and Jerry’s took off like wildfire. They started packaging in pints and in 1984 created the first stock for ice cream so that they could raise money for more franchises. By 1988 President Reagan had given Ben and Jerry’s the “US Small Business Persons of the Year” award. Through the 90’s, Ben and Jerry’s focused on using their ice cream as a symbol to raise money for various non-profit organizations and announced their ice cream as rBGH free. In 2000, a board of directors was created to provide leadership focused on expanding their social mission and product quality. Ben and Jerry have...
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