...Dippin’ Dots Case Analysis Business Policy-DeVry University COMPANY NAME, WEBSITE, and INDUSTRY Dippin’ Dots is going to be the chosen case for this case analysis. The Dippin’ Dots website is https://www.dippindots.com. As stated in the book it is a company that is in the ice cream manufacturing and scoop shop retailing business (Dess, 2012). This company has made many growth spurts, even throughout the test it was put in. BACKGROUND AND HISTORY Dippin’ Dots is a company that mainly sells ice cream, but the business has recently implemented coffee dots made from rich quality Arabian beans which could be eaten as frozen ice cream dots, it can blend with Frappe beads to make Dippin’ Dot Frappes, or heated up and drank as a hot beverage. It started out by founder Curt Jones in Grand Chain, IL in 1988. By 1990 he launched his first production facility headquarters in Paducah Kentucky. Curt Jones was working as a microbiologist which had helped him come up with the idea to use liquid nitrogen for the sole purpose of freezing things very rapidly. He used his skills from his job and applied them to making Dippin’ Dots ice cream. With this information Curt Jones implemented not only one store, but since opening he has launched several franchise locations worldwide today, along with Dippin’ Dot set ups in many amusement theme parks, festivals, and fairs. Chad Wilson, the present controller and franchising director helped Dippin’ Dots hit its next spurt of growth by putting in...
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...Abstract This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top selling Diageo’s brand at the Serbian marketplace. After a brief Company profile description and its business environment, the article proceeds to discuss and evaluate steps for a full analysis of the strategic marketing planning process assessing its importance with all related assumptions. Using the material collected after comprehensive research of the Smirnoff Ice market place and assessing the Smirnoff Ice Marketing Plan, the writer of this article tried to provide answers to the questions like: why is the marketing planning process an important tissue, who makes the strategic marketing decisions, what information are used in the strategic planning process, who sets objectives and marketing mix strategies etc. Finally, the paper offers the conclusions and recommendations by summarizing the article findings, highlighting most important topics discussed. Key words: marketing plan, marketing planning process, Smirnoff Ice, marketing mix : 1. Introduction Planning is an important process which exceeds its basic role as the tool for the business decision making. According to Drucker (1955), planning is concerned with development of strategies based on an organization’s assessment of the marketplace and perceptions of managerial expectations and organizational capability. Marketing planning is an essential management process as it affects every aspect of organizational...
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...another. This allowed the partakers to feel comfortable in each other’s company which meant they could speak of any kind to their peers. The location in which I chose was ideal for my research as I did not want them to be put in a specific place which could make them feel under pressure because this would not allow the conversation to flow naturally. The fact I had 2 males and only 1 female determined my data immensely as it predetermined the data verbosity. My analysis could have included points about code switching and how much of code switching was used due to mixed sex conversation. I could have explained how perhaps the female participant felt insecure because she was the only female in the conversation. To carry my investigation further I could have recorded a conversation between 2 females and only 1 male, this would have given me the opportunity to relate and distinguish how females change their language when with just 1 male as oppose to 2 males. For example I could have looked at Lakoff’s theory about the use of women’s compliments to one another. Lakoff stated that women tend to give and receive more compliments than men, based on this research I would compare the use of any compliments in my data and because no compliments were used, this could have supported Lakoff’s theory. In my analysis the aspects I focused on were appropriate because my question “who is more dominant in a conversation...
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...Fire and Ice Will the world ever come to an end? And if so, should it end in fire or in ice? These two core questions are raised while reading Robert Frost’s poem “Fire and Ice”. But just for a moment, if we were to take the physical world out of context and replace it with those who live in it, then maybe there is something more to it. Maybe the physical world will not end in such tragic ways, but perhaps society will. These two powerful elements, fire and ice, that are on complete opposite sides of the spectrum, somehow bring out a thought-provoking process about the deterioration of society. The two elements that Frost incorporates into his poem are very vital to its analysis. Fire can symbolize many things negatively as well as positively. The negative affiliations with fire include chaos, war, ruin, and destruction. Few years prior to the American Revolution, there was a chaotic clashing between American colonists and the British because of heavily imposed taxes, thus, portraying an unorganized and hostile society. Plenty of wars have occurred on this earth because of societies. Ruin and destruction also exemplify the notion of this idea. After the tragic 9/11 incident in the United States, many Americans developed such a hatred for the Muslim people (and vice versa) to the point where racism was deemed acceptable. The actions were responsible in the production of one society against another leaving practically no lee-way for peace. Although these characteristics...
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...case analysis team addressed each. This critique should not exceed three pages when complete. 1. Situation Analysis – how well was the SWOT analysis completed? Was there any missing information? Did the students clearly label what was internal and external to the case? Overall, the team did a good job identifying the main points of the situation analysis. However, it did not clearly label which points are internal and which are external to the case. We would also recommend including the following missing points into SWOT: One of additional strengths that we would include is the high quality of the ice cream and “super premium” ingredients that Marble Slab uses in its products. Penny Thomas can use this strength to the benefit of her promotion strategy to stress brand differences to better position the franchise against its competitors. Another strong characteristic of a franchise is assistance with expertise in areas like financing, real estate and marketing. This is a major advantage for a startup company, where potential financial risks can be minimized due to backing by the head company. A weakness that was not pointed out is relatively high pricing of Marble Slab offerings. This weakness indicates that Penny Thomas will have to target a market of customers who would be willing to pay for “affordable luxury.” An additional opportunity that we would suggest to list is changes in tastes. While the rich and flavorful taste of original ice cream...
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...Felix Siri Professor Chene Heady October 2nd, 2012 English 201 Character Analysis: Lucifer in Dante's Inferno Dante's Inferno in the Divine Comedy portrays Dante accompanied by Virgil, famous author to the Aeneid, journeying through the nine circles of Hell, encountering all sorts of demons, monsters, and the damned. Throughout this journey it is inevitable that Dante and Virgil will confront the greatest of the fallen, the lord Diabolus, Lucifer himself. Satan was once the greatest of God's angels, his beauty and magnificence was only matched by his arrogance and ambition for God's throne. Proving to be no match against his omnipotence and eternal power of the Lord, Satan was banished from Heaven for his treachery. His crashing descent into Earth left the deep pit that is Hell and the Mountain of Purgatory was raised on the opposite side. The popular conception of Dante's era depicted Satan as the ultimate master over the dominion of Hell and who always attempted to dissuade humanity from God's eternal light and join Lucifer in his damnation. Dante presents an almost polar opposite of the devil as just another powerless victim in Hell's tortures, based on his appearance, actions, and the ungodly center of hell in which the Devil resides. Dante's Satan is a truly horrific and yet almost pitiful being that resides n the lowest portion of Hell, the ninth circle that held the betrayers. Dante's apprehension to enter the ninth circle was well deserved, as it was truly a horrid...
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... three mission statements. Moving from selling ice cream in a little store on a corner to being distributed globally, Ben Cohen and Jerry Greenfield dedicated themselves and their company to create a corporation that is fully aware of the local and global environment. Upon examination of the events that occurred during the process, it becomes clear that Ben and Jerry successfully attempted to make their dream a reality. The American Dream lives on because of people like Ben and Jerry that will take a chance on something they believed in. The merger with Unilever, Inc. in 2000 caused some upset within the company, but with the election of the Board of Governors, their mission and employee commitment is stronger than ever. Table of Contents Title Page…………………………………………………………………...……1 Abstract....………………………………………………………………..………2 Table of Contents........................................................................................3 Chapter 1: Introduction………………………………………………………....4 Chapter 2: Description of research setting and the quality initiative……….6 Chapter 3: Analysis……………………………………………………………..8 Chapter 4: Outlining Findings……………………………………………..….12 Chapter 5: Summary and Recommendations………………………………13 References……………………………………………………………………..15 Chapter 1 – Introduction Ben and Jerry’s Homemade, Inc. touts itself as being the world’s only producer of “super-premium” (1) ice cream. Inherent in that claim is a direct reference...
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...Lisa Benton Case Analysis Introduction Effective leadership creates successful teamwork; it’s the formula that every leader must understand in order to win in the 21st century. The relationship between the effectiveness of an individual as a leader and the creation of successful teamwork becomes the secret of a successful business. Effective leaders understand more than ever the importance of teamwork in the corporate organization and how the concept can impact every winning element of the organization. The relationships between team members and how leadership competencies can harmonize these people toward a specific goal become the foundation of all leadership development and people management programs. The Chattanooga Ice Cream Division has been faced with a decline in sales for five consecutive years, leading the family-controlled business to a financial crisis. The team at Chattanooga is very dysfunctional; they exhibit a lack of candor, they are high in conflict and disrespectful of each other, and they exhibit avoidance issues with accountability. Team members seem to always lay blame on other members. Leadership needs to convey that teamwork is a must, and this should be a sustainable teamwork approach to help ensure no further loss in the business. Team Dysfunctions The Chattanooga Ice Cream Team is dysfunctional for several reasons. Some of those reasons are related to the team members themselves, and others are related to the leadership. The team is suffering...
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...Country Analysis: Russia MBA Fall 2015 International Management in Sport and Entertainment Table of Contents Country Analysis: Russia 1 Introduction 1 Economic Environment 1 Political and Legal Environment 2 Culture 2 Conclusion 6 Country Analysis: Russia Introduction Russia is the world’s largest nation, covering 6,5 million square miles, with a population of 143 million people recorded in 2014. Russia borders European and Asian countries as well as the Pacific and Arctic oceans. In order to make a decision, concerning the market expansion of an organization into Russia, the economic environment as well as the political and legal environment will be analyzed with a focus on the cultural aspects. Economic Environment Russia is one of the BRICS countries (Brazil, Russia, India, China and South Africa), which are projected to be the fastest growing emerging economies, with a combined GDP of $16 trillion. With a GDP of $2.6 trillion, Russia is a leading exporter of natural gas and oil and is the fifth largest economy in the world. Services are the largest sector of the economy and accounts for 58 percent of the GDP. The most important segments in services include wholesale and retail trade, repair of motor vehicles, motorcycles and personal and household goods. This represents 17 percent of total GDP; public administration, health and education (12 percent); real estate (9 percent) and transport storage and communications (7 percent). Industry contributes...
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...Summer Reading Assignment- Speak Part I-Précis Laurie Anderson's Speak is a realistic fiction novel set in Syracuse, New York during modern day. The protagonist and main character is Melinda Sordino, while the antagonist is a senior named Andy Evans. The main conflict occurs because Melinda doesn't tell anyone she has been raped, forcing herself to become isolated and treated like an outcast by everyone else. Thus, Melinda begins high school with no friends after calling the cops at the summer party where Andy Evans abused her. She struggles through the school year and finally becomes motivated enough to tell everyone the truth when Andy tries to attack her again. With a newfound strength, Melinda is able to stop him and begins to confide in her art teacher, Mr. Freeman. Laurie Anderson's novel explores the importance of communication and being able to speak out, no matter how difficult. Part II-Essay Questions 1. What do the different tree versions Melinda creates throughout the story symbolize? What allows her final tree to finally become the one she has envisioned? 2. Discuss...
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...Ryerson University Racism in Canadian Hockey Neil McGregor - 500 459 843 SOC 507- Race and Ethnicity in Canadian Society Professor Christopher Powell April 13th, 2016 ------------------------------------------------- TABLE OF CONTENTS Introduction......................................................................................................3 Evidence of Racism in Hockey Minor Hockey.......................................................................................3 Professional Hockey.............................................................................6 Impacts of Racism in Hockey............................................................................8 Influencing Factors...........................................................................................8 Corrective Action.............................................................................................10 Conclusion........................................................................................................12 ------------------------------------------------- INTRODUCTION Canada’s favourite past time hockey has and continues to endure racism throughout all levels of the sport. This paper will expose the institutional racism in Canadian hockey associations with an emphasis on black hockey players. Drawing credible news reports and personally experiences, I will provide evidence that institutional racism is deeply rooted within the fabric...
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...Books * Author Spotlight * Book Reviews * Welcome to Mandy's Pages * Letters from Mandy * Site Map * Writer's Corner * Friday's Stars * The Blogging Booth * Reading Room * Literary Lounge * Resources * Terms of Service * Writing Guidelines * Mandy's Market * Contests * Annual Tanka Contest * Tanka Time * Where Tanka Prose Grows Poetry Analysis: Those Winter Sundays by Robert Hayden Written by Kerry Michael Wood User Rating: / 9 ------------------------------------------------- Top of Form PoorBest Bottom of Form Poetry Analysis: Those Winter Sundays (Poem by Robert Hayden) I met Bob Hayden in the late 1970s when I, a callow high-school teacher, joined him and others in a textbook authorship project. I was in awe of the former poet laureate of Senegal and later America's first black poet laureate. A soft-spoken gentleman behind thick-lensed glasses, he put me at ease with his unassuming camaraderie. He didn't speak much about himself. Other co-authors and editors sketched for me his early life: the fact that he had no birth certificate but was born with the name Asa Bundy Sheffey of parents who then separated; how at 18 months he was given to next-door neighbors who renamed him, though he was never legally adopted; how once he became a literary figure, he refused to be called a Negro poet and by so doing won the friendship and respect of Harlem Renaissance...
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...marketing research. Market research, as opposed to marketing research, is the systematic gathering, recording, and analyzing of data with respect to a particular market, where “market” refers to a specific customer group in a specific geographic area. We are able to do this by setting up research objectives, which simply put tell the researchers what they must do in order to be successful. Utilizing exploratory research is most common in this practice as it helps you to gain background information about the issue. Primary data collection I feel is more of the statistics and qualitative information. It allows us to figure out an overall picture of what is going on. In my company I feel that they are more likely to use secondary data analysis as our underlying issue most of the time is the same, what does the consumer want and what marketing program is going to make them jump on board. Secondary data is where we get the majority of our problems solved, it is less costly and it allows us to dive down into the “meat and potatoes” of what our business is all about, the consumer. When it comes to secondary data, we utilize everything from experience surveys to focus groups. When we utilize focus groups they are in a non-traditional setting that embraces a free...
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...A P S T A T I S T I C S A P S T A T I S T I C S Introduction Page 3 Results and Analysis Page 4 Conclusion Page 8 Article Page 9 Self-Analysis Page 10 Survey Page 12 Inferential Statistics Page 14 Data Page 27 Introduction Page 3 Results and Analysis Page 4 Conclusion Page 8 Article Page 9 Self-Analysis Page 10 Survey Page 12 Inferential Statistics Page 14 Data Page 27 T a b l e o f C o n t e n t s T a b l e o f C o n t e n t s Introduction Introduction For many seniors in the graduating class of 2012, senioritis kicked in early March. This was around the time many teachers began assigning projects and AP classes were coming to an end. The senior trip to Disney World, spring break, preparation for AP exams, and the excitement for graduation all made the seniors eager for the summer. The countdown had begun. We thought that a survey focusing on summer was a great idea to get a large sample size since many students would be interested in the topic. Even though, our main focus was the seniors and their thoughts about the summer, we also wanted to know what the underclassmen had to say about this topic. We distributed our surveys to a large population of high school students which included both genders: males and females; and all the grade levels. Personally, we are very excited about the summer...
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...Analysis of the Ted.com The speaker: Rob Dunbar The title of the talk: Discovering ancient climate in oceans and ice The theme of the speech is ecological problems of the ocean warming and acidification. The genre of rhetoric is academic performance at the conference. The speaker reveals new scientific facts and the experiment results to form a different point of view on the global ecological problems of the ocean. The aim of the performance is to persuade the audience that ocean acidification is much more important than the global warming, which took place on Earth several times. The main persuasive instrument is logical proof, though the speaker combines both rational and emotional argumentation. The arguments had been thoroughly chosen in advance according to the principle of the qualitative approach to the argument selection. Moreover, they are put in Homer’s order «strong – weak – the strongest», which efficiency is based on the psychological «edge effect» of memory. The speech is classically composed and consists of three parts: introduction, main part and conclusion. The introductory part is worth more attention. Evidently, the speaker had spent lots of time choosing the right words to say and there had been many options of the probable introduction. And the necessary aims had been achieved: he managed to draw people’s attention to the problem, to break the ice and to inspire confidence in his report. There is no greeting and the speaker takes the bull by the...
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