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Idea Jumpstart

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IDEA JUMPSTART
Assessment 1B: In-class (Individual)
Bag Made-to-Order Task Sheet (20%)

Instructions: This is a 20% individual assignment. It should be completed IN CLASS and submitted at the end of the lesson.

Task: To apply the process of Divergent Thinking (Flexibility, Fluency, Originality and Elaboration) in designing ORIGINAL design ideas for customized bags, which is suitable to user needs.

Assessment Criteria: * Able to state user needs clearly * Able to generate design ideas for bags which reflect varieties (not overly similar to one another) * Able to generate design ideas for bags that are relevant and suitable to user needs * Able to generate design ideas for bags which reflect originality * Able to elaborate on design ideas with sufficient description and details and clarify with sketches, where appropriate

Part A- Scrutiny of Bag
Examination of your friend’s bag

Find a classmate to work with for this assignment. Allow your friend to scrutinise your bag and vice versa. Make as many notes as you can about what you see.

Part B – Bag Talk
Interview Your Classmate (Ask at least 4 questions)

Interview your classmate to profile him/her.
Look for needs and observe what they say and how they utilize their bag.
The objective is to find out questions like: Who is this consumer? What does this bag mean to him/her?

Some Suggested Questions:
How many bags do you have?
On what occasions do you use this bag?
What do you look out for when purchasing/keeping a bag?
What do you notice most when you observe your friends’ bag?

Part C - Whose Bag?
Profile Your Classmate

List as many thoughts as you can about your classmate after the interview.
E.g. Hobbies? Out-going? Minimalist? Perfectionist? Casual? Sporty?

Part D – Bag Designs
Bags Made-to-Order

Based on the profile of your partner, plan 3 different bag designs which you think might suit him/her. Describe each design and accompany it with a sketch to clarify the details. Illustrate and identify the important features.
Make each one as different as possible, while addressing the user’s needs. Be sure to reflect the process of Divergent Thinking (FFOE) in coming up with your designs. Select and indicate which ONE design is your most original idea. This design will be used when assessing the originality criterion in your rubric.

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