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Identify the Goal of the Company and Describe the Strategy That Was Adopted to Achieve It. Explain with Full Reference to Available Information and Data How Successful, or Otherwise, This Strategy Turned Out to Be in Practice.

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Identify the goal of the company and describe the strategy that was adopted to achieve it. Explain with full reference to available information and data how successful, or otherwise, this strategy turned out to be in practice.
Company overview
Bunge Company was found in 1818 by a German merchant, Johann Peter Bunge in Amsterdam, Holland. It was to merchandise grains and imports from the Dutch colonies. The company has since grown to become one of the leading agribusiness and food company in the world. (Slack & Lewis, 2008, pg. 338)
Bunge’s products include: soy-protein meal to poultry feeders in Asia; edible vegetable oil to food manufacturers in the Middle East; and corn and wheat to millers in the Mediterranean. These products are marketed worldwide.
The company was listed on the New York Stock Exchange in August 2001 after more than 180 years as a private company, doing business in many countries in world across continents. It operates in the US, Europe, Asia and South America. (Slack & Lewis, 2008, pg. 335)
Bunge’s operate in three main business segments namely – Agribusiness, Fertilisers and Food Products. It involves in the various level of the agribusiness from the interaction with the farmers at the raw material stage through processing of the raw materials to marketing of the final products. Up until the 1980s, Bunge had non-core businesses such as the manufacture of textiles, paint, chemicals, cement, banking, insurance and real estate. (Slack & Lewis, 2008, pg. 340-343)

The company’s customers range from manufacturers of animal feeds animal for its soy-protein meal, food manufacturers for edible vegetable oil, corn and wheat and farmers for its fertilizers.

The agribusiness industry is made of major global players who compete on cost as they produce similar products. Some of its main competitors were Cargill, Archer Daniels

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