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Idk 2015

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Submitted By barbiexo
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Do you hate being stuck in traffic? Having your car die out on you and you have to pay money for a tow truck because you’ve ran out of gas? Well, dream no further. G-Ray has invented the first manmade car that operates on air. The new DriveAir works on air and has been designed to take verbal directions to take you where you need to be. You don’t have to do anything except give DriveAir the directions or just follow the flow.

G-Ray has a specific target group of young adults and middle age adults, between the ages of 20-30. Our target group will be adults with a career. Adults will be graduated in school and far along tin their career.

The ultimate goal for G-ray is to sell or DriveAir to everybody around the world and loyal customers. Our car is more about sitting back, relaxing while your car is taking you to your destination. Our branding strategy is our colour schemes. We use matte gray and red, with a soft blue and black. We want to create a feeling of cool and comfortability. Our slogan signifies our special feature where if you just want to randomly go for a “drive” just commands the car to follow the flow and it will take you around the city

G-Ray’s strategy has only two methods. First, we will put posters around the world (on trains, busses, and billboards) and in TV commercials, with two popular celebrities. That will show a sense of coolness and fun. Secondly we will have models around the world so that anyone can go inside and enjoy the flow of the car. In conclusion, our advertising plan has diversity and we expect an incredible reaction from the crowd. In conclusion, G-Ray believes that this innovative idea will be highly successful worldwide. Our marketing targets young to late adults who has successful career. A lifestyle of being materialistic and known to be impatient, advertising campaign that is very diverse. In the end, we

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