...is Igor Ansoff Igor Ansoff (1918-July 14, 2002) was an applied mathematician and business manager. He is known as the father of Strategic management. Igor Ansoff was born in Vladivostok, Russia, in 1918. He emigrated to the United States with his family and graduated from New York City's Stuyvesant High School in 1937. Ansoff studied General Engineering at the Stevens Institute of Technology and continued his education there, receiving his Master of Science degree in the Dynamics of Rigid Bodies. Following Stevens Institute, he studied at Brown University where he received a Doctorate in applied mathematics with a major in Mathematical Theory of Elasticity and Plasticity and a minor in Vibration. After coming to California he joined UCLA in the Senior Executive Program. He was a distinguished professor at United States International University (now Alliant International University) for 17 years, where several institutes continue his work in strategic management research. During World War II, he was a member of the U.S. Naval Reserve, and served as a liaison with the Russian Navy and as an instructor in physics at the U.S. Naval Academy. Professionally, Igor Ansoff is known worldwide for his research in three specific areas: • The concept of environmental turbulence; • The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations; • Real-time strategic management. To honor his body of work, the prestigious Igor Ansoff...
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...Domino’s Pizza Ansoff Matrix. To illustrate alternative corporate growth strategies, Igor Ansoff presented a matrix that fixates on the firm’s present and potential products and markets. There are possible four product-market combinations. http://dominospizzaannualreport.com.au/blog/new-product.php [Accessed on 29 Nov.2015.] http://dominospizzaannualreport.com.au/blog/new-product.php [Accessed on 29 Nov.2015.] * Market Penetration: Existing Products in Existing Markets. Domino’s used Ansoff Matrix in 2009. Domino’s by then had shares of the pizza sales and delivery market and they strove to increase their sales in the future by updating their Recipe. Here we can identify how Domino’s has targeted an already utilized market with a similar product. The new recipe was accompanied with promotional campaign to drive up sales through Advertisement. * Market Development: Existing Product in New Markets. According to Stephen Hemsley “The Chairman” stated that like-for-likes sales in German business has continued to have difficulty, going down by 4.9%, this means that pizza as an existing product being introduced in a new market like Germany there are lots to consider for example Culture in Germany is different from that of the UK. Domino’s has also expanded into new markets like Kenya, where it was received quite okay. Domino’s has also introduced Seafood Pizza in japan. * Product Development: New products in new markets. In 2014, Specialty Chicken...
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...Igor Ansoff: From Strategic Planning to Strategic Management. 1) Background Igor Ansoff, also known as “The father of strategic management” was a business manager, engineer and applied mathematician that had emigrated from Vladivostok to New-York in 1934 when he was 17. After obtaining a degree in General engineering at the Stevens Institute of Technology followed by a PhD in applied mathematics, Ansoff joined the US Naval reserve. In the years during which he served his country, Ansoff was an intermediary with the Russian Navy during the Second World War. Igor Ansoff has worked for 8 years (1948-1956) for the Rand Corporation (Research And Development), an American think tank that worked and made researches for the United States armed forces. Then, in 1957, he joined Lockheed Corporation, an aerospace company, where he was required to develop a diversification plan, as the vice president. After teaching at the Graduate School of Industrial Administration (Carnegie Mellon University of Pittsburgh) in 1963, the European Institute for Advanced Studies in Management of Brussels from 1973 to 1975 and between 1973 and 1986 at the Stockholm School of Economics, he worked as a consultant in many renowned multinationals such as Philips, IBM, General Electric, etc. After a brilliant career, Ansoff passed away on July the 14th 2002. Nevertheless, this did not impeach his legacy from standing tall after his death. The annual “Igor Ansoff Award” created in 1981 in the Netherlands...
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...Igor Sikorsky’s Flying Empire I am Russian-Ukrainian, from an Eastern Ukrainian city of Ivano-Frankovks. My grandparents from my father’s side are from Russia, and my mother’s side of the family is Ukrainian, thus making me a combination of both. Being Russian in the Eastern part of Ukraine is pretty uncommon, as the eastern part closer to Poland speaks Ukrainian, and the Western part of the country mostly speaks Russian. Ukraine was occupied by Poland and Lithuania in the 14th century. Ukrainian peasants who fled the Polish who forced them into slavery came to be known as Cossacks. The Cossacks created their own colonies and led several uprisings against Polish rule, but ultimately they turned to the Russians for security. The country became one of the republics within the Soviet Union in 1922. Ukraine gained independence after the fall of the Soviet Union in 1991. From the nine years that I lived in Ukraine, and the many summers that I’ve spend there after coming to United States, I’ve come to realize that it’s a very beautiful country, with breath taking Carpathian mountains, and the cold Black Sea. Both Ukrainian, and Russian cosines are delicious, with the cultural menus ranging from borsch to the famous pirogues, and my favorite being blini (also known as crepes). Although Ukraine is a wonderful country to spend summers in, but economically and politically the country is currently not doing very well, especially with the ongoing protests that began last...
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...Igor Fyodorovich Stravinsky was born on June 17th, 1882 in Oranienbaum, Russia. He was one of four to his polish parents, Anna née Kholodovsky and Fyodor Stravinsky. Igor Stravinsky’s first exposer to music was from his father, who was a bass singer at the Mariinsky Theatre in St. Petersburg. His father helped him learn the love of music. His first musical education began at the age of nine with piano lessons, studying music theory, and attempting composition. By fifteen, he had mastered Mendelssohn’s Piano Concerto in G Minor and finished a piano reduction of a string quartet by Glazunov. That same year, Stravinsky rebelled against the Russian Orthodox Church and abandoned it. Even though he excelled in music, his parents still wanted him to become a lawyer. In 1901, Stravinsky enrolls at the University of Saint Petersburg; however he never attends many of his classes during the four years of school. When it came time to take final examinations in 1905, the school was closed for two months because of Bloody Sunday. He then later received a half course diploma in April 1906. In 1902, Stravinsky began receiving private lessons from Nikolai Rimsky- Korsakov, the leading Russian composer at that time. That very same year Stravinsky’s father dies from cancer. In 1905 Igor Stravinsky proposes to his first cousin Catherin Nossenko. Even though the Orthodox Church opposes marriage of first cousins, they got married on January 23rd, 1906. The same of his marriage, Stravinsky’s creates...
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...Stravinsky moved with his family to France in 1920,[26] He formed a business and musical relationship with the French piano manufacturing company Pleyel. Pleyel essentially acted as his agent in collecting mechanical royalties for his works and provided him with a monthly income and a studio space at its headquarters in which he could work and entertain friends and business acquaintances.[27] Under the terms of his contract with the company, Stravinsky agreed to arrange (and to some extent re-compose) many of his early works for the Pleyela, Pleyel's brand of player piano.[28] He did so in a way that made full use of all of the piano's eighty-eight notes, without regard for human fingers or hands. The rolls were not recorded, but were instead marked up from a combination of manuscript fragments and handwritten notes by Jacques Larmanjat, musical director of Pleyel's roll department. Among the compositions that were issued on the Pleyela piano rolls are The Rite of Spring, Petrushka, The Firebird and Song of the Nightingale. During the 1920s, Stravinsky recorded Duo-Art rolls for the Aeolian Company in both London and New York, not all of which have survived.[29] Patronage was never far away. In the early 1920s, Leopold Stokowski gave Stravinsky regular support through a pseudonymous 'benefactor'.[30] The composer was also able to attract commissions: most of his work from The Firebird onwards was written for specific occasions and was paid for generously.[citation needed] ...
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...Igor Stravinskiy The Great Ballets Firebird, Petrushka, Rite of Spring, Apollo. Igor Stravinskiy is a great composer and his career was notable for its stylistic diversity. He first became very famous with three ballets commissioned by Sergey Diaghilev: The Firebird (1910), Petrushka (1911) and the Rite of Spring (1913). They were first performed in Paris by Diaghilev’s Ballets Russes and significantly transformed the way composers thought about rhythmic structure. One more wonderful ballet was composed a bit later between 1927 and 1928 and it is famous as Apollo (Apollon Musagete). In Russia everyone has heard about great ballet Firebird by Stravinskiy at least once. The music of this composition is bright and colorful and you don’t even need to see the ballet to immerse yourself in this fairy tale. When you start listening to the music full of orchestral effects and strong emotions, you only need to close your eyes and the world of imagination will give you great possibilities. Nightfall and “creeping” sound draws garden of Kashey, his dark kingdom. Afterwards, Dance of the Firebird starts and we can feel how fantastically beautiful she is. Varying colorful orchestration helps us to draw the picture of this shining bird and her greatness. We hear her fiery wings flapping and see the grace in every movement. She is gorgeous, fantastic and it is impossible to stop looking at this miracle. Listener feels the typical spirit of Russia through this wonderful composition...
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...The contemporary ballet Petrouchka, was originally composed in 1910. The ballet tells the story of the loves and jealousies of three puppets. The three puppets are brought to life by The Charlatan during St. Petersburg's 1830 Shrovetide Fair and begin to develop emotions. Petruchka a traditional Russian puppet, made of straw and with a bag of sawdust as his body is in love with the Ballerina. The Ballerina rejects Petrouchka and begins to fall for the Moor. Hurt and angry from the rejection of the Ballerina, Petrouchka challenges the Moor to a duel. Petrouchka attacks the Moor, but quickly realizes he is too small and weak. Consequently, Petrouchka runs away with the Moor chasing him from behind. The Moor, soon after kills Petrouchka with a blow of his scimitar. Petrushkas ghost rises above the puppet theatre as night falls. He shakes his fist at The Charlatan, and then collapses in a second death. The original choreographer Michael Fokine deliberately differs the Moor and Petrouchka’s choreography. The movements of the self satisfied Moor, an extrovert, are large and turned out. While the movement of the pathetic, frightened Petrouchka, an introvert, are small and turned in. Fokine had three geometric visions for the posture and the manner in which the puppets moved. The moor is a square, the Ballerina a circle, and Petrouchka a straight line. Petrouchka is often said to depict the tensions of Russia, pre Russian Revolution. The ballet depicts the bitterness between those...
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...Although I would like to have attended the Saturday evening performance for various reasons, the only difference in casting was the absence of Unity Phelan on Sunday. Since I witnessed the debut of Ashley Hod and Phelan in the same roles a while back, it would have been intriguing to watch the pair now in Agon. Divertimento from 'Le Baiser de la Fée' is on no account top drawer Balanchine; however, it is still an attractive and moving ballet. It should not be surprising that the De Luz-Fairchild performance earlier in the week was more touching. Nevertheless, the ballet on Sunday with Tiler Peck and Anthony Huxley was delightful. Towards its conclusion, an abrupt change in tenor occurs in the piece: it afforded Ms. Peck another opportunity to imprint—through her poignant change in expression—a hauntingly beautiful image in my mind. Partnering issues have always bedeviled Teresa Reichlen due to her height and body type. An understandable caution and reserve, therefore, characterizes her work during pas de deux. By the same token, her amplitude as well as her beauty--in tandem, of course, with her formidable skills as a ballerina--make her stand out from other women on stage. No obtrusive partnering mishaps marred Sunday's Agon. This, along with an imposing performance by Ashly Isaacs in the “Second Pas de Trois" made watching it especially gratifying. A work which NYCB finds convenient to program often, Duo Concertant poses no difficulty for the company’s accomplished female...
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...The Organizing Function of Management MGT/330 [ July 20, 2012 ] The Organizing Function of Management Sikorsky Aircraft is an aerospace company that was founded in 1925 by Igor Sikorsky, a born Engineer and American Immigrant. These days, Sikorsky Aircraft makes several different models of rotary aircraft, which fills business and armed forces roles worldwide. In addition, the United States of America Presidential Transport Program contracts at this time belong to Sikorsky Aircraft. Igor Sikorsky built a company that is currently one of the best in helicopter design and development. Sikorsky aircraft currently owns quite a few subsidiaries, as well as but not limited to Helicopter Support Inc. which deals with after market support, and Schweizer Aircraft Corporation that builds small helicopters, light planes, gliders, and U.A.V.s. Now in terms of vertical structure, Sikorsky Aircraft is a strong business that is made up of several integrated departments and sub departments, which lead up in the course of several layers of allocation. At the top of the ladder is of course, a CEO, the board of directors, and shareholders. Horizontally, Sikorsky Aircraft is a bit of a "crossbreed" organization because it is divisional, however not every department has its own marketing sub division, for example. Sikorsky Aircraft is made up of several departments because there are several facets that make up the helicopter production business. For example, the interior paint shop....
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...1908, he took a production of "Boris Godunov" to Paris, with renowned singer, Feodor Chaliapin. In 1909, Diaghilev took with him to Paris a season of opera and ballet, and with the greatest dancers of the Maryinsky behind him, he had a great victory. Constant visits helped him form his own company, Ballet Russes, in 1911. This company was not connected to any opera, it was a lone company. Diaghilev directed this company until his death on August 19, 1929. The company never performed in Russia. Diaghilev didn’t have the money to keep his project up in Paris. By the time he finished his first season in Paris, he was doing this during the dancers yearly time off. Diaghilev worked with many composers, artists, and dancers like Pablo Picasso, Igor Stravinsky, and Vaslav Nijinsky. It was after the World War I, when Diaghilev was banned from Russia. After his death in 1929, the Ballet Russes disbanded. Four years later, another company got the financial support and leadership to start up the company again. The company used many of the same dancers from the Ballet Russes. Diaghilev...
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...Coco Chanel Fashion designer. Born on August 19, 1883, in Saumur, France. With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,“luxury must be comfortable, otherwise it is not luxury.” Her early years, however, were anything but glamorous. After her mother’s death, Chanel was put in an orphanage by her father who worked as a peddler. She was raised by nuns who taught her how to sew—a skill that would lead to her life’s work. Her nickname came from another occupation entirely. During her brief career as a singer, Chanel performed in clubs in Vichy and Moulins where she was called “Coco.” Some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a “shortened version of cocotte, the French word for ‘kept woman,” according to an article in The Atlantic. Around the age of 20, Chanel became involved with Etienne Balsan who offered to help her start a millinery business in Paris. She soon left him for one of his even wealthier friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture. Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes. Her first...
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...In 1909, Gabrielle Chanel opened a shop on the ground floor of Étienne Balsan's apartment in Paris—the beginnings of what would later become one of the greatest fashion empires in the world.[2] The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats. During this time, Coco Chanel struck up a good relationship with Arthur 'Boy' Capel, a member of the Balsan men's group. He saw a businesswoman in Coco and helped her acquire her location at 31 Rue Cambon in Paris by 1910.[2] There was already a couture shop in the building, and so Coco was not allowed in her lease to produce couture dresses.[2] In 1912, Coco Chanel opened her first millinery shop in Paris and in 1913, Chanel introduced women's sportswear at her new boutique in Deauville and Biarritz, France. Chanel's designs tended to be simple rather than opulent in look. She detested the fashions of women who came to these resort towns.[2][5] World War I affected fashion. Coal was scarce and women were doing the factory jobs that men had held prior to the war; they needed warm clothing that would stand up to working conditions. Chanel fossella's designs from this era were affected by the new idea of women's sports. During World War I, Coco opened another larger shop on Rue Cambon in front of the Hôtel Ritz Paris.[2] Here she sold flannel blazers, straight linen skirts, sailor tops, long jersey sweaters...
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...Cassio Audi is a household name, across the Brazilian business market. He is highly sought for his skills in investment management and finance. As a result, international corporations, private and public firms, seek his consultation. However, what most people may not know is that Cassio had an earlier professional career in music. Cassio’s music history began in the 80s, when a group of talented boys from Brazil formed a band. This band, by name -the Viper Band, is a Brazilian speed metal band that was highly influenced by Iron Maiden. After its formation, each member had a role, with Cassio taking an integral part as the drummer. In addition, through his tactical skills of drumming, he gained fame for spreading the heavy metal to Latin America....
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...market products in one of the organizations. Firstly a brief description of marketing techniques: In 1957 H. Igor Ansoff invented the strategic management tool called the Ansoff Matix this splits marketing into 4 different groups to promote growth in a company. These growth strategies are; Market Penentration – this is where there is an exsiting product available in the market and by using various promotional tools, sales can be increased. This strategy carrys the least risk as there is already a market for the product such as Vaseline who previously only produced large containers introduced a smaller pocket size version. Market Development – this is where an organization introduces an exisiting product to a new market for instance Primark a british retailer who has now opened a store in Boston, America, they still sell the same items just in a different location. Product development – this is when a business developes a product which it can sell to exsiting customers such a TalkTalk; who offer internet security for an added price to the customers bill. Diversification – this is when the organization markets new products to new client/customers 2. Findings a. Marketing Definition write the definition here with a source to show where it is from. b. Marketing Techniques for ...... (name of business) This is where you introduce the business, draw an ANSOFF matrix and also cover branding and relationship marketing. c. Marketing Techniques for .... (name of business) ...
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