...TEST# 2 ALL QTIESTIONS MUSTBE ANSWERED MESTIDITAWAB SEMAASOALAN (30 SECTION A - 30 Multiple choicequestions marks) 1. The purpose of idea generationis to createa 1.,,1o ,-. of succeeding stages to t- .\ r c€ is that number. a. small number;reduce b. small number:increase of ideas. The purpose '@ /d. a.? reduce largenumber; increase largenumber; 2. v 3. earlierthis yearto addvarietyfor customers. Your firm added threenewproducts Two of themfailedto reach evenminimal sales.What couldpossibly be a $ cause? a. The products werepricedtoo high incorrectly b. The products wereadvertised Competitors fight backharder thanexpected Research too extensive. was The major purposeof test marketing is to provide management with the t4{ l!,-.,, I }".,. , i r1.u..l \rt information needed makea final decision to about \- ) r ,:i a. in whether compete themarket to whether launih thenewproduct to @ c. which marketto compete in d. how to compete themarket in This stagein the PLC is characterised rapid market acceptanca, by increasing sales in9_re4s!4-galgfits. is it? and, What a. new product development b. introduction d. growth maturity 1 4. w 5. Caterpillarcharges percent 40 percent 20 to more than competitors its heavy for construction equipment basedon superior product and servicequality. This is an example p I' i of i ''t,' t. a. Survival b. current profit maximization c. market shareleadership @ vroductquality leadership which of thefollowingpricingobjectives mostused a university...
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...Principal Notes to Notes to Notes to Notes to accounting policies the consolidated balance sheet as at December 31. 2014 the consoiidated profit and loss account for the year ended December 31. 2014 the Kareni B V. balance sheet as at December 31, 2014 the Kareni B.V, profit and loss account for the year ended December 31, 2014 Other lnformation and profit appropnation Report of the Auditors Company.info Kareni B.V. REPORT OF THE DIRECTORS The report nf tfie Director Date 10 April p(l I Company.info I; ho Itoard uf Directorc : wilt he availahle for in'pection at tlio office of the cornpany Kareni B.V. CONSOLIDATED BALANCE SHEET AS AT DECEMBER 31, 2014 (before appropriation ASSETS of result) 31 december 2013 31 december 2014 FIXED ASSETS INTANGIBLE FIXED Goodwill Development ASSETS costs, Customer Lists, Trade Marks 9 572.011 2 745 260 3 190 670 4. 11 5. 795 7.306.465 TANG IBLE FIXED Buildings Machinery Equtpment 12.317 271 ASSETS 9,075.460 2.410.044 637,958 77,476 9 646 262 2.468,589 932.168 240.370 Vehicles 13 287.389 FINANCIAL FIXED 12 200 938 5.218 5.218 ASSETS Investments CURRENT ASSETS STOCK 1 DEBTORS Trade debtors Taxation and sociaal secunty costs Deferred Taxation Qther debtors Prepayments and accrued income 9.990.31 5 1 42. 787. 277 3.332. 546 34. 875. 890 3.931.069 1 389.029 2.499 673 2...
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...Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: What is an agency brief and what are its various components To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure 2.0 2.1 2.2 2.3 2.4 2.5 Objectives Introduction Agency Brief The Need Communication Strategy Discussion Questions 2.1 INTRODUCTION In this case an attempt has been made to help you to appreciate the campaign planning process. This case is in two parts. The first part is the agency brief, in which the company has tried to analyze the marketing problem. The company feels that because Ray-Ban is technologically superior in quality, and recognized by the consumer as such, a product change is not required. The brand is seen as expensive, but the same consumer does pay as much of a premium for top-end brands in other product categories. Therefore there is a need. for the communication to change this consumer perception. The second part of the case is on communication strategy as proposed by the advertising agency, has analyzed and described the complete `planning cycle'. 2.2 THE AGENCY BRIEF Ray-ban was launched in India in mid-1992. Today the brand is doing reasonably well, but still has...
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...Final PDF to printer 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person LEARNING OBJECTIVES After studying this chapter, you should be able to: 1 Describe the various personality traits that affect how managers think, feel, and behave. [LO 2-1] 4 Describe the nature of emotional intelligence and its role in management. [LO 2-4] 2 Explain what values and attitudes are and describe their impact on managerial action. [LO 2-2] 5 Define organizational culture and explain how managers both create and are influenced by organizational culture. [LO 2-5] 3 Appreciate how moods and emotions influence all members of an organization. [LO 2-3] jon62538_ch02_044-077.indd 44 11/1/13 7:13 PM Final PDF to printer No wonder the fabrics perform so well! With an inventor like Kevin Plank, Under Armour’s innovative endurance products give larger sporting goods companies a run for their money. MANAGEMENT SNAPSHOT Kevin Plank’s Determination at Under Armour What Does It Take to Succeed Against Tough Odds? W hen Kevin Plank was a walk-on fullback football player at the University of Maryland in the 1990s, he often became annoyed that his T-shirt was soaked and weighted down with sweat. Always an original thinker, he wondered why athletic apparel couldn’t be made out of some kind of polyester blend that would help athletes’ and sports aficionados’ muscles stay cool while wicking away, and not holding...
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...ARISTOTLE TRANSFIGURED Dante and the Structure of the Inferno and the Purgatorio by Donald J. Hambrick Submitted in partial fulfillment of the requirements for the degree of Doctor of Phüosophy Dalhousie University Halifax, Nova Scotia August, 1997 Q copyright by Donald J. Harnbrick, 1997 N l*lofational Library Canada Bibliothèque.nationale du Canada Acquisitions and Bibliogaphic Services Acquisitions et seMces bibliographiques 395 Wdingtoci Street OttawaON K 1 A W 395, rua Wellington Ottawa ON K I A O N 4 canada Canada The author has granted a nonexclusive licence allowing the National Library of Canada to reproduce, loan, distribute or sell copies of this thesis in microfonn, paper or electronic formats. L'auteur a accorde une licence non exclusive permettant à la Bibliothèque nationale du Canada de reproduire, prêter' distribuer ou vendre des copies de cette thèse sous la forme de microfiche/nlm, de reproduction sur papier ou sur format électronique. The author retains ownership of the L'auteur conserve la proprieté du droit d'auteur q ui protège cette thèse. Ni la thèse ni des extraits substantiels de celle-ci ne doivent être imprimés ou autrement reproduits sans son autorisation. copyright i this thesis. Neither the n thesis nor substantid extracts fkom it may be printed or otherwise reproduced without the author's permission. To Those Who Teach. .. TABLE OF CONTEWS INTRODUCTION...
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...Nuclear War Survival Skills Updated and Expanded 1987 Edition Cresson H. Kearny With Foreword by Dr. Edward Teller Original Edition Published September, 1979, by Oak Ridge National Laboratory, a Facility of the u.s. Department of Energy Published by the Oregon Institute of Science and Medicine Cave Junction, Oregon Copyright © 1986 by Cresson H. Kearny Cresson H. Kearny's additions to the Oak Ridge National Laboratory original 1979 edition are the only parts covered by this copyright, and are printed in this type print to distinguish these additions from the original upcopyrighted parts. The uncopyrighted parts are printed in a different type of print (like this). No part of the added, copyrighted parts (except brief passages that a reviewer may quote in a review) may be reproduced in any form unless the reproduced material includes the following two sentences: "Copyright © 1986 by Cresson H. Kearny. The copyrighted material may be reproduced without obtaining permission from anyone, provided: (1) all copyrighted material is reproduced full-scale (except for microfiche reproductions), and (2) the part of this copyright notice within quotation marks is printed along with the copyrighted material." First printing May 1987 Second printing November 1988 Third printing September 1990 ISBN 0-942487-01-X Library of Congress Catalogue Card Number 87-60790 CRESSON H. KEARNY Civil Defense Consultant, Retired A LETTER TO THE AMERICAN PEOPLE...
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...Downloaded by [University of Ottawa] at 14:44 24 March 2014 Football, Violence and Social Identity Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman...
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...THE END of POVERTY Economic Possibilities for Our Time JEFFREY D. SACHS THE PENGUIN PRESS N E W YORK 2005 THE PENGUIN PRESS Published by the Penguin Group Penguin Group (USA) Inc.. 375 Hudson Street. New York, New York 10014, U.S.A. Penguin Group (Canada), 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R ORL, England Penguin Ireland, 25 St. Stephen's Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) - Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi-110 017, India ' Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, NewZealand (a division of Pearson New Zealand Ltd) - Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England First published in 2005 by The Penguin Press, a member of Penguin Group (USA) Inc. Copyright ©Jeffrey D. Sachs, 2005 All rights reserved Page 397 constitutes an extension of this copyright page, LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Sachs, Jeffrey. The e n d of poverty / Jeffrey Sachs. p. cm. Includes bibliographical references and index. ISBN 1-59420-045-9 1. Poverty—Developing countries. 2. Developing countries—Economic policy...
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