Free Essay

Iift Kolkata Mba (Ib)

In:

Submitted By nepalsfo
Words 389
Pages 2
Will TV succumb to the Internet?

Presentation: * original forms of televised entertainment: analog tv, cable, movietheaters, rentals, sateiliteTV

*ppl seek convienence * Internet forces tv industry to transform:

-the internet: iph/ipad,youtube,netflix,hulu,crackle

Disruptive Technology- scared of losing customers to WWW
-high prices subscriptions, free internet vids,highspeed increastes quality of streaming, unauth. distrib. of films/shows, control ovr when u watch tv,no commercials

Cable tv RESPONSE to WWW using internet as a devlivery mode networks use huu for commercial advtsg

needs to be addressed? lower cost of cable subscrip. more options (value pkgs) deals,(quality) marketing tech, more channels, great quality vids

cable compete w/ www: use internet to benefit wider audience: reinvent diff. strategy.consider free subscrip,more visible socialnetworking,capitalize on quality of service

willing to cancel cable tv subscrip to watch online
-tv used for sports &vid.games VS. watching tv online

-----------------------------------------------------------------------------------------------------------------------
Q1 how does youtube control this outside of DRM?
DRM- video ID fingerprinting DIGITAL RIGHTS MGMT- data & software issue intellectual property* 7+yrs of creator protect DRM
>>youtube has a 10 min.limit- or will remove videos if intellectual property rights are being overrided.
*Business Processes- legal processes^^^
-watermarking- embed a signal
Q2 Channels of Distribution:Broadcast tv, cable, movietheaters, rentals, sateiliteTV convergence: Cable/Sat + Internet

Ex. handheld ph w/ internet

segmentation?
Cable vs. Satelite - niches broadcast vs. cable -more channels

Q3 Do you think Netflix changing its strategy is similar to succumbing ot the WWW
(incumbent industry blockbuster) was netflix differentiated? yes

Q4 Internet competition?

Pirate- download P2P Peer2Peer - napster ,etc.. virtual networks

Streaming- watch as it shows up (buffering)

Capture technology- capturesstream

Transaction Costs >>> HULU, HBO

*Ease of Use & Usefulness- making it easier for ppl to access (transaction costs)

*IT has what affect on transaction costs? LOWERS COSTS --if low enough ppl wont pirate it?

business model: Ad supported (how they made $)
*Time Shifting
*Space Shifting

ex. TiVo (HD), random access → breaks ad-supported model ex. HULU's bus. model?( Ad supp. ) Does hulu have a sustainable business model?
Hulu+ subscription that is ad supported
HBO+ not ad supported embargo - holds out on accessing show by company when they uses timeshift ex. Hulu

**Is a Business Model Sustainable?

Download:
Tv succumb to the internet.docx
-------------------------------------------------
Top of Form

Bottom of Form

Similar Documents

Premium Essay

Microeconomics

...her career choice. To find an appropriate solution to her problem, she attended the career guidance fair organised by her college in September 2008.The fair was conducted over 3 days. All those who attended the fair got a chance to know about different higher-education options, immediate career choices and professional courses like MBA, CA, CFA, Law, etc. After gaining awareness about different careers and courses, most of the students were able to take a decision. Almost all of Nitu’s close friends also clinched the issue and were excited about their respective career choices. Two of these friends decided to pursue Civil Services and planned to go to Delhi for coaching in April 2009. Three decided to pursue M.Sc (Computers) course and one decided to undergo training in SAP with an eye on taking up her dream job later on. However, Nitu was still pondering what should be her next move? Lots of advice (unsolicited most of the times) led to equal measure of confusion. Looking at the trend of the youngsters veering towards management education, for once she even thought to be right what her inner voice had all along been prompting. The MBA entrance season was fast approaching. Most of the premier B-Schools’ entrance examinations are conducted around December every year. To confirm her plan, she wanted to seek her father’s advice and guidance before taking the final call. The following was a conversation between Nitu and her father Mahavir Gupta (Gupta), who is an officer...

Words: 2542 - Pages: 11

Premium Essay

Tea Production

...REPORT ON GREEN TEA IIFT 2012-14 VIKUL TYAGI (46) MBA (IB) IIFT KOLKATA ABOUT TEA Tea is an evergreen plant that grows mainly in tropical and subtropical climates. Tea plants are propagated from seed and by cutting; it takes about 4 to 12 years for a tea plant to bear seed, and about three years before a new plant is ready for harvesting Fig. 1 Leaves of a tea plant In addition to a zone 8 climate or warmer, tea plants require at least 127 cm (50 inches) of rainfall a year and prefer acidic soil. Many high-quality tea plants are cultivated at elevations of up to 1,500 m (4,900 ft) above sea level: at these heights, the plants grow more slowly and acquire a better flavor. Only the top 1-2 inches of the mature plant are picked. These buds and leaves are called "flushes". A plant will grow a new flush every seven to 15 days during the growing season, and leaves that are slow in development always produce better-flavored teas. A tea plant will grow into a tree of up to 16 m (52 ft) if left undisturbed, but cultivated plants are pruned to waist height for ease of plucking. Two principal varieties are used: the China plant, used for most Chinese, Formosan and Japanese teas and the clonal Assam tea plant, used in most Indian and other teas (but not Darjeeling). Within these botanical varieties, there are many strains and modern Indian clonal varieties. Leaf size is the chief criterion for the classification...

Words: 1262 - Pages: 6

Premium Essay

Manager

...| |By: Himadri Mandal | | |MBA (IB) 2007-10. Roll-14 | | |IIFT-Kolkata. | | |Under : Dr. Krishnamachari Rangarajan, Professor of Strategic Management Indian Institute of Foreign Trade | | |Trimester - 5 | | |Name of The Company: Reliance Communications | | |Industry: Telecom | | |Market Share Latest: | | |Last traded | | |132.25   ...

Words: 3752 - Pages: 16

Free Essay

Gd-Pi

...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the admission...

Words: 178933 - Pages: 716