Premium Essay

Ilinc

In:

Submitted By henryrayray
Words 1847
Pages 8
ILinc – Interactive Learning International | Henry A. B. RayMSc Engineering ManagementUniversity of Greenwich |

ILinc – Interactive Learning International | Henry A. B. RayMSc Engineering ManagementUniversity of Greenwich |

ILinc – Interactive Learning International
A case study analysis of a start-up company | |

ILinc – Interactive Learning International
A case study analysis of a start-up company | |

* Contents 1 Introduction 2 2 ILinc or Secure Employment? 2 3 Strengths and Weaknesses of ILincs Business Plan 3 3.1 Strengths 3 3.1.1 ILinc and the Online Training Market 3 3.1.2 Targeting Fortune 1000 Companies 4 3.2 Weaknesses 4 3.2.1 ILinc are selling Vapourware 4 4 ILincs Organisational Structure 4 5 Firm Equity Division 5 6 Financing Options 6 7 ILincs Market 6

Introduction
Mark Bernstein and Degerhan Usluel are the co-founders of Interactive Learning International (ILinc). The prospect of ILinc came from Usluels work with his professor, Jack Wilson, when he worked as a programmer on multi-media projects during his time at Rensselaer Polytechnic Institute. ILinc was theorised as a company which would excel in the market of corporate training, but did have some noticeable shortcomings in which external help would be needed. When struggling to develop a comprehensive business plan for turning Bernstein and Usluels ideas into a profitable venture, a meeting with Mark Rice, a professor of entrepreneurship, was arranged to discuss whether or not the plan was a feasible idea and how a more organised structure could be made in for the conception of ILinc.
ILinc or Secure Employment?
In 1993, Mark Bernstein and Degerhan Usluel attended a career fair sponsored by the Rensselaer Polytechnic Institute. It was at this fair that Bernstein and Usluel found that they were very much wanted by top

Similar Documents

Free Essay

Ilinc Start Up

...BAB111 Revised January 12, 2005 ILinc Case Study of a Start Up “It’s been a long semester,” thought Mark Bernstein. “I have spent a lot of time with Degerhan working on our business plan for our proposed new venture, Interactive Learning Corporation, but can we really make it go? Should we even try? I’ve got a good job waiting for me with a large corporation. Is the upside potential of ILinc great enough to justify taking the risk?” Mark Bernstein and Degerhan Usluel knew each other from MBA classes at Rensselaer Polytechnic Institute. Outside a career fair sponsored by the school in the fall of 1993, Bernstein was sitting on a bench when Usluel approached and asked, “Do you really want to work for any of them?”, referring to the established companies at the career fair. “No, I can’t see myself working for corporate America. I’d really like to start my own business, but I’m not sure what to do,” Mark replied. “I know what you mean. I can’t see myself being a small part of a large corporation. I’ve been doing some work for Professor Jack Wilson that has made me wonder whether there might be something in our project that could be turned into a business,” explained Usluel. Thus began the prospecting. The Players Mark Bernstein Bernstein earned a BA in Economics from Union College. Articulate and hard driving, he had worked in sales and sales management for several computer related companies for over nine years before enrolling in Rensselaer’s MBA program...

Words: 8404 - Pages: 34

Premium Essay

Ilinc Case Study

...Case Write-Up #1 ILinc Corporation Rose DeMarco SI444 A1 Molander February 24, 2011 * Situation Value Proposition The founders of ILinc Corporation will develop revolutionary distance-learning software that will create a “Distributed Virtual Classroom” for the purpose of efficient and cost-effective corporate training programs. By combining “interactive multimedia, multi-point desktop video conferencing, and true application sharing,” the software will mimic an actual classroom environment, while avoiding the significant time consumption and travel expenses associated with one (7). Team: -Mark Bernstein (Executive VP, COO) – Ranked 16th out of 350 sales managers worldwide; 9 years experience in high tech venture creation -Degerhan Usluel (VP of Development, R&D) – 7 years experience in software development and computer consulting; extensive experience with multimedia networking -Dr. Jack Wilson (President, Part time CEO) – director of the Center for Innovation in Undergraduate Education at Rensselaer Polytechnic Institute; expert in interactive multimedia and distance learning; industry connections Strengths: Valuable experience and education; Experts in the multimedia field Weaknesses: Lack of total commitment by Wilson; Doubt expressed by Bernstein Risks/Assumptions: -Internet does not support multicasting (delivery of multimedia info to diff destinations simultaneously) -Multicasting never made to work reliably before -Small start-up company...

Words: 563 - Pages: 3

Free Essay

Web Conferencing Programs Research Memo

...Web Conferencing Programs Research Memo Walter B. Williams Jr. Eng 221 Jun 11th, 2014 Dr. Rose Safir Subject: Web Conferencing Programs Dr. Safir, as you requested, I have a web conferencing program that our company can use for our future weekly status meetings. The program that I recommend is GoToMeeting. I chose GoToMeeting because it fits into the needs of the company for our web conference calls. Here are some of the key pointers that made me chose GoToMeeting over the other web conferencing programs. You can use this program to meet and collaborate with others around the world. For one low flat rate, you can provide in real time, presentations, demonstrations, online training and more. There is also an option to show your entire screen, or just a specific document. GoToWebinar, which is a step lets you have unlimited webinars with up to 1000 attendees. GoToMeeting can be used to meet and collaborate with others all over the world. You can provide presentations, demonstrations, online training, collaboration on documents and more in real-time for one low flat rate. You’ll have the option to show your entire screen, an application or just a specific document. With GoToMeeting you can invite others to your meetings via phone, email or IM. GoToWebinar, a step up, allows for unlimited webinars with up to 1000 attendees. GoToMeeting Corporate, geared toward organizations, allows multiple organizer accounts with unlimited webinars for up to 1000 attendees. ...

Words: 527 - Pages: 3

Free Essay

Project

...Project Report[Document title] August 27, 2014 Clary Business Machines Video Conferencing Vendors, Integrator, Resellers Raweedullah 2011356 u2011356@giki.edu.pk 2014 0 6224 Ferris Square, Suite C | San Diego, CA 92121 Project Report 29/08/2014 Contents ABSTRACT...................................................................................................................................................... 2 ACKNOWLEDGEMENT ................................................................................................................................... 3 VIDEO CONFERENCING ................................................................................................................................. 3 HISTORY ........................................................................................................................................................ 3 LIST OF COMPANIES ...................................................................................................................................... 5 ADOBE SYSTEMS INCORPORATED ................................................................................................................ 7 VISUAL SYSTEMS GROUP, Inc(VSGi) .............................................................................................................. 7 ORANGE BUSINESS SERVICES ........................................................................................................................ 8 AVISTAR...

Words: 2160 - Pages: 9