IMAGES OF CHANGE ANALYSIS Wayne Golding HR587 – Managing Organizational Change Keller Graduate School of Management Summer B 2011 Session Professor Elizabeth Lugo-Martinez Date Submitted: 9/18/2011

Introduction Last year, with the stroke of a pen, President Obama annulled the ‘don’t ask, don’t tell’ law, which prohibited gays and lesbians from serving openly in the military. But there’s been a catch: the ban didn’t take effect immediately. The military leadership and the president must first certify that the change will not hurt troop readiness before it will take effect. While Obama promised to move “swiftly end efficiently,” the military has continued to enforce the ‘don’t ask’ policy during the ramp up period. (Koppel, 2011) The military operates with management as control. This has been a dominant image historically. It is associated with a top-down, hierarchical view of managing. Typically, the organization is treated as if it is a machine: It is up to managers to drive the machine in specific directions, people are told what their roles will be and departments and business units are allocated resources (inputs) so that the machine can perform efficiently and produce the necessary products or services in which it is engaged (outputs). (Palmer, 2008) In this case it is the Commander and Chief of the Armed Forces achieves the intentional change through a combination of Power-coercive and Normative–re-educative strategies. Power-coercive strategies rely upon achieving intentional change by those with greater power gaining compliance in behavior from those with lesser power. Power may be exercised by legitimate authority or through other less legitimate, coercive means. Normative–re-educative strategies assume that changes occur when people dispense with their old, normative orientations and gain